Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. “For the first time we’re giving marketers insight into customer activities with video.

Eloqua 50

Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

LeadSloth

SEPTEMBER 30, 2010

The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Learnings From The Conference. The conference had a nice balance of sessions. The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Martech

DECEMBER 12, 2022

The first thing that I always tell people in optimizing the intake process is that garbage in is garbage out,” Sharaf said, speaking at The MarTech Conference. Justin Sharaf, vice president of marketing operations at data intelligence company Collibra, shares four easy ways to do that. Dig deeper: Spreadsheets remain critical for marketers.

Marketing Automation Services 107

Marketing Automation Services Marketing Automation Automation Optimization 107

Vidyard

JANUARY 21, 2013

That’s why we are thrilled to announce the launch of our integration with our good friends at Eloqua. Our integration with Eloqua enables two cool new capabilities for marketers. First, it lets you do lead capture using high value video content. The general reaction was “Whoa!

Eloqua 50

Eloqua Video Marketing Lead Capture Paid Search Agency 50

SnapApp

MARCH 14, 2016

Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! . MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. It’s almost St.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

MARCH 15, 2016

Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. It’s almost St.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

ANNUITAS

APRIL 30, 2015

There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. For example, marketers now in 2015 understand “Content is King” as fact.

Lead Ranking 100

Lead Ranking Eloqua Demand Generation Lead Scoring 100

Leadspace

MAY 2, 2023

Who specifically has been searching for your type of content? This involves scoring their engagement at the person-level using your marketing automation platform (Marketo, Eloqua or Pardot for example). Now let’s move on to the final step to optimizing your Revenue Radar – determining and prioritizing the specific people to pursue.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

Heinz Marketing

OCTOBER 4, 2021

They’ve got some amazing speakers, great content. It still continues, the peak of Flip My Funnel debate to me was the conference in Boston. Remember standing in the back of the room and looking at thousands of people in the Boston Conference Center, you created a movement in a whole conference, in a whole ecosystem.

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

6sense

FEBRUARY 3, 2022

It was an honor to have Heather Foeh and Jocelyn Brown join us to share their experiences and best practices for creating and sustaining the Eloqua Topliners community. This includes conferences (yours as well as third-party events where your customers and prospects are attending en masse) as well as encouraging local market get-togethers. .

CMO 62

CMO Communities Peer-to-peer Eloqua 62

Content Marketing Institute

SEPTEMBER 20, 2018

Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities. Are Organizational Silos Keeping Your Content Marketing Team From Success?

Creativity 78

Creativity Enterprise Management Buyer Personas Content 78

SnapApp

MARCH 4, 2015

We love seeing the amazing content our customers create – and the equally amazing results they see for their demand gen programs. EMC , Unitrends , Lattice Engines , and Penton all won for driving remarkable engagement through their content. More info on the winners can be found in this Killer Content Awards Slideshare.

Eloqua 48

Eloqua Lead Scoring Lead Ranking Sales Qualified Leads 48

Convince & Convert

MARCH 14, 2016

Chris Moody and Randy Frisch, co-hosts of another Convince & Convert podcast, Content Pros, pose that question in this episode of the Business of Story Podcast. Understanding your business goals and mapping your content strategy to meet those goals. Instead of organizing content by format, organize it by topic. Joe Pulizzi.

Marketing & Strategy 100

Marketing & Strategy Eloqua Business Startups 100

Convince & Convert

APRIL 29, 2012

Social media and the rise of self-serve content requires that we actually attempt to fulfill the decades-old promise of 1:1 marketing – winning hearts and minds a few at a time with unprecedented relevancy and transparency and humanization and speed. And that takes time. Flickr Photo by Doc_Brown. ” perspective.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. Cambridge, MA – [link]. Connecticut · [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Webbiquity

FEBRUARY 14, 2010

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. As many others have noted, the rise of social media and the explosion of online content has fundamentally altered the b2b sales process.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

ANNUITAS

APRIL 11, 2011

Conference in San Francisco and I’m glad I did. The conference was full of great content and information on the state and the future of B2B Sales. One of the key themes that resonated during the conference was the shift in power to the B2B buyer. I recently had the opportunity to attend the Sales 2.0

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . This year, people came up to our booths and asked how we could help them deliver their content in new, engaging ways. Content loading. But our work isn’t done.

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

chiefmartech

MARCH 20, 2018

This clean and elegant design organizes their marketing and sales technologies according to the six clusters of the Martech 5000 marketing technology landscape — Relationships & Social, Content & Experience, Data, Management, Commerce & Sales, and Advertising & Promotion — as concentric rings. I hope to see you there!

Enterprise Management 45

Enterprise Management Network Marketing Marketing Management Reachforce 45

Ambal's Amusings

DECEMBER 14, 2011

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ?

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

NuSpark Consulting

JULY 4, 2011

You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. The message has to promote content or demos on landing pages so that email capture can occur. Highlights: 1.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. The message has to promote content or demos on landing pages so that email capture can occur. Highlights: 1.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

ANNUITAS

SEPTEMBER 9, 2011

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

ANNUITAS

FEBRUARY 19, 2015

Interesting and unique in that it focuses on B2B content marketing strategy. Whatever happened to the Eloqua Experience? Marketo’s annual user conference, worth attending simply because some of the brightest stars in marketing automation innovation will be on hand, sharing best practices and charting the course for Marketo’s next move.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. Global leaders such as Microsoft, Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewer into customers.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

LeadSloth

OCTOBER 15, 2010

MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. The PR Newswire session announced an integration that makes it much easier to distribute press releases, videos and other content right from Marketo.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Vidyard

JUNE 4, 2013

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. have become a key part of this process for innovative organizations.

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Vidyard

DECEMBER 10, 2013

Based on the 2013 data collected by the Content Marketing Institute, not only do 85% of B2B enterprise marketers leverage in-person events , but the majority are pretty confident the events are working with 71% citing their effectiveness. To support our first goal we open a communications channel independent of the conference (i.e.

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. Global leaders such as Microsoft, Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewer into customers.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Vidyard

NOVEMBER 14, 2016

iMEDIA Conference (@iMEDIA_yeg) November 9, 2016. Next-level marketers are moving video content back onto their company website, and organizing it in a meaningful way to allow for discovery and conversions. It was a new frontier, and Nike quickly rose to the top of the charts by simply having video content that got people excited.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. Global leaders such as Microsoft, Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewer into customers.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. For true Modern Marketers, the mecca of digital learning is Oracle’s annual Modern Marketing Experience.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50