Directive Agency

FEBRUARY 25, 2019

You’ll often see Wikipedia, definitions or news/blog publications in the top results for these. In the example above, we have Wikipedia ranked #1, a news site as #2, and a definition as #3. Look for review sites or articles about comparisons when you’re trying to identify transactional intent keywords.

PPC 67

PPC Intent Campaigns CPC 67

Biznology

APRIL 12, 2012

Credit: Wikipedia. Aaron made several comparisons to e-mail in his post, which brought to mind my own love-hate relationship with e-mail over the years. Aaron Kim had a great post yesterday on our expectations of what social media tools will do for us. I have been using e-mail longer than most people.

Social Media 80

Social Media Tools Media Wikipedia 80

Biznology

JANUARY 12, 2011

Image via Wikipedia. Nowadays, many shoppers are carrying their advisers in their pockets—the context and communications of the product itself mean less than what they find on product review sites and in price-comparison tools. by Eva Lyford. That's true no longer.

Social Media 80

Social Media Telemarketing Wikipedia Amazon 80

seo.co

MAY 10, 2021

A comparison between your keyword profile and your competitors’. Create content you can link on Wikipedia pages. Are you brave enough to link your website on Wikipedia? The trick to getting Wikipedia links is creating content with the intention of adding the link to Wikipedia. It’s tough, but not impossible.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Biznology

NOVEMBER 12, 2012

Tweet Photo credit: Wikipedia. You will want to have immediate data regarding how the old site performed in comparison to the new site. As an SEO provider , it’s always a bit nerve-wracking when a client mentions that they are planning to launch a new website. Remove the nofollow/noindex tag.

SEO 80

SEO Wikipedia Tagging Lead Scoring 80

Biznology

NOVEMBER 30, 2011

Image via Wikipedia. Have a look at Which Test Won , a weekly comparison of two B-to-B live test versions—usually landing pages—where visitors are invited to go with their guts, and pick a winner. Well, to call it laziness may not be entirely fair.

B to B 80

B to B Adwords Planning Paid Search Agency 80

Content Marketing Institute

NOVEMBER 2, 2017

As Marcus Sheridan (who created a blog sometimes called the Wikipedia of Fiberglas swimming pools) might say , REI is committed to “being the best teacher in the world in their niche.”. Product comparisons (right). @REI proves how-to #content can create and retain loyal customers, says @HessinSeattle. Click To Tweet.

Top of Funnel 109

Top of Funnel Advertising Funnels Content Marketing Funnels 109

Content Marketing Institute

OCTOBER 16, 2018

Find the gray box, “Add comparison,” next to the topic name. Don’t skim your subject – If your readers want a general overview of any topic under the sun, they can consult Wikipedia. In BuzzSumo , click on Content Analyzer (under the Content Research tab), then Analysis. Add your topic to the search bar and hit “enter.”.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

Biznology

JANUARY 9, 2011

Image via Wikipedia. Thinking further about this metaphor, and about Clay Shirky's quote in the opening image ( "Social Media: it's like the phone turned into a radio" ), I see both comparisons as useful and bright but still incomplete. by Aaron Kim. The missing piece is the traceable tracking record aspect of the Internet.

Social Media 80

Social Media Media Privacy Wikipedia 80

Biznology

MARCH 13, 2012

Image via Wikipedia. In comparison, I “only” have 47,000 followers on Twitter and a Klout score of 66; Chris has a couple books under his belt and always ends up on the top-ten of every and all social media, marketing, and even web celebrity lists. For example, I used to consider Chris Brogan a competitor, of sorts.

Social Media 80

Social Media Media Wikipedia Twitter 80

Moz

FEBRUARY 25, 2020

The only direct comparison to 2013 is the position #1 row, and you can see that every metric increased, some substantially. It's easy — and more than a little entertaining — to cherry-pick the worst-case scenarios, so let's look at the data across all 10,000 results. Here's the breakdown.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Customer Experience Matrix

DECEMBER 8, 2006

Wikipedia was interesting: it has brief article on “customer experience management” based mostly Bernd Schmitt’s work. Wikipedia has an even shorter entry under “customer experience”, but the definition is so good (i.e., I considered in-flight magazines, another key pathway into the executive brain case. Click here for a look.

