Digital B2B Marketing

JULY 12, 2012

Information from publisher’s own research studies may be biased and does not allow for objective comparisons across properties. Media Kits and Research If you are working in a vertical for the first time, look at the sources publishers compare themselves too in their media kits and audience comparisons.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

OCTOBER 23, 2012

In 2011, traffic was down 5% for the same comparison. If LinkedIn worked well for you six months ago, it doesn’t mean anything today. Similarly, if LinkedIn hasn’t worked in the past, consider another test. Quantcast (chart below showing when the thought leader feature was added) shows a 7.5%

Linkedin 100

Linkedin Cost Per Thousand CPM Business 100

Digital B2B Marketing

AUGUST 20, 2013

Is Your Sales Process Working. There is not a good or bad value, simply a comparison to yourself last quarter or last year. As your process improves, your conversion rate from marketing qualified lead to closed deal will improve as well. Marketing contributed at least some of the current sales opportunities. Just Get Started.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 100

Digital B2B Marketing

APRIL 17, 2013

That’s a huge number relative to many B2B marketers but it pales in comparison to the breadth of most B2B advertising campaigns. Any false perceptions created by sales and marketing activities are blown away, replaced by the real experience of working with you. The Sales Experience. Marketing Must Deliver Stronger Experiences.

Advertisements 100

Advertisements Advertising Mobile Advertising Webcast 100

Digital B2B Marketing

JUNE 26, 2012

A best practice guide, vendor comparison, industry perspective and even a sell sheet have been lumped under the heading of whitepaper by many marketers. If you are using these terms, particularly if there are new people on your team or you work with agencies or consultants, stop and take a minute to clarify what you mean.

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

Digital B2B Marketing

JUNE 29, 2011

Remove this additional reach and any comparison of media weights are no longer apples-to-apples. But standardizing on metrics that work for everyone will just create another click rate, a metric whose only value is its standardization and that does not represent a meaningful measurement for anyone. About Eric Wittlake.

Media 100

Media Cross-Selling Ad Exchange Paid Search Agency 100

Digital B2B Marketing

SEPTEMBER 19, 2013

Nearly every major publisher already has a program or is working on one. This calculation likely underestimates the total for most marketers, as older content continues to drive results over time , but it does make for a useful comparison between marketers. Native advertising, and more specifically native content publishing, is hot.

Advertisements 100

Advertisements Advertising Research Distribution 100