DiscoverOrg

AUGUST 14, 2018

This is a great place to tailor your marketing materials and campaigns toward specific business goals. You can either use a pre-existing NPS company (like asknice.ly ) or develop your own system, but the concept is simple: Send out a regular email to your customers and ask how likely they’d be to recommend you to someone else.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

AUGUST 14, 2018

This is a great place to tailor your marketing materials and campaigns toward specific business goals. You can either use a pre-existing NPS company (like asknice.ly ) or develop your own system, but the concept is simple: Send out a regular email to your customers and ask how likely they’d be to recommend you to someone else.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

SnapApp

OCTOBER 1, 2013

Key themes include SalesForce.com’s expanding marketing cloud, the importance of mobile, and getting closer to customers. Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. SalesForce.com is centralizing its marketing cloud offering under ExactTarget. The theme was “lead from within.”

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

Customer Experience Matrix

AUGUST 21, 2009

.* The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Vidyard

MARCH 3, 2014

Editor’s note: This blog post originally appeared as contributed content on the Salesforce.com blog. Here at Vidyard we use video for nurturing campaigns all the time and I’ve got a terrific example to share with you about how just one event-marketing video made a huge impact for us just before Dreamforce.

CRM 52

CRM Top of Funnel Video Marketing Salesforce.com 52

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Tweets comms news, conference deals and more.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

AUGUST 31, 2011

One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference. We then create different messages for these audiences and deploy our campaigns, all while suppressing campaign members from each other.

Marketo 48

Marketo Marketing Management Event Marketing Software 48

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

There have been more attendees at this year’s Dreamforce than ever before, and first-timers (made obvious by their choice of high-heels and uncomfortable shoes) have flocked from far and wide to get a taste of the tech giant’s massive conference. Were the emails useful? Make your emails fun, and have your own voice. Was it good?

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

chiefmartech

APRIL 4, 2017

It was entered into The Hackies essay contest for the upcoming MarTech conference. Is your marketing team having challenges in seamlessly planning and executing campaigns with the tools they use? Think of transactional versus periodic data sync as analogous to a triggered versus scheduled email campaign.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Adobe Experience Cloud Blog

MAY 1, 2011

These, coupled with Salesforce.com, build the core toolset we use to generate new business at our company. By having insight into a prospect’s full history, the rep is able to see the marketing investment in the future customer: ads, emails, webinars, the website, and automated nurturing campaigns.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Webinar Metrics Marketo 48

Adobe Experience Cloud Blog

AUGUST 31, 2010

Measure Campaign ROI. For the first time in the history of the LGO study, over half the firms stated that they have processes in place to track campaign ROI. Data quality directly impacts marketing’s ability to effectively execute lead generation campaigns. Collaboration that Delivers Results Conference by Selling Power.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Studies 48

Adobe Experience Cloud Blog

APRIL 5, 2010

CRM tools: An example of these are Oracle ‘ s and Salesforce.com’s mobile apps. While I agree (with some in the AMA LinkedIn post) that sales reps may not carry an iPad just to use these apps, marketers may use it to access lists of campaign members or see who was invited to an event. This will be useful on an iPad too.

B2B Marketing 48

B2B Marketing Marketing Automation Services B2B CPL 48

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company's original focus was on web analytics.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

Hubspot

MARCH 5, 2012

Other marketing software platforms do not allow users to do all their marketing in one place, but HubSpot integrates website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring tools. 3) Attract Trade Show Attendees With Content.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Customer Experience Matrix

NOVEMBER 22, 2013

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. The main theme of the conference was Salesforce1, a new set of technologies that make it vastly easier to deliver and integrate mobile versions of Salesforce-based applications. Here are my observations. The big news was for geeks.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Heinz Marketing

DECEMBER 16, 2019

And especially in this day and age of being over-connected and over-communicated where I don’t even want to tell you the number of unread emails that I have in my inbox, more and more salespeople are turning to technology to try to bombard their customers in getting them to have a conversation. He’s the founder and CEO of Nimble.

