Smashmouth Marketing

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Event Marketing Works, but ONLY if Vendors Add Value

Smashmouth Marketing

I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. The key as an attendee is to be able to pull the brilliant content out of the commercials.

Vendors 100
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@HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)

Smashmouth Marketing

Almost 6,000 attendees to this year''s Inbound conference were gathered for lots of marketing goodness, not just the orange kool aid. Create great content. Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound. The tribe they''ve created in the past few years is amazing. Socially surround your market.

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2.

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TOPO Summit, Craig Rosenberg and Account Based Everything

Smashmouth Marketing

The sales and marketing industry is flooded with events, conferences, web events, you name it. The attendance was way beyond expectations, the speakers were phenomenal and the content was brilliant. You could make it your full time job just trying to attend every one of them. What I got was a huge surprise. What did I take away?

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Next week, Oct 5 and 6, will be the Boston summit.

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B2B University: Top 15 Tweets

Smashmouth Marketing

We hear this one at every conference: stephanietilton : content creation critical to lead nurturing #B2BUniversity. AaronEndre : RT @abneedles : Thought-provoking: Death of the corp Website at the center of our online marketing? - J Moloney at #B2BUniversity #B2B. cahidalgo : #B2BUniversity : @draab-"3.3x

B2B 100
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#mpb2b - MarketingProfs Highlight Tweets From The Day

Smashmouth Marketing

jaybaer : I'm wondering if number of tweets should be factored into speaker evaluations at conferences? anetah : OMG, Matt Grant just told participants of "Robust Online Content" #mpb2b to shut their laptops. bluefishagency : "Don't overlook Sales as a valuable content contributor to your blog or community" makes them happy too.

Web 2.0 100