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CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash

Customer Experience Matrix

Or maybe these comparisons are irrelevant because LeadFormix was never a standard marketing automation system to begin with. Callidus isn’t a sales automation system like Salesforce.com , but it does provide a range of other systems that help sales departments. This is why Callidus is a good buyer.

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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Note: after I posted this, it was pointed out to me that the bulk of traffic on several sites relates to customer log-ins rather than marketing prospects. Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration. Results are in the following table.

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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

It also limits database customization to adding user-defined fields to the prospect table. By comparison, limited versions cost $1,500 per month for Marketo and $1,000 for Manticore Technology , and both charge $2,400 per month for their cheapest complete offering. This pricing is low even among SMB demand generation systems.

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Research proves Financial Justification is a Requirement for Executive Selling

The ROI Guy

The difficulty is getting your sales reps and partners to leverage this roadmap for better business cases in a consistent manner, and have the quantifiable content to deliver for each unique prospect.

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Vidyard Expands Leading Video Platform to Help Marketers Generate More Leads with Video

Vidyard

Facebook Analytics: Get a single-source, at-a-glance comparison of how videos are performing across various platforms, including Facebook, to make next-step decisions quicker and optimize results. The at-a-glance comparison will help them better understand on how their video content is performing across various channels from one place.

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Swyft Offers Low-Cost Interaction Management Software as a Service

Customer Experience Matrix

The comparison is inexact because traditional interaction management systems are sold as licensed on-premise software, while Swyft is a Software-as-a-Service product, billed monthly. A company must be quite large for this to cover the interaction manager's cost.) Swyft provides a low-cost alternative – more like a 30 footer (around $100,000).

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Vidyard Expands Leading Video Platform to Help Marketers Generate More Leads with Video

Vidyard

Facebook Analytics: Get a single-source, at-a-glance comparison of how videos are performing across various platforms, including Facebook, to make next-step decisions quicker and optimize results. The at-a-glance comparison will help them better understand on how their video content is performing across various channels from one place.