The Point

MAY 4, 2015

Despite this, most content abstracts today are written in a dry, almost academic tone, as if they’re describing a paper that’s being presented at a scientific conference. Good abstracts do two things: 1. they describe the value of the information, and. they drive action.

Paper 100

Paper Content Advertising Agencies Conference 100

The Point

AUGUST 20, 2015

Other findings of note: * Events, conferences and tradeshows were rated the most effective lead generation tactic. * 59% of those surveyed rely on lead volume as their primary gauge of lead generation success. * Improving lead quality was rated as both the top priority AND the biggest challenge by a majority of respondents.

Lead Generation 100

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 100

The Point

MARCH 18, 2011

Late last year at the Dreamforce conference in San Francisco I was fortunate enough to chat with Maria Pergolino , Marketing Director at Marketo (and renowned all-around Content Marketing Queen.) In an engaging 15-minute discussion, we touched upon topics including: • striking the balance between demand generation and lead nurturing. •

Conversion 100

Conversion Lead Nurturing Marketo Demand Generation 100

The Point

APRIL 18, 2011

At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal. highlights of last year’s user conference. So why don’t more B2B companies use video?

Cost 100

Cost Video Marketing Effectiveness Microsite 100

The Point

AUGUST 11, 2015

These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing someone drone on about the customer journey. Suddenly, we are led to believe, the customer journey is all that matters.

Sales Cycle 100

Sales Cycle Demand Generation Lead Nurturing Aggregators 100

The Point

SEPTEMBER 9, 2014

On a recent conference call with a prospective client, the Vice President of Sales chimed in with a question: “How many touches do you think it takes before someone becomes a lead?”.

Demand Generation Agencies 100

Demand Generation Agencies Validation Demand Generation Rules 100

The Point

OCTOBER 10, 2013

This same point was underlined by a recent study by Google, the Conference Executive Board (CEB) and Motista. When actually, nothing could be further from the truth.

Demand Generation Agencies 100

Demand Generation Agencies Lead Scoring Lead Ranking Personalization 100

The Point

OCTOBER 18, 2012

The introduction follows on the heels of a similar announcement at September’s Dreamforce conference by Bizo , when they unveiled Bizo Company Targeting , a solution that also allows B2B advertisers to target display ads at prospects within target accounts, say Fortune 1000 companies, or a list of names from within the advertiser’s CRM database.

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

The Point

MARCH 12, 2012

In their recent update , the firm released the results of a survey conducted at the 2011 Dreamforce conference showing that the average overall response time to new leads is 42 hours. That’s almost 4 whole days. It’s enough to make a demand generation marketer weep.

Top of Funnel 100

Top of Funnel Bandwidth Sales Qualified Leads Marketing Automation 100

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

MAY 30, 2013

Schedule regular (preferably weekly) “touch base” conference calls , regardless of how often you communicate otherwise by phone or email during the week. If you’re about to hire an agency from across the country, or if you already work with one, here are some tips for getting the most from the partnership: 1.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

The Point

NOVEMBER 9, 2009

Personally, Web conferences (or “online meetings”, to use Citrix terminology) have never substituted for an in-person meeting. If you want me to buy the product, tell me why I should buy the product. This email does neither. And lastly, I’m just not buying the premise of the campaign.

Email Campaigns 100

Email Campaigns Demand Generation Agencies Campaigns Demand Generation 100

The Point

JANUARY 12, 2023

Industry conferences were hit hard from 2020-2022, but we’re already seeing a renewed interest amongst our clients in on-site and hybrid (on-site + virtual) events. . — Annette Gallagher, Associate Creative Director. Live events will rise significantly in 2023.

Demand Generation Agencies 246

Demand Generation Agencies B2B Account Based Marketing Ideal Customer Profiles 246

The Point

MARCH 12, 2020

Gina, Client Services Director) I’m a fan of my AirPods for conference calls. You’re more productive when your brain is given time to chill out, versus going “heads down” or simply moving from task to task all day. Alex, Account Executive) The hardest part of working from home is work-life balance – there’s no getting away from work.

Work Management 227

Work Management Paid Search Agency Tips Demand Generation Agencies 227

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Surprising? Infographics?

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

The Point

JULY 26, 2017

When the writer eventually gets to the actual offer (Paragraph 3), the copy is simply a description, almost as if it were an abstract for a user conference. Secret to email success: drive action at every opportunity via @spearmktg. Click To Tweet. The ebook sounds interesting, but there’s nothing here that’s telling the reader to request it.

Copywriting 90

Copywriting Demand Generation Agencies Demand Generation Click Rate 90

The Point

JUNE 13, 2014

Yet most abstracts are written in a dry, almost academic tone, as if they’re describing a paper that’s being presented at a scientific conference. If a prospect sees ten white papers on a similar topic, the title of your content and its abstract will be the difference between he or she downloading your content or your competitor’s.

Cost per Lead 100

Cost per Lead Salesforce.com Budget Programs Content 100