Metadata

FEBRUARY 28, 2022

The new capital will allow Metadata to develop a new software category, while tripling down on its growth, and expanding its platform capabilities to meet its vision as the first operating system for B2B marketers. Running paid campaigns creates too many technical, mundane, and repetitive tasks for B2B marketers to keep up with today.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. We asked the question, how can you use software to drive more of offline relationships?” Torres explained.

Marketing Automation Services 75

Marketing Automation Services Automation Conversion Trade Show 75

Convince & Convert

APRIL 29, 2012

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. Flickr Photo by Doc_Brown.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Presenters of Inbound Conference. Marketo – Marketo.com – Marketing software. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . And then they stuck around to see a product demo which is easily done when you are delivering software, not complex technology enabled services. But our work isn’t done.

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

chiefmartech

SEPTEMBER 21, 2018

This would be comparable to the division between Eloqua (B2B) and Responsys (B2C) in Oracle’s portfolio and Pardot (B2B) and Exact Target/Marketing Cloud (B2C) in Salesforce’s portfolio. There are still effectively zero barriers to entry in launching a new software start-up.

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

Vidyard

JUNE 4, 2013

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. What can we ascertain from this news? have become a key part of this process for innovative organizations. We’re glad you asked!

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

Allocadia

APRIL 8, 2019

billion high-tech hardware and software company, with over 600 marketers worldwide. For example, 30 percent of the budget goes to overarching campaigns, 50 percent goes to product group demand creation and 20 percent goes to areas spanning across the other two categories — like account-based marketing and user conferences.

Planning 40

Planning Marketing Plans Webinar Metrics Work Management 40

LeadSloth

OCTOBER 15, 2010

MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. The big announcement was an upcoming integration with Webinar software, starting with Webex. Overall, it was a great conference and I learned a lot.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Heinz Marketing

MARCH 29, 2018

Allison has a distinguished and decorated career spanning both sales and marketing leadership roles at companies such as Oracle, Eloqua, NextJ Systems and more. What apps/software/tools can’t you live without? This week I’m excited to feature Allison Munro , head of sales & marketing for Viafoura. Technology is my friend.

Work Management 82

Work Management Enterprise Management Marketing Management Paid Search Agency 82

chiefmartech

APRIL 4, 2017

It was entered into The Hackies essay contest for the upcoming MarTech conference. via Marketo sync filter or Eloqua program) to meet their requirements. If you were to compare the API documentation between Marketo and Eloqua (and I have, extensively and repeatedly), you would see that they differ significantly.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Engagio

JULY 31, 2017

BrightTalk.com), reading software reviews on a site like G2Crowd and discussing key topics with peers on social media or following influencers in your space on social media. When someone creates and/or shares content on social media on popular industry conferences or events in your space.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Online Marketing Institute

DECEMBER 20, 2010

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 inbound software company is fun and irreverent. 19, 2010. (6)

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. Our open rates average 30%. Is this good? OK, if you insist, here are some links to benchmarks I found online.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. It gives them a whole other perspective on what they’re doing which is the great value of events and conferences.” Marketers tell us they just love this feedback.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. It gives them a whole other perspective on what they’re doing which is the great value of events and conferences.” Marketers tell us they just love this feedback.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

The ROI Guy

MARCH 6, 2017

Recently I had the chance to work with Microsoft on a business value campaign and ROI tool for Window 10 Software Assurance and Enterprise. For the enterprise, there are 2 versions of Windows 10: (1) Pro and (2) Enterprise with Software Assurance. They accepted their award on stage at the conference in NYC.

Enterprise Management 45

Enterprise Management Lead Scoring Lead Ranking Work Management 45

markempa

NOVEMBER 29, 2016

The reason is, of the 13 years that I was in software sales, I sold into marketing for 10 of those years. One of the things that I love to do, I go to LinkedIn’s annual conference , and they always post their video content on YouTube. Thanks for having me today, I’m excited about the discussion. Other resources?