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

Biznology

JULY 22, 2010

Image via Wikipedia. If improving your online reputation is just another quick-fix manipulation tactic rather than a real "heart change" for your business, it will inevitably backfire, and the reviews you then get will make the ones you hate now pale in comparison. I recently got a question from a company with a problem.

Public Relations 80

Public Relations Wikipedia Opinions Comparison 80

The ROI Guy

FEBRUARY 10, 2015

Price - The amount a customer pays for the product/ service with pricing set based on the perceived value, competitive comparisons and price elasticity. Sources: Wikipedia: Marketing Mix - [link] Forrester Sales Enablement Conference 2010 Presentation. The big question nowadays, are these 4-Ps still relevant?

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

Biznology

FEBRUARY 21, 2012

Image via Wikipedia. His marketing strategy was unique and bold, at least in comparison to other high-caste and high-pedigree writers I have met and consulted. Message boards and forums are full of marketing gold but if gold were that simple to collect, everyone would be loaded.

Wikipedia 80

Wikipedia Communities Internet Marketing Fulfillment 80

Convince & Convert

MARCH 4, 2016

Comparison infographics place two concepts side by side and explain the differences (think entrepreneurs vs. employees or capitalism vs. communism). Evidence from peer-reviewed journals is always taken more seriously than evidence from a Wikipedia article.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Hubspot

MARCH 5, 2015

Our second comparison looked at page-one ranking marketing terms by topic: informational, tactical, newsworthy, and strategic. On balance, marketers compete most strongly in tactical and strategic content while facing stiffer competition in informational (Wikipedia) and newsworthy (publications) content. Recency matters.

Search Marketing 28

Search Marketing Wikipedia Domain SERP 28

Convert

JULY 14, 2021

According to Wikipedia , Frequentist probability or frequentism is an interpretation of probability; it defines an event’s probability as the limit of its relative frequency in many trials. Do an A/B Testing Tools Comparison Not all tools are created equal. Or are you searching for expert support as you scale your business?

Optimization 52

Optimization Google Tools Marketing Analytics Tools 52

Biznology

AUGUST 31, 2018

According to Wikipedia : User intent or query intent is the identification and categorization of what a user online intended or wanted when they typed their search terms into an online web search engine for the purpose of search engine optimization or conversion rate optimization. [1] 1] As an Example [sic.], 1] As an Example [sic.],

Intent 136

Intent Lead Ranking Buyer's Journey Comparison 136

Convince & Convert

JANUARY 18, 2024

Demand Schere offers a different and innovative approach to rank tracking and competitor comparison by using a few proprietary metrics: Visual Rank Visual Rank takes into account everything that comes on top of organic listings (e.g. This is where there’s an official site,gov page, Wikipedia (in most cases), etc.

Tools 119

Tools SERP Planning Domain 119

Single Grain

NOVEMBER 8, 2023

Think of it like a new and improved Wikipedia. In comparison, the new traffic from collaborative articles amounts to a minuscule 0.0003% of the total: In the grand scheme of LinkedIn’s traffic, the growth brought by collaborative articles is relatively minor. LinkedIn’s Traffic Numbers: A Reality Check While the 1.8

Linkedin 52

Linkedin SEO Marketing AI Marketing & Strategy 52

WebMarketCentral

JUNE 17, 2009

The top menu and right sidebar box make it simple to narrow your search to the entire web, just your PC, or Wikipedia, as well as by related terms, site type, media type and other criteria. Exalead An alternative search engine, Exalead may not be a "Google killer" but does provide some interesting features.

Tools 20

Tools Best Practices RSS Adwords 20

Moz

MARCH 12, 2019

Thanks to the retail nature of our keywords, three product powerhouses — Amazon, Walmart, and Best Buy — rose to the top, along with Wikipedia, whose sole purpose in life is to provide the kind of information that searchers usually want to see at this stage of intent. We still love you though, Wikipedia!). Weird, right?

Intent 59

Intent Top of Funnel Google Wikipedia 59

Single Grain

SEPTEMBER 8, 2020

The score is essentially based on how many people click on that ad in comparison to other ads. If people consistently click on your title more than other titles in the SERPs, Google will push your page higher in the rankings. Even though we’re talking about organic content, it’s valuable to look at Google’s quality score for paid listings.

