B2B Marketing Savvy

AUGUST 17, 2009

Other Popular Posts: PR as Sales Collateral Branding Monks/Message Scribes Email The Scoopdog Team. Striking a workable balance while (first) learning (then) gleaning value from Twitter, LinkedIn, Facebook, Digg and Del.ic.ious, et. If you like the read, please subscribe to my RSS feed.

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Buzz Marketing for Technology

JULY 24, 2008

My Bookmarks Digg Del.icio.us This revelation unnerved many people in the audience last November at IBMs "Global Innovation Outlook" conference. billion in sales. All leadership comes down to this: changing peoples behavior. Why is that so damn hard? Science offers some surprising new answers -- and ways to do better.

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Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Awareness, Sales, or Loyalty? Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Then this is the blog post for you. What’s Your Pitch?

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Hubspot

JUNE 23, 2010

Digg - Digg is a social news website that allows members to submit and vote for articles. Hashtags are commonly used to show that a tweet, a Twitter message, is related to an event or conference. Reddit - Reddit is similar to Digg and Newsvine. hi5 - hi5 is a social network focused on the youth market.

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Online Marketing Institute

DECEMBER 23, 2010

You’re likely running educational webinars or speaking at industry conferences. For example, if you sell software licenses, you could offer a 20% discount on the annual fee for people who enter the promotion code at an upcoming webinar or bring the coupon to your booth at a conference. link] Meg@Syncapse Great post, Leyl.

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Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

NOVEMBER 8, 2010

Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. “The efforts have resulted in huge increases to traffic on our website (142%) and blog (308%) resulting in over 1,400 leads coming in to our sales team.&#

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Convince & Convert

MARCH 4, 2010

You're almost to the point of sale. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. How can I help you?

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Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. I don’t concur that “social media can increase sales&# is always false.

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Convert

MAY 23, 2023

Whether you’re a startup or a several-decades-old behemoth, the ability to test and optimize every part of your business—from the first line of code to the last touchpoint of sales—is crucial to winning. Case in point: Digg. 5 on G2 Pricing: Contact sales for pricing information Free plan/free trial available? Ratings: 8.0/10

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Multivariate analysis Enterprise Management Work Management Marketing Management 52

Webbiquity

FEBRUARY 21, 2011

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. Noting that “B2B marketers say that their internal e-mail lists are seven times more effective at generating quality sales leads than third-party lists. Share this on Bebo. Share this on del.icio.us.

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Digital B2B Marketing

APRIL 6, 2011

Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. It was the silence of Twitter. Mind you, this was an event about social media and website optimization. B2B marketing thought leaders champion social media.

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Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

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Buzz Marketing for Technology

JUNE 27, 2008

Sales & Selling. Sales & Marketing. Mesa ships new release of Conference+; Release 2.0 Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists. Forms & Agreements |. Industry Centers |. Business Directory |. Tools & Services.

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B2B Marketing Zone Posts

NOVEMBER 2, 2010

Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. One component in sales team training is to perform a semiannual competitive assessment.

B2B Marketing 40

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Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Webbiquity

OCTOBER 5, 2010

Driving sales directly was ranked by both groups as the least effective use of the platform. The Ultimate Guide to Twitter Theme Design by 1stwebdesigner. ** 5 Stars. According to a MarketingProfs study, monitoring and responding to brand mentions are ranked among the most successful Twitter marketing tactics by both B2B and B2C marketers.

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Content Standard

OCTOBER 14, 2016

. “I believe that mediocre content will actually hurt your brand more than doing nothing at all,” said Joe Pulizzi , founder of the Content Marketing Institute, at the Content Marketing World conference in September 2016 in Cleveland. What’s Holding Companies Back? “Over all things, large enterprises are impatient.

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Online Marketing Institute

MARCH 24, 2011

Solve Your Readers’ Problems Too many companies focus the company blog on promoting a product line and trying to make more sales rather than focusing on solving readers’ problems. Or is it the amount of business (leads/sales) the blog can create for the small business? Then address those concerns on the blog.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Online Marketing Institute

NOVEMBER 4, 2010

Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. “The efforts have resulted in huge increases to traffic on our website (142%) and blog (308%) resulting in over 1,400 leads coming in to our sales team.&#

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Online Marketing Institute

MARCH 24, 2011

If your goal is to connect with industry thought leaders, for instance, your content will be much different than if your goal is to drive more sales. Christian Russell, who runs sales blog Dangerous Tactics , found this out the hard way.

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Online Marketing Institute

NOVEMBER 2, 2010

Still, there are ways to track where leads come from through social media, how your sales team has connected with prospects, etc. The tricky part for B2B is that conversion comes much later and isn't as easy to track as say, a purchase made from a B2C e-commerce site. And these are all important for seeing where dollars have been saved.

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Convince & Convert

MARCH 9, 2010

Sure, have a profile on Twitter, but if all of your sales are from footfall to your single store in Barrow, Alaska, I wouldn't expect great things. Sure, have a profile on Twitter, but if all of your sales are from footfall to your single store in Barrow, Alaska, I wouldn't expect great things. link] Sheamus Quite.

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WebMarketCentral

JUNE 10, 2008

At last week's Blogging for Business conference , Shannon Johnson of the What About Mom blog mentioned that someone should write a post about search engine optimization (SEO) for mommy bloggers. I figured for sure such a post much already exist, but when a Google search on "SEO for mommy bloggers" came up empty, I decided to fill the void.

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Convince & Convert

SEPTEMBER 20, 2010

link] Patrick Curl First off I agree that slow is good, and that there's really no other way to really build the level of trust that Social media has to build in order to be successful – after all it isn't about fast sales, it's about life-time customers. But he couldn't wrap his mind around that.

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