Digital B2B Marketing
JULY 12, 2012
Information from publisher’s own research studies may be biased and does not allow for objective comparisons across properties. Media Kits and Research If you are working in a vertical for the first time, look at the sources publishers compare themselves too in their media kits and audience comparisons.
Digital B2B Marketing
OCTOBER 29, 2013
Marketing often isolates statistics, removing them from any context that would allow for appropriate comparisons. Here is a comparison, from the same study: 41% purchased a product because they saw a banner ad on a tablet. Consider carefully the comparisons that are not made or the metrics that are not reported.
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Digital B2B Marketing
DECEMBER 4, 2012
The comparison will let you identify segments that represent a disproportionate share of value. Share your view in the comments below or with me on Twitter (@wittlake). Engage Differently How will mixing up the content you share or focusing more on creating discussion impact your marketing? via Wikimedia Commons.
Digital B2B Marketing
OCTOBER 23, 2012
LinkedIn content is now being broadly shared on Twitter and other networks. I’ve seen the change in just what I see on Twitter, you likely have too. In 2011, traffic was down 5% for the same comparison. Content worth sharing. LinkedIn’s content is differentiated. This isn’t a seasonal effect.
Digital B2B Marketing
JUNE 26, 2012
Integrated “Sure, we can add a twitter icon to our email. Or are you referring to a twitter strategy that includes your autoresponder rules, mass following tool and autoshared content sources? Add to the list in the comments below or share your reaction with me on Twitter ( @wittlake ). Clarity is critical.
Digital B2B Marketing
APRIL 26, 2011
The sponsorship included advertising as well as custom integration of the sponsors content into the site, and allowed a comparison of the performance of various components. Social media links: Even though it is below the fold, the click rate on a link to the client’s Twitter account is 2x the top banner ad.
Digital B2B Marketing
MARCH 12, 2013
Provide a comparison with competitive solutions. Share your view in the comments below or with me on Twitter ( @wittlake ). Take a step back and determine the real purpose of each piece of content. Here are just a few of the potential purposes you may have for a given piece of content. Introduce your solution.
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