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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. I wasn’t at the conference but Marketo briefed me on their plans.)

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Pega: AI will power the autonomous enterprise

Martech

“It’s clear to us that we are in a revolutionary moment,” said POega founder and CEO Alan Trefler at the PegaWorld conference in Las Vegas this week. ” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season.

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B2B Lead Generation – Challenges & Strategies That Work

PureB2B

But, which lead generation strategy are right for you depends on your industry, target market, and what you are trying to sell. You might find that if there are trade shows or conferences relevant to your market, being there is a great way to make connections, grab email addresses, and improve the visibility of your brand.

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21 Tips & Other Impressions from the Marketo User Summit

The Point

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

CRM Systems. Database Marketing. Conference/Meeting. Press Conference. Conference and Convention Centers. Accounting and Billing Software. Ad Tracking. Advertising Systems. Art and Designers. Auditing Services. Competitive Intelligence. Consultants. Consultants, Fulfillment. Content Licensing. Distribution.

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Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

Also our good friends at Infusionsoft , email and CRM folks that we use for all of our email stuff at Convince & Convert and at Social Pros. Our friends at Janrain , all kinds of interesting social signing and social media database marketing. Jay : It’s a heck of a conference. Rebecca : I’m going to not.