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Engagio

FEBRUARY 21, 2020

I find meeting individually always gives me the best feedback versus putting everyone in a conference room. Take Marketing Automation Platforms (MAP) – one company might show that they have Marketo, Eloqua and Hubspot. Without this additional insight, you may have scored the computer software industry as the highest ranking value.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

Customer Experience Matrix

SEPTEMBER 2, 2011

I spent most of this week at Salesforce.com ’s Dreamforce conference. I discussed RPM with both Eloqua and Marketo during Dreamforce. With 45,000 registrants, the company says that Dreamforce is now the largest technology industry gathering.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

The Effective Marketer

MARCH 9, 2010

Sure, our email marketing software has some canned templates but they are very bland. Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. Is always good to see what’s out there to give you some ideas. So I decided to create one and share with you. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Heinz Marketing

MARCH 1, 2021

You think about the email transactions that happen, the video conferences that happen, the calendar appointments. And I know that this has been a topic that’s been top of mind for CROs in CMOs for many years, and yet we still are working out of Marketo and Eloqua. Everything that a salesperson is doing already exists.

Trigger Marketing 106

Trigger Marketing Intent Signal B2B Sales CMO 106

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Conference/Meeting. Press Conference. Software and Hardware.

B to B 40

B to B Paid Content Social Media CMS Development 40

Ambal's Amusings

DECEMBER 14, 2011

Part of the answer to how to manage content marketing is the emergence of not only strategy and tactics, but also platforms, tools and software services. Manticore Technology, Marketo, Eloqua, to name a few). Some of these are as familiar as email platforms (for example Constant Contact, Emma, Mail Chimp, etc.),

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

Terminus

NOVEMBER 9, 2015

Earlier this year, I was privileged to meet Ajay Agarwal at the annual MarTech conference. Ajay is a partner with Bain Capital Ventures and he’s been at the firm for about 12 years primarily as an early stage software investor. To me, I look to the entrepreneurs. They’re the visionaries. Optimizely. The 4 MarTech Clouds.

Advertising Agencies 20

Advertising Agencies Generation Marketing Automation Services Eloqua 20

Webbiquity

JUNE 14, 2011

It was three days of drinking from a firehose of expertise from an impressive lineup of speakers, but did the conference deliver the goods? Steve Woods , Eloqua. Though both Genoo and Eloqua provide marketing automation software, they fit at opposite ends of the market in terms of company size, so they rarely compete.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Ambal's Amusings

DECEMBER 17, 2009

But that issue was resolved just a few years later when the first marketing automation software suites came to market. and b2b (for example, I get email blasts about cloud computing conferences; I had a cloud computing client a while back, but other than that have no relationship to the industry).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

chiefmartech

FEBRUARY 1, 2020

The contest is open for entries through March 20, and then we’ll announce the winners at the MarTech conference in April in San Jose. It’s also a good example of an enterprise multi-platform stack, with Adobe, Oracle Eloqua, and Salesforce all in the mix, along with a diverse set of more specialized products.

Enterprise Management 131

Enterprise Management Work Management Marketing Management Marketing Automation Services 131

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. They also needed a system that integrated with Eloqua, their Marketing Automation Platform. Breakout Video Marketer of the Year – Jonas Construction Software. Not bad for an IT solutions provider!

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Heinz Marketing

FEBRUARY 18, 2019

I got to know him very well back in the Eloqua days. If you think about Eloqua, B2B marketers who are starting to realize that the way marketing was going to be executed was completely going to be impacted by the digitization of consumer marketing. He was the president of Eloqua, leading through the IPO and the acquisition by Oracle.

Eloqua 67

Eloqua Verticals Work Management Enterprise Management 67

Martech

JULY 26, 2021

Being a power user of Marketo or HubSpot, Pardot or Eloqua. I have been to countless vendor conferences,” he told the room, “at which I heard how their solutions could create seamless, delightful customer experiences. I was thinking about the many kinds of activity which fall under the heading “marketing operations.”

Paid Content 100

Paid Content Marketing Automation Services Work Management Marketing Management 100

Ledger Bennett

MARCH 31, 2020

However, face to face events and conferences are a hot-bed of sales leads with cumulative touchpoints via live demos, post event drinks and knowledge sharing to nurture a sales lead towards conversion. A digital environment has the potential to create an incredibly lucrative situation for sales. Alternative to a virtual event.

Top of Funnel 52

Top of Funnel Webinar Metrics Eloqua Urgency Marketing 52

Heinz Marketing

MAY 7, 2018

The good, bad & ugly with Mike Braund from Tableau Software. Also check out Tableau’s annual conference– a one of kind experience bringing together over 15,000 data enthusiasts worldwide every year. We are very excited to have with us Mike Braund , he is the Director of Marketing Operations at Tableau Software.

Top of Funnel 41

Top of Funnel Work Management Marketing Management Lead Ranking 41