Chris Koch

JUNE 15, 2011

Those “theme” martinis offered during open bar receptions at marketing conferences are also reportedly on the way out—but it’s taking the FDA some time to catalogue all the different varieties.). Bargaining. Look, we’ll redesign the newsletter. We’ll make the events more targeted to the C-level.

Social Media 100

Social Media B2B Thought Leadership Media Wikipedia 100

Chris Koch

JULY 16, 2009

Integrate the council into other activities, such as conferences, social media, and reference programs. Create a reliable content output stream to keep customers engaged and coming back. Consider an external company as a co-sponsor to bring fresh perspective (and to share the workload). What would you change on this list? What would you add?

Peer-to-peer 100

Peer-to-peer Thought Leadership Practices Best Practices 100

Chris Koch

AUGUST 21, 2009

What types of thought leadership vehicles (councils, conferences, white papers, social media, etc.) Marketers must become publishers, with a process for refining and presenting thought leadership content through various vehicles, (such as conference presentations, white papers, social media, etc.).

Thought Leadership 100

Thought Leadership B2B Thought Leadership Network Marketing Paper 100

Chris Koch

AUGUST 21, 2009

What types of thought leadership vehicles (councils, conferences, white papers, social media, etc.) Marketers must become publishers, with a process for refining and presenting thought leadership content through various vehicles, (such as conference presentations, white papers, social media, etc.).

Thought Leadership 100

Thought Leadership B2B Thought Leadership Network Marketing B2B Sales 100

Chris Koch

JUNE 18, 2010

In this video of a conference presentation Zane did (don’t bother with the whole thing, just scroll down in the box marked “Chapters” to “Zane’s Cycles”—it’s short and sweet), he offers the bowl to people in the audience and asks them to take from the bowl. And he aims to give away (as in free) as many services to his customers as possible.

Wikipedia 100

Wikipedia Marketing Management Training Conference 100

Chris Koch

NOVEMBER 5, 2010

Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. The inefficiency and expense of this process for the agencies was tough to justify even in the glory days of trade journalism, conferences, and trade shows. As in dead. Don’t do it anymore. Control kills placement.

PR 100

PR Press Paid Search Agency Lead Ranking 100

Chris Koch

NOVEMBER 12, 2010

PR tries to influence the placement of subject matter experts, content, and interviews in third-party channels (articles, conference and trade show speaking engagements, etc.). Here’s a new that model cuts out the two middle steps and rethinks the first and last steps. Visibility. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

MARCH 26, 2010

Then make a plan for hitting those topics in as many different types of content as possible (blog posts, conference presentations, videos, etc.) Create an editorial calendar with a new topic at least each quarter (e.g., sustainability or cloud computing). so that buyers can consume the information in any form they choose.

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Chris Koch

AUGUST 13, 2010

We can invite them to talk with an internal SME, create a session about the issue at the next user conference and invite to attend, etc. Similarly, there are many ways we can intervene in our B2B customers’ frustrations. What do you think? What else do we need to do? Tweet This Post.

Social Media 100

Social Media Media B2B SME 100

Chris Koch

JULY 16, 2010

Can you start to see how this would take us way past the level of the typical conference (assuming you had the clout to blast through the brick wall surrounding these peoples’ schedules) and into the I-love-you-man territory of life-altering bonding between customer and provider?

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Peer-to-peer Wikipedia 100

Chris Koch

MARCH 12, 2010

These are companies that rely heavily on innovative, exciting, status-conferring new products to hold customer interest. Customers rely on these companies to deliver reliability and quality at a low price. FedEx is an example, having invented the guaranteed overnight shipping model. Product leadership.

Social Media 100

Social Media Media Thought Leadership Work Management 100

Chris Koch

OCTOBER 6, 2009

I’ve spent the last two days as a guest at Marketing Sherpa’s B2B conference in Boston and the many excellent speakers used publishing metaphors constantly. By improve I don’t mean that we all have to learn to write like Tolstoy. By improve I mostly mean that we need to make the content more and more relevant to target buyers.

Planning 100

Planning B2B Thought Leadership Paid Search Agency Thought Leadership 100

Chris Koch

OCTOBER 6, 2009

I’ve spent the last two days as a guest at Marketing Sherpa’s B2B conference in Boston and the many excellent speakers used publishing metaphors constantly. By improve I don’t mean that we all have to learn to write like Tolstoy. By improve I mostly mean that we need to make the content more and more relevant to target buyers.

B2B Thought Leadership 100

B2B Thought Leadership Planning Thought Leadership Paid Search Agency 100

Chris Koch

JULY 22, 2011

During one of my two two-minute conferences with the doctor in charge of the orthopedics wing (not my surgeon), I made the mistake of asking what sort of pain killers I could expect to receive upon release. He interrupted me with, “No one said hip replacements aren’t supposed to hurt.”

Work Management 100

Work Management Marketing Management Social Media B2B Marketing 100

Chris Koch

JUNE 16, 2009

You can seek out the best thinkers in marketing—people that you’ve paid money to go see at conferences—and listen to what they have to say anytime, for free. And it’s in this sense that Twitter is a goldmine for B2B marketers. Think about it.

Twitter 100

Twitter Web 2.0 Social Media Communities 100

Chris Koch

JANUARY 15, 2010

As McKinsey consultant David Edelman said at the ITSMA annual conference last November, we can’t make social media an add-on to a system that isn’t adding the value that it once did. And just as important, they are going to have to sell the value of that engine to their businesses to prevent further cuts to the budget.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

JANUARY 22, 2010

The growth in traffic then confers its own authority—you get lots of visits so you must be smart. For example, being listed on the blogroll of a highly respected blogger, analyst, or journalist not only generates traffic; it also establishes you as an authority among the people who care most about the subject you’re blogging about.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

FEBRUARY 5, 2010

What types of vehicles (councils, conferences, white papers, social media, etc.) Marketers must become publishers, with a process for refining and presenting content through various vehicles (such as conference presentations, white papers, social media, etc.). If not, can they envision you moving into that role—i.e.,

Thought Leadership 100

Thought Leadership B2B Thought Leadership Gartner Planning 100

Chris Koch

OCTOBER 1, 2010

It’s a warm-up for the great dialogues we’ll be having at MarketingProfs’ SocialTech conference later this month in San Jose, where I’ll be speaking about social media and the B2B buying process. Earlier this week I participated in one of MarketingProfs’ TechChats (just do a Twitter search on the #TechChat hashtag to find the dialogue).

Thought Leadership 100

Thought Leadership Social Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

JULY 29, 2011

It was like letting a dumb teenager into one of McKinsey’s glass conference rooms with a stack of fireworks and handing him a match. However, something as politically charged as the healthcare debate is not the normal territory of buttoned-down consulting firms like McKinsey. Something important was bound to get damaged. And so it did.

Social Media 100

Social Media Thought Leadership Paid Search Agency Companies 100