Biznology

MAY 1, 2019

From the classroom to the conference room. So let’s move from the classroom to the conference room, from students to professionals. From the classroom to the conference room, once again. The post Wednesday Wisdom: From the Classroom to the Conference Room, Teams of Marketers Build Better Campaigns appeared first on Biznology.

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Conference Campaigns Planning Peer-to-peer 91

Biznology

SEPTEMBER 3, 2015

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? Should you launch a client conference of your own? Although primarily for clients, many of these conferences are designed to include prospects as well. AppNexus has its Summit, going on three years now. Like this post?

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Conference Trends B2B Trade Show 80

Biznology

NOVEMBER 4, 2019

The B2B marketing conference scene continues to flourish since I did my last roundup a year ago. Here’s a lineup of top-quality conferences to add to your 2020 calendar. May 12-14, Scottsdale, ANA BMA Masters of Marketing Conference. The ANA is moving its reincarnated BMA conference from Chicago this year.

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Conference B2B Marketing B2B DemandBase 29

Biznology

DECEMBER 23, 2021

Eight years ago, I attended a conference (remember doing that in person?) The conference, Strangeloop , was notable for the number of women and people of color in tech who were represented, whose contributions we rarely hear about and whose voices are often excluded.

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Conference Validation Consulting Positioning 104

Biznology

SEPTEMBER 22, 2020

It’s currently at $295 for non-Conference Board members. We’ll tell you on October 15th at The Conference Board’s AI for Enterprise Marketing conference. This conference is not full of technical mumbo jumbo, nor is it packed with aspirational ideas where the rubber meets the sky. Learn more here: [link].

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Conference Marketing & Strategy Amazon Opinions 104

Biznology

AUGUST 29, 2019

Last summer, I picked up a score of great ideas from the FlipMyFunnel conference in Boston. This year, the conference has joined forces with two other B2B niche conferences to form the B2B Sales and Marketing Exchange , held at the opulent Vegas-style Encore Hotel and Casino on Boston’s north side.

Conference 19

Conference B2B Marketing Automation Services Account Based Marketing 19

Biznology

OCTOBER 7, 2020

It’s currently at $295 for non-Conference Board members. October 15th at The Conference Board’s AI for Enterprise Marketing conference, you will see and hear from practitioners who are putting artificial intelligence to work and improving their company’s marketing, customer experience, and, most importantly, business results.

Marketing AI 91

Marketing AI Conference Paid Search Agency Marketing 91

Biznology

DECEMBER 17, 2020

Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Biznology

SEPTEMBER 17, 2021

.” Facebook’s first metaverse effort is a virtual conference room service called Horizon Workrooms. The application allows users to meet in virtual reality conference rooms and collaborate on shared whiteboards or documents while still sitting at their own physical desks.

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Conference Facebook Social Media Video Marketing 104

Biznology

MAY 22, 2019

Biznology is pleased to be the official media partner of GaggleAMP’s employee advocacy conference, AMPlify, which will take place in Boston on June 11-12. Read on and at the end you’ll get a code to to receive a 50% discount to attend the conference. Learn More at AMPlify, the Employee Advocacy Conference.

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Business Conference Advertising Agencies Social Media 132

Biznology

MARCH 11, 2020

With air travel forbidden, conferences delayed, and working from home becoming common, it’s actually a pretty good time to reach people. State your goal: “I know it is hard to focus on anything other than the news, but you said last month that you’d be making a decision on XX – could we get your colleagues on a conference call to discuss?”

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Work Management Cold Calling Marketing Management Urgency Marketing 104

Biznology

JANUARY 6, 2020

Catch her informative keynotes at B2B marketing conferences here and abroad. Valerie Bowling co-founded The Conference Forum to serve the pharmaceutical clinical-trials industry.

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netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

Biznology

OCTOBER 12, 2017

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. The message of for the Conference Board attendees was simple: chances are, you already have a lot of the content your clients and prospects are looking for. The answer: “150,000, total.”

