Marketo Files for IPO: Will High Growth Outweigh High Losses?
Customer Experience Matrix
APRIL 2, 2013
By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. Revenue for 2012 is reported at $58.4 million in 2012, or 59% of revenue. A loss that big is pretty scary.
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