Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. Pricing Free for all users. In comparison, here’s a human-written version. Pricing Start with a 14-day free trial. Pricing Access all features with a 5-day free trial.

Marketing AI 75

Marketing AI AIDA Marketing Analytics Tools Template 75

Martech

DECEMBER 7, 2021

We recommend setting up demos within a relatively short time frame after receiving RFP responses to help make relevant comparisons. Be sure to find out what onboarding and support is included in pricing and what is an add-on. Whether the vendor seems to understand your business and your needs.

Work Management 90

Work Management Enterprise Management Digital Asset Management Marketing Management 90

Porch Group Media

APRIL 15, 2021

This is higher than any other form of online media, including retailer websites, price comparison websites, and multi-brand websites. The most convenient way to research, this success kit contains topic focused blogs, webinars, white papers, case studies and more – all with one download.

Advertisements 72

Advertisements Advertising ROAS Marketing Budget 72

Seismic

JANUARY 19, 2022

Content that converts—which white papers, ebooks, and one-pagers lead to the highest quality leads? Pricing updates? There’s a comparison chart for that. Are there cadences that drive deals to close faster than before? Website interactions—are there specific forms submitted that almost-guarantee a great conversion rate?

Training 52

Training Work Management Practices Marketing Management 52

Seismic

JANUARY 19, 2022

Content that converts—which white papers, ebooks, and one-pagers lead to the highest quality leads? Pricing updates? There’s a comparison chart for that. Are there cadences that drive deals to close faster than before? Website interactions—are there specific forms submitted that almost-guarantee a great conversion rate?

Training 52

Training Work Management Practices Marketing Management 52

The ROI Guy

AUGUST 3, 2018

Move beyond price comparisons, to quantify the total cost of ownership (TCO) savings from competitive offerings? Advantages are shown clearly with buckeye balls to illustrate capabilities, while TCO comparisons and savings are tallied over 3 or 5 years, to quantify the specific savings Commvault can deliver.

Differentiation 45

Differentiation Effectiveness Comparison Response Rate 45

Porch Group Media

JUNE 3, 2021

This is higher than any other form of online media, including retailer websites, price comparison websites, and multi-brand websites. The most convenient way to research, this success kit contains topic focused blogs, webinars, white papers, case studies and more – all with one download. Click here to read.

Multi-Channel 64

Multi-Channel Paid Search Agency Banner Ads Marketing & Strategy 64

SmartBug Media

MAY 12, 2021

Because of the various audiences and buying stages inherent to B2B marketing, websites typically should include large amounts of content in the form of webinars, e-books, white papers, and comparison charts. Easy-to-scan pricing that allows the visitor to research costs prior to engaging with someone.

Examples 64

Examples B2B Mobile Marketing Click Rate 64

ClearVoice

JUNE 22, 2022

For example, if they want to compare products, consider offering them a listicle or comparison post. For example, searchers may be looking for pricing information about your company. Pricing pages. Comparison posts. White papers. Optimizing for search intent is a win-win for you and your target audience.

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Scoring 52

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Sharpspring

MAY 6, 2021

Follow this with e-guides, e-books, white papers, and research reports. Provide product comparison guides and relevant podcasts or videos with expert interviews to keep your brand alive. See whether your customers respond to lower prices or whether the product or service fulfills a need. Convert Customers.

Marketing Automation Services 86

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 86

Sana Commerce

APRIL 13, 2022

A comprehensive platform will support simple and complex promotions, dynamic product catalogs with customer-specific pricing, advanced search capabilities that are customizable and exact inventory levels with reporting functionality that works for your goals and KPIs. White paper. Talk to an e-commerce expert. Talk to an expert.

Ad Building 52

Ad Building B2B Work Management Marketing & Strategy 52

thePoint

SEPTEMBER 10, 2019

Content may be an educational webinar presentation, a trade show booth live presentation or demonstration, a brochure, a white paper, a case study, or even the traditional product sales sheet. Content that engages at this stage is going to be thought-leadership and educational, like white papers and educational webinars.

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

Anyword

APRIL 4, 2019

While last year we saw March prices on par with February’s, this is more in line with our expectation for the end of a quarter; we typically expect an increase in CPCs due to increased demand from advertisers who are spending their remaining budgets to hit their quarterly goals. In March, we saw a 13% increase in CPCs on Facebook.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Marketing Insider Group

AUGUST 3, 2015

pricing, testimonials, case studies, etc.). Content that is most relevant to the buyer at this stage would help him weigh his options such as comparison white papers, expert guides, webinars, videos, etc. Examples would be analyst reports, research reports, eBooks, editorial content, educational content, etc.

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

The ROI Guy

MARCH 9, 2011

Interactive White Papers: Most often with new concepts, white papers are used to educate a prospect as to the opportunities a new concept can address, and provide validation that a solution indeed exists to address the opportunity.

Work Management 40

Work Management Marketing Management Demand Comparison 40

Sana Commerce

APRIL 13, 2022

A comprehensive platform will support simple and complex promotions, dynamic product catalogs with customer-specific pricing, advanced search capabilities that are customizable and exact inventory levels with reporting functionality that works for your goals and KPIs. White paper. Talk to an e-commerce expert. Talk to an expert.

