Customer Experience Matrix

MARCH 2, 2015

Email and landing pages are still native to the product but the vendor has added tools to import, edit, and reuse HTML from external Web sites and email systems. It sees itself as filling the gap between simple email systems and enterprise marketing automation products.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

AUGUST 5, 2014

That gives an interesting view of where vendors are improving their products. Needless to say, this analysis is really just a byproduct of the primary purpose of the VEST, which is to assemble apples-to-apples comparisons of B2B marketing automation vendors so that buyers have an easier time finding the right system.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Marketing Report 120

Customer Experience Matrix

APRIL 13, 2018

One familiar example is comparison shopping engines that don’t recommend a particular product but make it easy for users to compare alternatives and pick the option they like best.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Customer Experience Matrix

AUGUST 23, 2012

Act-On’s position on top of the product fit range is a bit misleading: when you look at the components of that score (see below; this comparison chart is another VEST feature), the vendors are all very close. This isn’t at all to say that the products are equivalent.

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Customer Experience Matrix

AUGUST 6, 2013

Still, the vendor comparison in our VEST report shows that RightWave’s core functionality – for lead generation, campaign management, scoring and distribution, and reporting – is on par with mid-tier leaders Pardot and Marketo. It’s a little hard to review software that isn’t used by its buyers.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

AUGUST 18, 2016

This meant I had to cover many different topics in my research, drilling into different sets of details for different kinds of products. Information is organized into a rigorous framework to ensure accurate, apples-to-apples comparisons. I won’t whine-brag about the amount of work involved but rest assured it was substantial.*

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Customer Experience Matrix

JANUARY 4, 2012

Or maybe these comparisons are irrelevant because LeadFormix was never a standard marketing automation system to begin with. These include products for hiring, training, collaboration, content distribution, proposals, incentives, quota management, and analysis. This is why Callidus is a good buyer.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

JULY 30, 2013

There are quite a few vendor comparisons out there, but none come close in the level of detail – which is what you really need to select a system. This would leave stand-alone marketing automation as a niche product for mid-tier companies.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

DECEMBER 5, 2011

c omparing marketing automation systems lets you focus on the system costs and changes in marketing operations costs, since those may vary considerably from one product to another. The good news is you don’t usually need to assess them all at once.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Cost 120

Customer Experience Matrix

FEBRUARY 3, 2011

It uses our vendor scores to plot the relative positions of products in terms of how well they fit buyer needs. Sliders make it easy adjust the weights assigned to broad categories within product and vendor fit. This lets us place “leaders” in the upper right quadrant.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Automation 120

Customer Experience Matrix

SEPTEMBER 27, 2012

But I think the right basis of comparison is Google AdWords, which made entry-level search engine marketing so incredibly simple that pretty much anyone can do it with no training at all. So this approach would really imply fundamental change in how vendors build their products.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Adwords 120

Customer Experience Matrix

MARCH 15, 2007

I understand that inserting tags into a production page requires the same testing as any other change, and that SiteSpect avoids this. You can talk to vendors, look at demonstrations, compare function lists, and read as many reviews as you like, but none of that shows what it’s like to use a product for your particular projects.

Vendors 120

Vendors Comparison Tagging Case Studies 120

Customer Experience Matrix

JULY 2, 2007

I haven’t found any products that do marketing planning by itself. Such aggregations include comparisons across time periods, of budgets against actuals, and of different products and regions against each other. This is provided by measurement products like Upper Quadrant , Veridiem (now owned by SAS) and MMA Avista.

