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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work).

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Mastering Off-Page SEO: Boosting Your Website’s Visibility

Optinmonster

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Enter off-page SEO, an important part of SEO that goes beyond the boundaries of your website and extends its influence across the vast landscape of the internet.

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Are You a Link Builder or Link Pusher? Understanding Backlinks

ClearVoice

A backlink or link connects one website or blog to the next site or page or social profile or anything else they feel is important to share at that moment. So when you see this underlined bit of text in a different color linking to my website , you know that it’s a working link. Why do you need links?

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5 Marketing Lessons from Daily Harvest’s Journey to Shipping One Million Smoothies

Buffer

Seeing a gap in the market, she pulled together a website and started selling to people who were experiencing the same meal prep problems she’d had. Pinterest is somewhat of a sleeper in the social media world. Create a simple-to-navigate website and tell an engaging story to generate backlinks.

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9 Powerful Ways to Explode Your Email List with Social Media

Optinmonster

Do you want to get more email leads from your social media platforms? Want to know how to convert your social media following into potential leads? Social media is a great tool to attract an online following. In this post, I’ll share 9 ways that you can use social media to grow your email list. But the worst part?

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Social Media Marketing: The Ultimate Guide

Hubspot

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business? Let's dive in.

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Which Social Media Channels Should Your Brand Focus On?

Content Standard

When Meta launched its Twitter look alike, Threads, in summer 2023, social media managers scrambled to learn everything possible about what some were deeming “the Twitter-killer.” This guide is designed to help you determine what social media platforms are right for your business and how to make the most of them.