Top of Funnel 41

Top of Funnel Marketing Automation Services Work Management Enterprise Management 41

The Mx Group

AUGUST 1, 2018

With Marketo you can centralize all your digital marketing campaign emails, landing pages and other marketing materials. Additionally, built-in management tools help you organize and track these marketing campaigns to maximize their impact. Salesforce.com. Salesforce.com is the leading CRM in the industry.

Resources 79

Resources B2B Marketing Marketing Automation Services B2B Thought Leadership 79

Webbiquity

DECEMBER 15, 2020

For support, email: support@frontendmasters.com. Abandoned cart email solution for ecommerce companies seeking to convert more sales. The first ever badass conference just for enterprise software startups. AI-Powered, design-focused email marketing platform. Free Email Verification! Frontend Masters. Following: 93.

Enterprise Management 231

Enterprise Management Work Management Marketing Management Twitter 231

Customer Experience Matrix

MARCH 25, 2012

I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. The mechanics were clear: a tool to generate HTML-based forms, surveys, banner ads, and social sharing links that could be used on Web sites or embedded in emails. At the moment, it’s worth a look.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

Customer Experience Matrix

OCTOBER 2, 2011

Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. The conference yielded a clear picture of HubSpot’s business strategy for the coming year. The company is now doing more to help marketers nurture the leads its attracts. Again, granted.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Work Management Hubspot 120

Heinz Marketing

OCTOBER 29, 2018

is a Chrome browser extension for your Gmail that allows you to track and schedule your emails. It’s a super helpful tool that I highly recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails. MailTag.io

Top of Funnel 60

Top of Funnel Work Management Enterprise Management Conference 60

Lead Liaison

JULY 18, 2018

These are the areas where live events tend to be most effective compared to other types of marketing like emails or even physical media. So I’m gonna show you real quick an example of how Lead Liaison handles campaigns and a lot of ELM software. So these are a few different reasons why you might go to a live event.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Lead Liaison

MARCH 7, 2018

So there’s a lot of ways to make decisions based on the data that comes back from paid search which makes it really great even if you just run small short campaigns to gather a lot of insight on your customers. Those three are the drivers behind the success of any campaign. We always put the campaign name, the funnel position.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Content Marketing Institute

AUGUST 15, 2018

Many businesses simply define their content marketing as producing ad hoc assets and measuring them like any campaign-focused asset. In other words, “It’s neat that we have 5,000 people in our content marketing email list, but when are we going to sell to them or convert them into leads. Won’t that alienate them?” You don’t know.

Lead Ranking 87

Lead Ranking Work Management Paid Search Agency Marketing Management 87

Vidyard

DECEMBER 5, 2017

The Interactive Events Library will help marketers add engagement and conversation opportunities to any video they publish, inviting viewers to download a related asset, register for an upcoming conference, subscribe to a newsletter or book a sales demo in a way that’s a seamless part of the video-viewing experience.

Marketing Qualified Leads 62

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 62

Vidyard

DECEMBER 5, 2017

The Interactive Events Library will help marketers add engagement and conversation opportunities to any video they publish, inviting viewers to download a related asset, register for an upcoming conference, subscribe to a newsletter or book a sales demo in a way that’s a seamless part of the video-viewing experience.

Marketing Qualified Leads 54

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 54

Vidyard

DECEMBER 5, 2017

The Interactive Events Library will help marketers add engagement and conversation opportunities to any video they publish, inviting viewers to download a related asset, register for an upcoming conference, subscribe to a newsletter or book a sales demo in a way that’s a seamless part of the video-viewing experience.

Marketing Qualified Leads 50

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 50

The Effective Marketer

FEBRUARY 16, 2011

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. What’s the return on landscaping, an expensive conference room table or free bagels on Fridays? We know these investments make people feel better.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Email campaigns should be the start of the conversation - Follow the Lead , November 10, 2010 Wither email marketing?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Metadata

FEBRUARY 16, 2021

I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. So, I emailed Dave. We launched it, specifically on October 8th of 2019, at our inaugural industry conference, celebrate San Francisco. It is not the Gong conference. Starbucks shows up at his door.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). I will give you my email address, and I will make up some other stuff that you're asking me. It never goes to zero.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28