Enterprise Management 120

Enterprise Management Planning Marketing Plans Marketing Management 120

Customer Experience Matrix

JULY 8, 2009

Infusionsoft and Genius.com also rank very highly, but they serve broader markets (small business and salespeople, respectively) so a direct comparison with pure-play demand generation vendors may not be appropriate. Silverpop's figures may also be inflated by its consumer email production business.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

FEBRUARY 7, 2007

Product, service and most other costs will also be stated in terms of cost per copy. But even they need to look at the numbers in comparison with something. The two major bases for comparison are time periods and customer segments. For example, magazine publishers think primarily in terms of copies sold. Is an average life of 2.5

Analysis 120

Analysis Comparison Acquisitions Segmentation 120

Customer Experience Matrix

AUGUST 12, 2010

But I think its strategy of offering an intermediate product between email marketing and full marketing automation may actually be more useful in attracting new customers. I discussed this at some length in my June post on the Loopfuse’s free product. Summary: Genius.com has added a free version of its system.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

JANUARY 20, 2009

This was cited by 55% of respondents, compared with 14% for “inquired before, never bought”, 12% for “no system to organize leads”, 10% for “no phone number”, 7% for "geo undesirable" and 2% because of "no quota on product". Based on the previous question, we can probably assume that the critical piece of necessary information is time frame.

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Scoring 120

Customer Experience Matrix

OCTOBER 13, 2006

These include services that let customers write and post product reviews, from Bazaarvoice ( www.bazaarvoice.com ) PowerReviews ( www.powerreviews.com ), and on-line customer training from Powered ( www.powered.com ). Such applications are not new, but they highlight the importance of experiences that treat customers as part of a community.

Communities 120

Communities Lead Scoring Lead Ranking Ad Building 120

Customer Experience Matrix

NOVEMBER 18, 2011

Benchmarking requires standard definitions to allow comparisons across program types, funnel stages, responses, and industry groups. In that sense, it’s an alternative, or at least a supplement, to better training (creating more skilled people) and easier interfaces (making the few skilled people more productive).

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 29, 2007

The problem is that the major CDI products like Harte-Hanks Trillium , DataMentors DataFuse and SAS DataFlux are fairly expensive. Looking at the Infosolve Web site, it’s clear they offer something relevant, since two flagship products are ‘OpenDQ’ and ‘OpenCDI’ and their tag line is ‘The Power of Zero Based Data Solutions’.

Cost 120

Cost Ideal Customer Profiles SMS Consulting 120

Customer Experience Matrix

DECEMBER 3, 2008

This involves rights management and content management features that seem arcane but are nevertheless critical when marketing responsibilities are divided by function, channel, region and product organizations. People who need specific features won’t necessarily find them in all products of one group or the other. Back to Pardot.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

FEBRUARY 23, 2007

In comparison, classification for LTV models has received relatively little attention. The Matrix has channel and life stage as its two primary dimensions, although the underlying structure also includes locations, systems, slots, products, offers, messages, customer, and context. None of these tasks is trivial.

Tagging 120

Tagging Comparison Purchase Advertisements 120

Customer Experience Matrix

MAY 19, 2019

This means an external system can send data to the CDP and receive back a profile that incorporates that data – for example, with an updated model score, product recommendation, or marketing messages. All systems in the CDP Institute’s Vendor Comparison Report say they do real-time access while only half do real-time interactions.

Ideal Customer Profiles 253

Ideal Customer Profiles Process Work Management Marketing Management 253

Customer Experience Matrix

DECEMBER 6, 2007

Tenbase, introduced in 2000, turns out to be a worthy alternative to better-known columnar products. Tenbase also handles very large data sets: the largest in production is nearly 60 billion rows and 4.6 Most Tenbase clients are in the securities industry, where the product is used for complex analytics.

Work Management 120

Work Management Aggregators Ad Exchange Paid Search Agency 120

Customer Experience Matrix

DECEMBER 8, 2006

It quoted Schmitt’s broad concept of CEM as "the process of strategically managing a customer's entire experience with a product or a company", but then later referred to CEM as only an “approach” to relationship marketing. Wikipedia was interesting: it has brief article on “customer experience management” based mostly Bernd Schmitt’s work.

