Litmus

DECEMBER 18, 2023

With so many conferences to choose from throughout the year, it’s challenging to prioritize which ones to attend and which to sit out on (and feel FOMO ) while patiently waiting for recordings and recaps. However, there might be times when you want to use Generative AI verbatim, such as summarizing product reviews.

Conference 72

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 72

Tomorrow People

JUNE 7, 2021

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. Product-led growth (PLG) is becoming an increasingly popular strategy among both B2B and B2C businesses. Product-led growth delivers results. Defining a product-led growth target audience.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

SpotMe Blog

OCTOBER 7, 2023

Organizing a medical conference that brings results can be stressful. That’s why we’ve compiled a list of the best medical conference apps to ensure you come away with actionable HCP insights and invaluable connections to drive your business forward. Want to jump straight to the list of the best medical conference apps?

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Influitive

AUGUST 31, 2020

We kicked off this year’s Influitive Live 2020 conference with a hot topic: the customer journey. In his Opening Keynote, Influitive CEO Dan McCall presented this important finding: 84% of customers say that the experience a company provides is as important as its products and services. “A

Optimization 231

Optimization Ad Building Conference Service 231

ANNUITAS

OCTOBER 5, 2023

But at its last month’s Dreamforce event in San Francisco, the company took the AI concept and ran with it — with AI being the central theme of this year’s conference. Thus, tackling enablement is both adds value and clearly enhances productivity. A point not to be missed is what Salesforce calls “Grounded Prompts.”

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

Martech Advisor

DECEMBER 12, 2019

As creating great customer experience becomes every organization’s top priority, customer experience (CX) conferences are being sought after in the United States and the world over. This is why we are seeing a surge in CX conferences and events across the United States of America as well as the rest of the world.

Conference 71

Conference Marketing Management Marketing Automation Services Customer Satisfaction 71

Martech

MARCH 18, 2022

For the fall 2022 edition of the MarTech Conference, our theme was “Data. Results” because nobody today would think of driving customer experience without data. And please join us online — for FREE — at the next MarTech Conference from March 29-30. Grab your free pass for the Martech Conference.

Conference 119

Conference CMS Development Digital Asset Management Marketing Automation Services 119

Rev

MAY 16, 2019

I’ve never been to a B2B Marketing Conference before. Whether you’re a conference newbie like me, or a seasoned pro, here’s a few key takeaways from ATX that you can use to make your next B2B conference a big win with a measurable ROI. There are myriad reasons why people attend conferences. Cards on the table?

Conference 122

Conference Account Based Marketing B2B ABM 122

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. Results” because nobody today would think of driving customer experience without data. And please join us online — for FREE — at the next MarTech Conference from March 29-30. Grab your free pass for the MarTech Conference.

Conference 105

Conference CMS Development Digital Asset Management Marketing Automation Services 105

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Martech

SEPTEMBER 11, 2023

Organizations that want happier customers should look holistically at the entire customer journey. Marketers need the big picture when it comes to customer experiences. That’s because all the individual actions that customers take are now seen in context within the entire journey. asked de Quintanilha.

Lead Ranking 137

Lead Ranking Forrester Lead Scoring Cross-Selling 137

Biznology

JANUARY 31, 2020

Team includes the people with the most customer and market insight. ? All relevant background materials shared with the production team. ? Budget includes captioning, social media versions, trade show/conference versions (without narration), edits for re-purposing. Presents a true-to-life situation facing the target customer. ?

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Digital products fuel digital experiences. Developing data-driven products and applications. Image: Gartner and Amplitude.

Analytics 100

Analytics Allocation Product Work Management 100

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. Over 50 speakers lined up to share their expertise on various ABM-related topics from customer insight and innovation in Ai to sales enablement and content creation.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events. Engage Marketing Conference. Feb 24-26, 2020 | Scottsdale, AZ | Website. Unleash 2020.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Aberdeen

JUNE 6, 2023

The first in-person Liveworx conference in 3 years did not disappoint. From the insightful opening keynote from CEO Jim Heppelmann to the final day of breakout sessions, the event was packed with content spanning all facets of the product lifecycle. These companies mesh well because of their customer-centric approach.

Work Management 40

Work Management Marketing Management Conference Service 40

Biznology

MARCH 6, 2020

Are you preparing for a conference or other meeting that has unexpectedly been moved online in response to the coronavirus crisis? You can boost the energy level of online conferences with video. Chapters enable your presenter or viewer to hop right to the relevant point in a demo or customer use case.

CMS Development 129

CMS Development Conference Paid Search Agency Work Management 129

Martech

MARCH 29, 2022

Today, The MarTech Conference ( registration is free ) kicked off its slate of more than 55 sessions over two days with a keynote delivered by editorial director Kim Davis. The strategy for building lasting relationships for consumer products and services also extends to B2B marketing in this digitally transformed environment. “We

Conference 82

Conference Digital Transformation Marketing Analytics Tools Gartner 82

Adobe Experience Cloud Blog

APRIL 27, 2020

Keep productive. Keeping productive at home is one of the biggest challenges. A productive workday involves following the steps already mentioned but also taking advantage of the tools and software out there to help make your working day easier. It’s a self-selling product. Internet speeds to improve.

