The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

Smashmouth Marketing

AUGUST 23, 2013

Almost 6,000 attendees to this year''s Inbound conference were gathered for lots of marketing goodness, not just the orange kool aid. In the world of sales, selling doesn''t start until a conversation starts with the prospect. Or use tools such as DemandBase to dynamically append data. Know your history. Create great content.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Webbiquity

JUNE 14, 2011

It was three days of drinking from a firehose of expertise from an impressive lineup of speakers, but did the conference deliver the goods? The sales “discovery&# call, where a sales rep spent an hour learning about a prospect’s issues and pains, is extinct. Greg Ott , Demandbase. Steve Woods , Eloqua.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

DemandBase

JULY 21, 2020

Advanced Tactics To Find and Engage Prospects That Want to Buy Now. 3 Advanced Sales Tactics To Find and Engage Prospects Today. Research shows that when you target prospects who have been recently active with a message that’s highly relevant to their research behavior, you will see a 12x increase in email response.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Full Circle Insights

FEBRUARY 28, 2021

At the 2020 Dreamforce conference, Salesforce CEO Marc Benioff rolled out Customer 360 Truth, announcing that the company had built a single source of truth into its platform. That’s why the company was built from the ground up on the principle that marketing data should reside in the CRM. Account-Based Everyone, Not Just Marketing.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Full Circle Insights

JANUARY 28, 2021

Martech tools that enable marketers to monitor funnel metrics inside the revenue system of record — the CRM — allow marketers to maximize process efficiency by continuously streamlining operations. The ability to accurately attribute revenue to marketing campaigns inside the CRM lets marketers allocate budgets more efficiently.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Full Circle Insights

MAY 20, 2022

If the customer journey for your buyers is well defined and repeatable in a large enough portion of your prospect base, a “next best action” strategy can work. For example, maybe a senior manager attended a conference on risk management compliance and asked someone on their team to do research on risk management compliance software.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98