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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

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Media and Mobile: What the Future Holds

Hubspot

The digital ecosystem has reached a critical inflection point : mobile exceeded desktop usage for the first time in Internet history. How do you quantify the value of your mobile audience? How can you better support your advertisers’ mobile marketing goals? What's The Best Strategy For Publishers on Mobile?

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11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)

Adobe Experience Cloud Blog

Recently on LinkedIn the American Marketing Association posted a question about how Apple’s new iPad can be useful for B2B marketers. CRM tools: An example of these are Oracle ‘ s and Salesforce.com’s mobile apps. Iphone Apps for B2B Marketing. There were a lot of negative comments, saying there will be no use or impact.

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Want to Rev Up Your Event Marketing? Leverage Influencers

Attendify

The influencers not only drove significant traffic to the Pizza Hut location, but also created a surge in Pizza Hut content across Instagram and Twitter. How could they integrate their influencer campaign into, say, their mobile event app or online registration solution? Image courtesy of Find Your Influence. TAMI NEALY: Thanks!

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What Is B2B Content Marketing? Definition, Channels, Best Practices with Examples

Martech Advisor

Mobile App: Mobile apps often have different use cases depending on the product/service, but they can be used to distribute the content you publish on your website. The collaboration could be an e-book, research, conference, or webinar. Cost per click (CPC) and cost per mille, i.e., thousand impressions (CPM).

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.