Work Management 163

Work Management Product Phishing Skype 163

Outgrow

OCTOBER 20, 2022

Conference Marketing – How to Make and Market Events [5 Steps]. Conferences bring together customers, partners, employees, media, analysts, and others under one roof. And that’s why the concepts of online conferences and conference marketing started gaining popularity. . Customize This Template ].

Conference 52

Conference Planning Outgrow Work Management 52

KoMarketing Associates

JANUARY 26, 2017

The nice thing is, conference organizers also know this so they hold conferences in warm places like Arizona and Florida. Digital Olympus is a one-day, online digital marketing conference. There have been several editions of the conference but what makes this one particularly awesome is it features an all-female line up.

Conference 120

Conference Buying Cycle Analysis Social Media 120

Vidyard

SEPTEMBER 23, 2021

Consider the following questions to help you find out what video production equipment might be best for you: What formats will you need to create? get your free storyboard and production kit] Contents 1. What’s Your Video Production Budget, Skill, and Team Size? Example Video Production Teams 2.

Budget Programs 174

Budget Programs Work Management Marketing Management Software 174

Martech

AUGUST 3, 2023

They sell approximately 60 million household products in around 120 markets. They began working with customer data technology company Actable to guide their analytics strategy and help build a roadmap. What are the minimum required fields for a registered product to count [in the system]?” What do we mean by consumer data?”

Analytics 86

Analytics Opt-out Paid Search Agency Conference 86

Aberdeen

NOVEMBER 20, 2020

For the past three days, I’ve been immersed in the virtual world of the 2020 Ceridian Insights conference. The virtual event provided an overview of how Ceridian’s products are disrupting the HCM technology market, how they are shaping the future of HCM, and how they add value for their customers.

Conference 98

Conference Customer Satisfaction Work Management Class 98

Martech

SEPTEMBER 19, 2023

Oracle has announced a long list of product innovations and enhancements within the Oracle Fusion Cloud Customer Experience platform. Simple Campaigns provides guidance on the creation of emails recommending a specific product, service or offer. ” GenAI for custom service. Guided Campaigns.

Work Management 109

Work Management Marketing Management Service Marketing AI 109

Martech

JULY 11, 2022

Customer-centric messaging and experiences require smart responses managed by AI. If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. The risk is that many customers within these segments will find the messaging irrelevant and get turned off to the brand.

Marketing AI 113

Marketing AI Ideal Customer Profiles Terms and Conditions Work Management 113

Marketing Insider Group

APRIL 28, 2020

But in these times when your production, sales, and services may be limited, content marketing can deliver ROI in any market and set your business up for better days. Investing in content marketing now can win the loyalty of an audience who will become customers later. When the pandemic ends, your customers will still be there.

Work Management 347

Work Management Marketing Management Paid Search Agency Content 347

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Leading Edge Virtual Event Platforms.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. Breakthrough’s two-day mission is as ambitious as it is straightforward: We wanna blow the minds of as many customers as we can with tons of exclusive data, use cases, and best practices.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Martech

JANUARY 12, 2022

“The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. The days of the traditional customer journey are long gone. Source: Ben Tepfer.

Marketing Management 122

Marketing Management Personalization Touchpoints Word of Mouth 122

Martech

NOVEMBER 19, 2021

One of the most frustrating things for customers is a fragmented brand interaction. Research from PwC shows something that should be scary to CX leaders,” said Christopher Cummings, Principal Product Manager at big data company Precisely, in his session at our MarTech conference. “59% Personalized emails. Dynamic PDFs.

Personalization 129

Personalization Paid Search Agency Work Management Conference 129

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 93

Examples Product Work Management Marketing Management 93

Launch Marketing

AUGUST 21, 2020

While the strategies previously discussed are still very much applicable and should be considered prior to any launch, businesses may find themselves feeling more apprehensive than ever to push a new product or service into a market that feels unstable or unpredictable. That means new products and innovations that support those needs.

Service 133

Service Product B2B Conference 133

Rev

NOVEMBER 1, 2023

Want to understand your customers better than—and before—anyone else? Well, we hate to break it to you, but… your typical ideal customer profile isn’t gonna cut it. So, you need a way to uncover the underlying motivations, preferences and behaviors that drive your customers’ decision-making processes. Think about it.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing Thought Leadership Demand Generation Agencies 78

Martech

JUNE 8, 2023

Generative AI and large language models are making customer experience platforms more accessible and humanized. These advances in recent months build on years of AI development that customer service and experience company NICE has put into their experience software. Why we care. Enlighten Actions and Copilot features.

Marketing Management 91

Marketing Management Marketing AI Service Generation 91

Webbiquity

SEPTEMBER 17, 2019

The first elements come at the very beginning, before the first sale is made or the product even exists: getting branding, customer, and messaging right. WorkOutLoud (software for building customer communities). The most successful people in business have a deep understanding of their customers. Logo and Design Elements.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Martech

OCTOBER 18, 2021

“Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. Customers demand for personalized messaging. When customers see your brand, they expect a consistent message, no matter what channel they’re on.

Advertising Channels 111

Advertising Channels Marketing Management Conference Word of Mouth 111