Paul Gillin

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New Video Series Shows How Mobile Marketing Can Work for B2B

Paul Gillin

For example, conference organizers can replace those thick (and expensive) packages of conference materials with a mobile app that delivers latest information to the devices users are already carrying and builds in goodies like QR codes that people can scan to download slides and get bonus information.

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Five Lessons From the Web 2.0 Summit

Paul Gillin

Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. Rather, the plunging price of flat-panel displays will make PCs more of a dashboard for a user’s business and entertainment needs. and Twitter. Here are five key insights I took away.

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How Twitter Amplifies a Customer Attack

Paul Gillin

Several months later, Paul was attending a reception at the South by Southwest conference when he ran into the very same credit card rep. Know who’s influential so that in a crisis you can get messages to people with the broadest reach. The rep asked Paul to contact him privately via direct message, which Paul did.

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