Ad Building 52

Ad Building Work Management B2B Marketing & Strategy 52

Sharpspring

MAY 6, 2021

Follow this with e-guides, e-books, white papers, and research reports. Provide product comparison guides and relevant podcasts or videos with expert interviews to keep your brand alive. See whether your customers respond to lower prices or whether the product or service fulfills a need. Convert Customers.

Marketing Automation Services 53

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 53

QuanticMind

NOVEMBER 9, 2017

Or are they further down the funnel and doing price or feature comparisons as they prepare to make their choice? Generally, you can help that process along with some kind of gated offer, such as a free white paper report or webinar signup, which gets sent to your visitors after they fill out a lead capture form.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Sana Commerce

DECEMBER 13, 2021

Get a full comparison breakdown of different e-commerce solutions for your business. Benefit from dynamic pricing, volume- and tier-discounts, and automatically calculated sales tax and added fees. White paper. See e-commerce solutions side-by-side. Learn more. Personalize with high-quality photos. Download for free.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Sana Commerce

DECEMBER 13, 2021

Get a full comparison breakdown of different e-commerce solutions for your business. Benefit from dynamic pricing, volume- and tier-discounts, and automatically calculated sales tax and added fees. White paper. See e-commerce solutions side-by-side. Learn more. Personalize with high-quality photos. Download for free.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Sharpspring

MAY 6, 2021

Follow this with e-guides, e-books, white papers, and research reports. Provide product comparison guides and relevant podcasts or videos with expert interviews to keep your brand alive. See whether your customers respond to lower prices or whether the product or service fulfills a need. Convert Customers.

Marketing Automation Services 52

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 52

BOP Design

JANUARY 29, 2018

It requires extensive research and comparisons. For example, case studies may be critical to providing to build credibility and earn a pitch call with a prospect, while a white paper may be essential for getting the C-suite to consider changing from an existing product or service to a new product or service.

Work Management 49

Work Management Marketing Management Marketing Agencies 2 B2B Marketing 49

The ROI Guy

MARCH 20, 2013

Recommended Sales Tools Interactive White Papers and Benefits Estimators – evolving from traditional white papers to deliver a more personalized door-opener or leave-behind that includes personalized quantification as to the “cost of do nothing”, value of change, and more targeted value messaging and case studies.

ROI 40

ROI Process Peer-to-peer Best Practices 40

SnapApp

JULY 11, 2017

Competitor price-lists are readily available on vendor websites. Or if prices aren’t listed, a quick question on Quora or a Google search would produce that information for the prospective buyer. . This is the comparison step. Data sheets, pricing sheets, benchmark reports, testimonials, and case studies will go far, here. .

Buy 70

Buy Process B2B Peer-to-peer 70

Webbiquity

FEBRUARY 16, 2016

60% of buyers who feel a “high brand connection” are more likely to purchase, even at a higher price, from those brands versus competitors. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Social media benefits are unclear. MediaPost ). MediaPost ). Iconsive ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Industrial Marketing Today

MAY 26, 2010

I downloaded a white paper called “Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process” from GlobalSpec that has done a very good job of explaining the four stages of the industrial buy cycle and how to match your marketing content to each stage.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Digital Marketing World Forum

OCTOBER 4, 2019

Building A Connection Thanks to the smart phone, we can all do effective price comparisons without even getting out of bed. You might find gated white papers a joy to read, they might even be super convenient to attribute internal lead success, but do they make sense to your customers? Test your assumptions.

Brand Identity 40

Brand Identity Branding B2B Thought Leadership B2B 40

Kapost

JANUARY 25, 2017

Analytics can help predict some preferences, but it’s important to create diverse marketing content like blog posts, white papers, podcasts, webinars etc. Simple comparisons to everyday human experiences work really well, in addition to calling on nostalgia or common human truths. How would they talk?

Barriers 48

Barriers Top of Funnel Tips Buyer Personas 48

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. But up-front purchase price isn’t everything.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

TrustRadius Marketing

NOVEMBER 14, 2019

For example, for many B2B companies, webinars are a key tactic for qualifying leads, White papers and customer case studies lead to new customers. Major factors to consider in purchasing marketing automation software include price, integration, usability, enterprise vs. simple SaaS, channel focus, documentation, and support.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Industrial Marketing Today

JULY 23, 2010

Unless your website shows up in the initial phases, you are probably not going to be considered in the next step, which is the comparison stage. Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

MARCH 4, 2016

Comparison infographics place two concepts side by side and explain the differences (think entrepreneurs vs. employees or capitalism vs. communism). Go through your old blog posts , presentations, and white papers. Instructional infographics are useful for breaking down the steps involved in completing a task.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

ClearVoice

FEBRUARY 15, 2023

Larger teams have prices quoted for their unique needs. Whether you want an infographic, blog post, or white paper, ClearVoice takes a personalized approach and offers a full lifecycle experience for content. There’s no one-size-fits-all price or subscription plan. Writer.com starts at $18 per month for small teams.

Comparison 52

Comparison Marketing AI Paid Search Agency Guidelines 52

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40