Paul Gillin

JANUARY 17, 2012

The research & development organization has used IBM Connections to take a long-standing technical conference online. The Virtual Technical Information Exchange (VTIE) renders in cyberspace what used to be done with speeches, posters and conference calls.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

SEPTEMBER 23, 2010

A conference call enables all the panel members to get comfortable with each other. Tags: events conference moderation panel speaking. Musicians will tell you that good symphony orchestras actually improvise a lot, but they only do so when everyone knows the time is right. A panel is no different. Convene a pre-event meeting.

Tips 50

Tips Conference Rules Tactics 50

Paul Gillin

DECEMBER 12, 2013

I caught up with him shortly before his Pivot conference in October to find out what’s on his mind. Brian Solis (right) is one of the most consistently provocative and perceptive analysts in the world of new media and social business. And he thinks any business can enchant its customers.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

AUGUST 20, 2013

Seth Godin keynoted the #Inbound13 conference in Boston this morning, serving up his usual bounty of great quotes. Godin’s overarching point: We are moving from the age of mass to the age of connection. Organizations must connect with their constituents individually or they’ll be ignored.

Conference 50

Conference Internet Marketing Lead Scoring Lead Ranking 50

Paul Gillin

DECEMBER 9, 2011

These independently organized conferences are intended to carry the spirit of innovation and collaboration that characterizes the popular TED conference to the local level. A group has formed to design local TEDx events. The first event was a sellout.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

JANUARY 16, 2012

The announcements coincide with the annual Lotusphere conference being held in Orlando this week, which features a social business theme. The company is rolling out a series of technical workshops and consulting services to help customers develop a culture that fosters open collaboration and sharing among employees, clients and partners.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

APRIL 24, 2012

Traditional tactics involved too much interruption and intimidation, which ultimately made sales people less successful than they could be, said Nigel Beck, IBM’s VP of Business Development for IBM Collaboration Solutions & Social Business in a speech to the SugarCRM SugarCon conference in San Francisco this morning.

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

DECEMBER 1, 2010

Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. The conference, which is in its seventh year, is a great way to tap into the trends that will define the next 12 months. and Twitter. Here are five key insights I took away.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

AUGUST 20, 2013

Hoffman, who runs the Boston-based MJ Hoffman and Associates sales training and consulting agency, shared four ideas for getting salespeople off the social media dime in a presentation at the Inbound13 conference in Boston today. I think they’re worth sharing.

Social Media 50

Social Media Training Media Opinions 50

Paul Gillin

MARCH 13, 2012

Latin America, Central & Eastern Europe, Middle East, Africa (CEMA) and Asia Pacific economies are will spend nearly as much on IT as the US in 2012, said Sandra Ng , Group Vice President of the Information & Communications Technology Market Group at IDC in an address to the research company’s Directions 2012 conference this morning.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

MARCH 13, 2012

That was the message from IDC Senior Vice President & Chief Analyst Frank Gens as he kicked off the research firm’s Directions 2012 conference in Boston this morning.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

JANUARY 24, 2013

A popular speaker and writer, he has addressed more than 150 conferences and groups and published more than 200 articles about social media marketing since 2008. Paul Gillin is a writer, speaker and online marketing consultant who specializes in helping businesses use content to reach customers.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

APRIL 27, 2012

In a presentation to the SugarCRM SugarCon conference in San Francisco earlier this week, Gary Burnette, vice president of sales transformation at IBM, told how the implementation team at IBM succeeded in making social selling a coveted goal rather than another set of rules and reports.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

MAY 27, 2010

An annual user conference attracts thousands. Valued members of the community are invited to participate in conference calls with Spiceworks developers. The Spiceworks community spreads beyond the website. There’s even a long-running thread called “What Is the Funniest Thing A User Has Asked You?

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

NOVEMBER 17, 2010

But after spending three days at a conference in San Francisco this week watching and talking to iPad users, I’m now convinced that tablets will all but displace laptops within the next few years. I only got on the smart phone bandwagon a year ago after Apple had already shipped 100 million of them.

Web 2.0 50

Web 2.0 Verticals Forecasting Amazon 50

Paul Gillin

FEBRUARY 24, 2011

Engineers naturally like to share, and they know that conference presentations are good for their careers. Many engineers are only too happy to write papers and travel thousands of miles to deliver presentations, yet writing a 500-word blog entry or recording a how-to video is seen as overwhelming. There’s a contradiction here.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

FEBRUARY 14, 2012

That story popped into my mind last week as I was participating in a webcast with The Conference Board about internal social networks, their promise and the significant impediments that many organizations face to adopting them. The message was clear: Using the lab was equivalent to goofing off. Needless to say, people stayed away.

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

DECEMBER 19, 2011

I’m curious about your area of disagreement, though, since the item you commented on was an image of a conference badge. While I try never to let emotion influence my commentary, you’re absolutely correct that I’m only human. You just have to dedicate to it and success will come.

RSS 50

RSS Wiki Conference Consulting 50

Paul Gillin

APRIL 18, 2012

Organizers of physical events frequently ask attendees to use specific hash tags when sharing information about the conference, giving the rest of the world a glimpse into the conversations going on at the live event and promoting it to future attendees.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

SEPTEMBER 8, 2010

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. I wasn’t disappointed.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. We’ll look first at tactics the can work for any event, then I’ll propose a few ideas for large conferences covering multiple days and many speakers.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

NOVEMBER 28, 2011

The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. I entered the room late, but figured I could quickly catch up on the proceedings by checking the Twitter stream of attendees.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

JANUARY 20, 2011

We’ve attended scores of conferences over the last few years and heard lots of wonderful stories about how to use everything from blogs to video games to sell blue jeans, potato chips and fine wine. Invariably, someone stands up and asks, “What does this mean to me as a B2B marketer?

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

JUNE 9, 2010

Valued members of the community are invited to participate in conference calls with Spiceworks developers. A few, like SAP , celebrate their most active members at physical events. Spiceworks awards points to members who post well-regarded answers to other members’ questions.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

FEBRUARY 16, 2012

When you attend a conference, play reporter and tell your followers what you’re witnessing,” I advised. A couple of years ago I made the mistake of tweeting rapid-fire updates from a conference at the rate of about one every 15 seconds. A few of notes about tweeting from an event: Don’t overdo it. Think before you send.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

AUGUST 9, 2012

Several months later, Paul was attending a reception at the South by Southwest conference when he ran into the very same credit card rep. The rep asked Paul to contact him privately via direct message, which Paul did. He never heard from the rep again.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JUNE 24, 2010

What’s the return on landscaping, an expensive conference room table or free bagels on Fridays? “ROI calculations don’t work well for social media and they don’t work well for marketing in general,” says Benjamin Ellis, a UK-based serial entrepreneur who now specializes in social marketing.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

OCTOBER 14, 2014

You can hold impromptu Helpout conferences using Google Hangouts immediately or schedule them for later, depending on the expert and availability. One of the many little-known Google services is Helpouts , which are video meetings with experts who can help you do everything from seed your lawn to play the piano.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Conference Ad Agencies 50

Paul Gillin

MARCH 4, 2014

If that were true, the President would be holding a press conference to declare victory over unemployment. Given that there are about six million employers in the U.S. this would represent the addition of more than 700,000 skilled jobs to the workforce.

Research 50

Research Lead Scoring Lead Ranking Validation 50