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Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

JULY 7, 2020

Many of the B2B trade shows, conferences and meetups already on your calendar are going virtual, so you have plenty of opportunities to still take an active role, for lead generation, and for deepening your relationship with current customers. Your existing client conference calendar can be converted to virtual.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Biznology

MAY 6, 2020

All in-person events have been canceled, from B2B conferences to trade shows to you name it. If a sales conference was held, would you go? We knew exactly what tactics we were going to use and even had an idea of how many leads they would bring in. That was less than two months ago, although it seemed a world away.

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B2B Marketing Planning B2B Trade Show 186

Biznology

JANUARY 18, 2022

At least, I was fired face-to-face and not over the phone or some video conference. One time, he was running a conference in St. He proceeded to shout at me and told me that I wasn’t welcome to walk around the conference venue and made everyone feel uncomfortable. Effective immediately. This was years after I had quit.

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Ideal Customer Profiles Work Management Conference Customer Satisfaction 104

Biznology

NOVEMBER 27, 2018

Are trade shows and conferences still an important part of the marketing mix? The simple economics of trade shows and events such as conferences for lead generation in early funnel stages are unmatched. All the major software platforms have long been using conference-type events in their marketing mix. Yes, they are.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Biznology

JULY 20, 2020

For today’s comms pros, creating and facilitating engaging virtual town halls, conferences and important meetings is possible – and even culturally rewarding. Amid health, economic and social crises, our leaders are being asked communicate like never before…. and almost all virtually. Need some solid tips and advice?

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Conference Linkedin Tips Design 129

Biznology

JUNE 23, 2021

Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Greater flexibility to attend multiple sessions. Much lower production costs.

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Forrester Personalization Trade Show Webinar Metrics 171

Biznology

OCTOBER 11, 2021

Another way to avoid Zoom echo is to herd all the in-office meeting participants into one conference room. Suitable office attire now includes noise cancelling headphones to avoid the “Zoom echo” heard when two people in different cubicles are in the same meeting.

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Digital Transformation Work Management Marketing Management Gartner 194

Biznology

JUNE 19, 2019

A few weeks ago (May 22), Boston University’s Questrom School of Business held a conference on “Risky Business: Understanding & Mitigating Brand Risk.” These conference highlights are important because they reflect the results of comprehensive studies and the conclusions of respected marketing experts.

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Trends Brand Identity Branding Paid Search Agency 120

Biznology

JANUARY 19, 2018

I’ve served on John’s board for 5 years now, and recognize him as a master of extracting value from media properties — trade pubs, websites, databases, seminars, conferences, online training programs — and rounding up data sources across a complex organization. BIIA’s most recent conference in Bangkok was a sellout.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

NOVEMBER 27, 2018

Are trade shows and conferences still an important part of the marketing mix? The simple economics of trade shows and events such as conferences for lead generation in early funnel stages are unmatched. All the major software platforms have long been using conference-type events in their marketing mix. Yes, they are.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

Biznology

JANUARY 31, 2020

Budget includes captioning, social media versions, trade show/conference versions (without narration), edits for re-purposing. Collaborative methodology, team responsibilities, and signoffs determined. ? Feedback and sign-offs specified. ? Realistic deadline established. ? Messaging. ?

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

Biznology

FEBRUARY 3, 2020

Plus a terrific conference in sunny Scottsdale in February. A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic. Kudos to Andrew Gaffney for this resource! Fusion Marketing Partners. White papers, ebooks and articles from Christopher Ryan , who really knows his stuff.

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Resources Research B to B Advertising Agencies 171

Biznology

MAY 11, 2021

As Bo Young Lee, Chief Diversity Officer at Uber, said at our Changemakers conference in March, “I’ve been transparent with my own struggles. We have this idea that if we show what we’re struggling with, it’s a weakness.”. Showing who we are is powerful.

