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What Are The Biggest Challenges Marketers Face In 2023?

Marketing Insider Group

36% of young adults are unwilling to share personal information with retailers, making the balance between personalization and privacy critical to success. Take the time to focus your efforts on providing solutions to their issues, instead of educating them on your products and services. Personalization and Privacy.

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What is the International Association of Privacy Professionals? Why Should Marketers Care?

ANNUITAS

I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. Last year, IAPP launched the Certified Information Privacy Manager (CIPM) program.

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3 steps to win over B2B buyers

Martech

“We weren’t educated. Watch the full presentation from MarTech here (free registration required). Provide product insights : Make sure the personalized insights are easily digestible, relevant, and presented in context. Value data privacy to build customer trust. Value data privacy to build customer trust.

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11 Conferences for B2B Marketers to Attend in the Second Half of 2013

KoMarketing Associates

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. If you’re attending the conference, I certainly recommend attending that session and dropping Casie a message online that you’ll be attending. The Conversion Conference.

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Verint VP of EMEA marketing Marjie Gould on why the future of content marketing is about principles as much as your product

Tomorrow People

Far from it being just about the product or price, her customers care deeply about the ethos of the business they buy from, including its privacy, personalization, and ethics. Verint decided to invest in annual customer conferences and an advocacy programme, whereby customers share successes with their peers and create a trusted community.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

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Pivoting from a Sales Engagement Conference to a Successful Virtual Summit in 8 Weeks

Outreach

The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. Until 2020, it was always a premier sales engagement conference that attracted thousands of sales leaders to meet in person, mingle, and learn together. Then we mobilized.