A B2B Email Pre-Flight Checklist
The Point
FEBRUARY 28, 2020
Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative.
The Point
FEBRUARY 28, 2020
Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative.
The Point
JUNE 18, 2019
This same presentation was delivered earlier in the year to standing-room only audiences at leading marketing conferences. We’ll review real-life campaigns – the good, the bad and the ugly – along with tips, strategies, and techniques for increasing email performance. Register for the event here. Photo by Stefan Cosma on Unsplash.
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The Point
APRIL 26, 2017
The solution being preached at the conference was for personal, relevant, authentic messages. Yes, business buyers are tiring of automated campaigns and endless streams of emails, especially now that the power to launch automated campaigns is being placed in the hands of salespeople. BDR spam, anyone?). Again, look at ABM. direct mail.
The Point
SEPTEMBER 11, 2017
If you’re promoting an event like a Webinar, for example, or perhaps a speaking slot at an upcoming conference, you would do well to include, as part of the image, basic information like date, time, presentation title, and speaker info. This ad is also a reminder that images in LinkedIn updates aren’t limited to just the visual.
The Point
MAY 9, 2017
HS) At a recent martech conference, I heard the view expressed that branding may be making a comeback in B2B circles in part because of ABM, and the notion of measuring success not just on clicks and conversions, but by account-level “engagement” and even awareness.
The Point
MAY 10, 2011
Conference # : 4999006. Steve Nesich of MarketStrike has more than 20 years experience in corporate events – including conferences, seminars, Webinars, and virtual events. International Dial-In Number: (201) 590-2255. To add this event to your calendar, click here.
The Point
OCTOBER 20, 2014
I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics.
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