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Biznology

DECEMBER 20, 2017

Earlier this year, I attended the 2017 CSUN Assistive Technology Conference. First, of course, going to conferences—what better way to get insights into best practices in our field? The 2018 CSUN conference is coming up again in March. CSUN 2017 Assistive Technology Conference Backchannel. Weigh in with your comments.

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Personalization Thought Leadership Conference Training 80

Biznology

JANUARY 15, 2018

This executive briefing is based on my keynote speech that opened The Conference Board ’s Enterprise Digital Transformation Council in New York. Briefings on how to accelerate and take the lead. CXO Executive Briefing: The Silver Bullet for Your Company’s Digital Transformation (41:09 video).

Digital Transformation 178

Digital Transformation Leads Lead Marketing Qualified Leads 178

Biznology

MAY 25, 2016

I love this conference because it is composed of a small group of experts who share their best practices and other lessons learned freely. I highly recommend attending a future SIS conference. The venues can’t be beat and your access to experts is unmatched in the world of search marketing conferences. Attribution modeling.

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Top of Funnel Lead Ranking Conference Digital Marketing Funnels 123

Biznology

SEPTEMBER 9, 2021

Later this month, I’m speaking at the Nonprofit Changemakers conference. Plus, your message becomes much clearer because you’re only talking about what matters most. Less is more, after all. Their theme this year is “Better Together,” and I love it! more often.

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Conference Relevance Organization Examples 104

Biznology

JULY 14, 2020

For the time being, many companies are using software such as Zoom or Zoho to set up video conferences, presentations, share files, chats, and to stay connected with the rest of the team. . In the past few months, we’ve definitely had plenty of time to test out a slew of conferencing tools and software solutions to see which one works best.

Work Management 129

Work Management Marketing Management Transparency Paid Search Agency 129

Biznology

NOVEMBER 6, 2017

It could also expand personalized services such as video-conference, journal subscriptions, textbooks, and research libraries. Even vendors with a billion users of their devices and operating systems could scale to more billions. It could also transform content because remote-controlled devices could deliver their subscribed content.

Lead Ranking 173

Lead Ranking Best Practices API Vendors 173

Biznology

NOVEMBER 3, 2017

video walls in conference rooms. Most explainers and other types of technology business video feature narration, frequently backed by a music track. But there are lots of uses for video where narration may not be desirable or feasible: live presentations. trade shows. animations repurposed for articles, blog posts, etc.

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Video Marketing Trade Show Business Sample 120

Biznology

JUNE 9, 2016

Conference sessions rarely yield more than a handful of good quotes, which is why The Conference Board’s recent 21 st Annual Senior Corporate Communicators Conference was so exceptional. The theme was building a trustworthy organization and the importance of corporate culture to that goal.

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Conference Enterprise Management Sample Work Management 80

Biznology

JUNE 16, 2017

One of the main reasons that walking meetings work so much better than meetings in an office or conference room is because that generally requires eye contact. While eye contact is usually something that is almost necessary during a “face-to-face” meeting in an office setting, it is easily avoided during a walking meeting.

Ad Exchange 155

Ad Exchange Paid Search Agency Efficiency Conference 155

Biznology

JANUARY 22, 2018

Location and supplies: If you use a conference room with a whiteboard, you can use 3”x5” Post-Its and Sharpie markers. Here’s an accelerated process to find and list new business, revenue, and IP opportunities: Focus: Choose your industry, the field where you are in business, or what you’re passionate about and want to improve.

Lead Scoring 360

Lead Scoring Lead Ranking Intent Leads 360

Biznology

DECEMBER 23, 2016

He saw Rebecca speak a few years ago at a conference. Sometimes they had to go to conferences just to ask their questions. This is like attending an offline networking event or conference, except they don’t have to go anywhere. Meanwhile, Austin is GC at a pharmaceutical company.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80