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

Customer Experience Matrix

JULY 3, 2007

For example: measuring cost per order makes no sense unless you specify the product, channel, offer and other specifics. In fact, having those sorts of measures is the only way the low-level system can get beyond comparing programs only against other similar programs, to allow comparisons across different program types.

Planning 120

Planning Marketing Budget Creation Correlation Work Management 120

Customer Experience Matrix

DECEMBER 9, 2008

Maybe “productivity” would be better; I think this comes close to the standard definition of labor productivity as output per hour. So maybe what you really need is “expert efficiency” and “novice efficiency”, or “expert and novice “productivity”, and discard “proficiency” altogether. It helps me be more productive. -

Marketing Automation Services 120

Marketing Automation Services Demand Generation User-Generated Content Customer Surveys 120

Customer Experience Matrix

FEBRUARY 28, 2007

Customers were assigned to groups based on the year of their first order (Start Year), the product purchased in that order and the promotion source. For each transaction, I had available the marketing cost, revenue (positive or negative, since refunds were included in the data), product cost (cost of goods plus fulfillment).

Cross-Selling 120

Cross-Selling Forecasting Classified Ads Acquisitions 120

Customer Experience Matrix

FEBRUARY 6, 2007

This is not because they can’t calculate LTV, but because they hope the value will change due to some combination of scale economies, new product sales, and perhaps higher prices made possible by reduced competition. (This has not prevented many telecommunications firms from paying more for a company than its customers are actually worth.

Allocation 120

Allocation Acquisitions Cable Cost 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Product comparison sites, industry Web sites and company Web sites were in the middle. Summary: Marketers may be overspending on blogs and search. Social media could be a better investment -- if we could find a way to use them effectively.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

JULY 31, 2008

Are we talking about vendor rankings, vendor comparisons, or vendor analyses? Ranking implies a single score for each product. Vendor comparisons give each several scores to each vendor, for multiple categories. Vendor analyses attempt to describe what it's like to use a product. So I reject it.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Comparison 120

Customer Experience Matrix

JUNE 20, 2011

This was an “influence” report that showed the percentage of people reaching a marketing stage who had received specific marketing treatments (or had other attributes such as source, product history, demographic, etc.). The idea was that treatments received by a higher percentage of customers were more influential.

Marketing Attribution 120

Marketing Attribution Lead Ranking Paper Comparison 120

Customer Experience Matrix

NOVEMBER 1, 2013

The newer products, including Leadsius , Salesformics , Leadsberry , Target360 , and Inbox25 as well Bislr, were all launched after 2010 and some are barely out of beta. Bear in mind that Bislr’s intention is precisely to allow such third-party applications, and indeed to make it easier to build them for Bislr than other products.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JULY 17, 2008

The second bit of news was an enhancement that allows comparisons of different selections within the same report. For example, the interface for an application might have lists of regions, years and product, plus a chart showing revenues and costs. Those users see QlikView as essentially as a productivity tool—Excel on steroids.

Cost 120

Cost Comparison Pricing Price 120

Customer Experience Matrix

JUNE 9, 2011

It costs less than traditional versions of those products but has similar features. Last month’s post on Oracle Real Time Decisions offered a brief overview of real-time interaction management products. The simple scripting and personalization engines built into call center and Web products don't provide all this.

Work Management 120

Work Management Marketing Management Cost Software 120

Customer Experience Matrix

FEBRUARY 8, 2007

But even though such comparisons may uncover trends worth exploring, they do not tell managers what they really need to know: is the business running as planned? The mechanics of this comparison are easy enough and pretty much identical to comparisons against time or customer segments. Well, maybe.

Forecasting 120

Forecasting Aggregators Comparison Work Management 120

Customer Experience Matrix

SEPTEMBER 3, 2012

We had other instances where entire waves were missing from reports; we only uncovered this because someone noticed they were missing – whereas, a proper comparison against plan would have highlighted it automatically. survival is more important than conversion.

Multivariate analysis 120

Multivariate analysis B2B Marketing Planning B2B 120