Paid Content 138

Paid Content Organization Lead Scoring Lead Ranking 138

Valasys

JULY 2, 2019

Deep learning may be a relatively new concept for marketers in comparison to Artificial Intelligence (AI) or Big Data; however, industry mammoths such as Google, Apple, Facebook & Microsoft have incorporated deep learning much earlier and are continuing to improve them to improve their deliverables for the clients.

Marketing AI 69

Marketing AI SEO Lead Ranking B2B 69

accelerate agency

SEPTEMBER 1, 2020

They’re displayed to show off structured data or data where direct comparisons are needed. The strength of this tactic is shown by Wikipedia. In the USA, Wikipedia also own over 11% of all featured snippets according to Ahrefs. Bulleted snippets are generally when Google format the headings of a list post into bullet points.

Features 52

Features SERP Long Tail Marketing Wikipedia 52

seo.co

MARCH 24, 2021

Baidu controls roughly 70% of the search market in China (perhaps more if we had the most recent statistics) and by comparison, the American giant Google only accounts for around 2% of the Chinese search market. Essentially this is the Chinese counterpart to Wikipedia though, with many more pages and much more profitability.

SEO 82

SEO Optimization Paid Search Agency SERP 82

seo.co

OCTOBER 29, 2021

Take a look at how the simple topic breakdown of the Wikipedia page for the Beatles immediately makes the long, complex page more decipherable and approachable: (Image Source: Wikipedia ). During the writing process, it can even help you flesh out some of your most important ideas. Leave no room for misinterpretation. Illustrations.

Copywriting 105

Copywriting SEO Top of Funnel Keywords 105

Biznology

OCTOBER 11, 2012

By linking your efforts in bringing social networking to your organization to the likeness and fortunes of Zuckerberg’s company, you may be doing a disservice to your chances of success in the long term.

Facebook 80

Facebook Social Networks Wikipedia Business 80

Biznology

JULY 25, 2013

Photo credit: Wikipedia. Objective, meaning its marketing purpose, such as how-to, use case, testimonial, comparison. In the B2B marketing world, content is used primarily to 1. Attract new prospects, and 2. Develop the relationship over time until the prospect is ready to see a salesperson, a process known as lead nurturing.

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80

Convince & Convert

AUGUST 19, 2012

The first forays into trying to account for offline influence, using Wikipedia pages and mentions as an important signal (since they are harder to fake and game than most social media). Very useful for head-to-head comparisons. For example, using Peek I can determine that my friend Jason Falls has 3.1 times the concentration.

Analytics 139

Analytics Blogger Outreach Comparison 139

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. In comparison, Twitter is a piece of cake. Netslangcafe The attention era is supposed to be the main evolution of the Information Era ( according to wikipedia ). Every week.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Single Grain

NOVEMBER 27, 2019

In this process, Google picks up “entities” from a query and generally uses Wikipedia as a database to find the entities in the query. Google detects “Selena Gomez” as the entity and returns a direct answer to the searcher from Wikipedia: 4) Entity Sentiment Analysis. How Is BERT Different from Previous Models?

Google 87

Google Long Tail Marketing Marketing AI Intent 87

seo.co

FEBRUARY 10, 2022

You’ll also have a baseline for comparison here; if you know you’re getting 1,000 visitors a month with your current strategy , 1,200 next month is a pretty realistic target. Calculators, information comparisons, or video plays can all be tracked separately—and obviously, the more users who interact with these features, the better.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Buffer

OCTOBER 25, 2018

My interpretation of Wikipedia’s description is that Baidu Tieba seems to be similar to Reddit, where users can create a forum thread on any topic and interact with one another. Or if you are undecided between Snapchat and Instagram, we wrote a little comparison of Snapchat and Instagram for brands.

Social Media 111

Social Media Media Brand Identity Branding 111

Directive Agency

NOVEMBER 13, 2018

Wikipedia, Yelp, G2Crowd, etc…). It might also have something unique to offer, like an industry trends report, comparison, or chart. If you don’t have access to paid SEO tools, you can look at the domains with your eyes (or ears if vision impaired), and estimate how good the ranking sites are.

Lead Scoring 51

Lead Scoring Lead Ranking Paid Content Positioning 51

Paul Gillin

SEPTEMBER 6, 2011

Both are sought-after speakers and the subject of extensive Wikipedia articles. A comparison of Berry’s and Schartzman’s Klout profiles showcases the service’s flaws.Berry’s Klout score as of this writing is 70, while Schwartzman’s is 60. Yet Klout says I have more influence.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50