KoMarketing Associates

JANUARY 3, 2017

And in a recent study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most difficult digital marketing tactics to execute. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report.

Analytics 243

Analytics CTR Google Reachforce 243

Webbiquity

MARCH 28, 2023

It can become a valuable part of your social media and email campaigns. Comparison Posts Image credit: Jeroen den Otter on Unsplash For blog content, the comparison post is a valuable format to consider using. Plus, it’s a great way to reduce bounce rate, and it is highly shareable.

Top of Funnel 309

Top of Funnel Marketing & Strategy Marketing Strategy Planning 309

Bannerflow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. A Datareportal study , in association with We Are Social and Hootsuite, revealed that this traffic surge unsurprisingly also translates to social media growth.

Social Media 98

Social Media Advertisements Advertising Trends 98

QuanticMind

MAY 31, 2023

What’s new in the realms of paid search and social media? Basis’ Senior Vice President of Paid Search and Social, Amy Rumpler, compiles all the latest news, trends, and resources each month for easy access. Similarly, while Google lost a bit of traffic, they still hold the lion’s share of the search market.

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitive data unveils advantages and opportunities for your business by analyzing your competitors’ products, marketing strategy and social media.

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

KoMarketing Associates

JANUARY 3, 2017

And in a recent study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most difficult digital marketing tactics to execute. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report.

Analytics 201

Analytics CTR Google Reachforce 201

KoMarketing Associates

MARCH 29, 2018

Improving search rankings certainly isn’t as simple as it sounds. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website. This website crawler allows search marketers to dig into every URL on a website and analyze key SEO elements to consider.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Hubspot

MARCH 18, 2020

billion social media users across the globe. As you can probably imagine, that’s a major reason why businesses want to be active on social, too. Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. There are over 3.8

Social Media 100

Social Media Analytics Media Work Management 100

TrustRadius Marketing

DECEMBER 9, 2019

Email marketing should not be confused with marketing automation software, which automates marketing capabilities across multiple channels such as social media, SMS, websites, and email. On TrustRadius, Mailchimp is one of the most frequently searched for email marketing tools.

Comparison 52

Comparison Enterprise Management Marketing Automation Services Work Management 52

FMG Suite

JANUARY 5, 2020

On your search for a new website , automated campaigns , and modern marketing tools , you may be overwhelmed by all your options. Remember that while you might only be looking for a website today, you may want to dive into email or social media down the road. Download PDF.

Comparison 52

Comparison Advertising Agencies Inbound Marketing Traffic 52

Marketing Insider Group

APRIL 27, 2020

Direct website traffic refers to when people intentionally type your URL into a search engine to visit your website. This metric is especially important because many people discover new brands by using social media, seeing ads, or by directly typing in keywords on Google that relate to your specific brand or product.

Brand Identity 301

Brand Identity Branding Best Practices B2B 301

Directive Agency

DECEMBER 13, 2019

53% believe that gathering their information online — via sellers’ and third-party websites, social media, ratings, and reviews, etc. — Shifts in the Search Engine Result Page. The related search query concerning buyer enablement is known as a commercial investigation. The Search Engine Marketing Reality.

Peer-to-peer 102

Peer-to-peer SERP Comparison Purchase Intent 102

Martech

FEBRUARY 28, 2024

Searches for comparison guides, ingredient overviews, brand and product reviews, etc. Because 87% of shoppers use smartphones to research a product in-store (price comparisons, customer reviews, etc.), For example, you can identify the most common terms being searched related to your market. What is business casual?”

Trust Marketing 105

Trust Marketing Loyalty Ad Building Planning 105

Marketing Insider Group

JANUARY 9, 2023

Domain authority is a numeric score, developed by Moz, that represents how likely a website is to rank on search engine results pages (SERPs) compared to its competitors. That means a high domain authority score isn’t going to improve your ranking , but will be a good indicator of how well your website performs in comparison to competitors.

Domain 336

Domain Lead Scoring Lead Ranking SERP 336

Sprout Social

APRIL 3, 2017

The early days of social media marketing were like the Wild West. Whether it was spamming people to death, Tweeting 50 times a day or trying to figure out the all of the social media image size guidelines , nothing was off limits. Identify Your Social Media Competitors. We just wanted to know what worked.

Social Media 105

Social Media Analysis Media Twitter 105

Webbiquity

JUNE 21, 2022

Use their work desktop PC to search for more information about a product on Google. Check their Amazon app or social media sites for reviews from other customers. Use a comparison tool on their phone to find the lowest price. One way to do this is by doubling down on social media marketing.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Biznology

AUGUST 8, 2016

90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. Social Media Examiner ). This means monitoring media not just from traditional publishers, but on the great majority of social sites too.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Valasys

MAY 18, 2023

When it comes to digital marketing, there are two strategies that stand out: Pay-per-Click and Search Engine Optimization. Both PPC and SEO are crucial components of Search Engine Marketing, which refers to businesses’ digital tactics and marketing campaigns to increase their online visibility and drive website traffic.

Paid Content 52

Paid Content PPC Comparison SEO 52

Webbiquity

APRIL 14, 2020

The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%). With current requirements for social distancing, this downturn has devastated the live events industry (business, entertainment, and sports) along with travel, lodging, and restaurants.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? How Social Media Analytics Tools Benefit Your Content Marketing Strategy.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

KoMarketing Associates

MARCH 31, 2015

One of those points was in the impact of social media and blogging on the vendor selection process. The role of social media and blogging remains a minimal in vendor selection. 45% of survey respondents indicate social media is not a factor in vendor selection. What This Means for B2B Marketers.

Vendors 120

Vendors Social Media Customer Surveys B2B 120

Trade Press Services Newsletter

JUNE 1, 2023

Follow their social media accounts on all channels and subscribe to notifications to ensure you never miss a post. Social Listening Is Key. Simply put, social listening allows you to monitor your competitors and their online mentions. It’s not limited to social media.

Analysis 130

Analysis Comparison Keywords Case Study 130

Hubspot

APRIL 22, 2020

For example, Gen Z is more frugal than millennials , chooses practicality over customer experience , has less brand loyalty than past generations , and -- oddly enough -- prefers real-life conversation to social media chatter. How Gen Z Searches the Web. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. Don’t ignore the rising power of voice search. Voice search is on the rise. Account-based marketing is here to stay.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

AUGUST 4, 2020

But social media, paid advertising, and influencer marketing can also play important roles. A quick note on the ranking methodology: These 10 tools were searched across five popular software comparison sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. Image credit: Karolina Grabowska from Pexels.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Webbiquity

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social and Alternative Search Engines.

Social Media 100

Social Media Tools Buzz Media 100

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Convince & Convert

JANUARY 11, 2011

People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. Search Volume. Daily Story Feedback.

Social Media 159

Social Media Media Digg Marketing Analytics Tools 159

Sprout Social

MARCH 21, 2017

These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective. While those elements of a social media strategy can certainly help, there is another component of your efforts that is equally important, and that’s what this article is all about.

Top of Funnel 105

Top of Funnel Marketing Funnels Social Media Social Marketing 105

Convince & Convert

JANUARY 22, 2012

Whether it’s Charlene Li’s Open Leadership , The NOW Revolution from Amber Naslund and me, Humanize from Maddie Grant and Jamie Notter , Smart Business, Social Business from Michael Brito , or Olivier Blanchard’s Social Media ROI , there is a chorus postulating that people make your company social, not tools and technology.

Comparison 128

Comparison Companies Business Correlation 128

Martech Advisor

SEPTEMBER 11, 2019

Millennials and Gen Z are alike when it comes to using the tools, recent technology, and popular social media channels. But they differ on how they use social media, their purchase power, brand perception and interaction, and how they shop online. 45% prefer to buy online as they can run product and price comparisons.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. . • How much time will you be able to allocate to this project?

Social Media 155

Social Media Media Paid Content Work Management 155

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Zoominfo

MAY 6, 2019

Yet, on average, nearly three-quarters of candidates identified in an initial search are deemed unqualified or irrelevant for the position ( source ). To increase productivity, create candidate personas before launching your initial search. Implement a social recruiting strategy. Kick-start your employer branding.

Zoominfo 169

Zoominfo Comparison Mobile Marketing Work Management 169

Digilant

APRIL 24, 2020

When thinking about social media, people usually jump to companies like Facebook, Instagram, and Twitter. However, there are two social media platforms with smaller user bases (still landing in the millions), that offer powerful advertising tactics: Pinterest and Reddit. You can read more about that here.

Social Media 52

Social Media Media Mobile Advertising Advertising Agencies 52

Digilant

APRIL 24, 2020

When thinking about social media, people usually jump to powerhouse companies like Facebook, Instagram, and Twitter. However, there are two social media platforms with smaller user bases (still landing in the millions), that offer powerful advertising tactics: Pinterest and Reddit. You can read more about that here.

Social Media 52

Social Media Media Mobile Advertising Advertising Agencies 52

Directive Agency

FEBRUARY 28, 2022

B2B SEO and B2C SEO have one major commonality: the ability to be seen and found in online search results. As digital marketing and search engine optimization become increasingly important, it’s necessary to understand that the strategies for each should differ. But what about the differences? What is B2C SEO? The Cons of B2C SEO.

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52