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What’s the Best Social Media Monitoring Tool? It Depends


For those short on time and seeking a shorter list of tools to evaluate, below are nine tools at various price levels that may or may not be the best but are certainly among the most popular and capable social media monitoring tools currently available. Results can be exported to Excel for further sorting and analysis. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Several pricing options are available, most under $500 per month. No more. Social Mention.

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Overcoming Sales Objections With Content Marketing

Sales Intelligence View

Some of the most common sales objections include hesitance over price, misunderstanding of benefits in comparison to competitors, and constant deadline delays. traditional marketing department will arm sales reps with polished competitive comparison tear sheets and irresistible price promotions. But today’s marketers are talking about content marketing. What is it?

Tips for Testing and Measuring Marketing Campaigns to Improve Results


These comparisons will then enable you to find out which variant performs best. Test the Pricing of Your Goods or Services. If you want to amplify your marketing results it is also beneficial to test the pricing of your goods or services. For example, Twitter, with its limited character space, is the perfect place to test out email subject lines for your newsletters.

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The Single Most Important Element for Increasing B2B Lead Gen and Sales


In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why convenience stores can thrive within blocks of the nearest supermarket, despite their much higher prices. Compared to the typical B2B purchase—there is no comparison. High initial price point. This post originally appeared on MarketingProfs.

The 26 Best All-in-One SEO Tool Suites


Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Pricing:  four levels from free to $65 per month. Pricing:  $97 to $297 per month. Pricing:  free or $187 per year. Pricing:  $499 or $1,199 (one-time). Pricing:  $95 per month.

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33 Thought-Provoking B2B Social Media and Marketing Stats


60% of buyers who feel a “high brand connection” are more likely to purchase, even at a higher price, from those brands versus competitors. 68% of best-in-class companies use lead scoring (a marketing automation feature), in comparison with 28% of laggard firms. 71% said Twitter, while 54% each mentioned Facebook and YouTube. 74% use LinkedIn, and 42% use Twitter.

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A guide to free and easy influencer research tools

grow - Practical Marketing Solutions

asked the administrator what constituted an “influencer” by their definition and the woman told me “number of Twitter followers.” You know, steam out the ears, eyes popping out on springs … that sort of thing. I was embarassed for this Fortune 500 company that equates Twitter followers with influence. That is so 2011. Today we need more than that right?

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The Purchasing Path: A Step By Step Guide to B2B Lead Nurturing


Give potential buyers the competitor comparison they’re looking for upfront, so they don’t have to return to your site again and again to figure out how you stand up to others in your industry. B2B International estimates that as many as half of all companies in many B2B sectors are prioritizing price more than necessary. Build Credibility as an Industry Expert.

The New Science of Professional Services Marketing

Hinge Marketing

William Poundstone, in his book Priceless: The Myth of Fair Value (and How to Take Advantage of It) , explores the science of pricing in detail. He demonstrates that the price people are willing to pay for a product or service is largely determined by its context — price “anchors” around the product or service provide a critical point of comparison.

How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth


Telling stories through data is very powerful whether it is rank order lists or comparisons or trends. Pricing is difficult. Pricing is complex. You need to test pricing. ” For us a right hook was when Twitter suddenly turned off their share count API. I have always admired the transparency of companies like Buffer and Moz. That said, influencers matter.

10 Ways to Use Charts to Tell Better Stories


The example below shows how much Twitter’s active users have grown on both mobile and desktop over the last four years alone. Take this graph that highlights a big change in the price of Super Bowl ads. This gives readers a vivid picture of just how much higher the price of a Super Bowl ad is now compared to 14 years ago. Make connections and comparisons. Via Vox.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

Kapost and Skyword are higher priced (but also more comprehensive) solutions but should be evaluated based on the depth of content marketing required (and certainly not only as a mechanism for sharing ideas). Twitter Lists / Saved Hashtag Searches. Engagement metrics such as time on page, bounce rates, exit rates, etc, in comparison to other website and web page assets.

7 Critical Tools of the Trade for B2B SEO Competitive Analysis

KoMarketing Associates

The commercial version provides more in-depth analysis, such as sorting by the level of importance of each link and site linking, anchor text details, and comparison reports. The commercial version provides more in-depth details on competitive sites and there are multiple pricing options. Majestic is almost solely focused on link analysis and pricing options are reflective of that.

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31+ of the Coolest Social Media, Search and Web Tools of 2010


Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Don’t want to follow Twitterers who aren’t following you? free tool for finding the relative influence of any Twitter user. free service for setting up, promoting and hosting Twitter chats.

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6 Marketing Lessons I Learned from Lean Software Geeks

It's All About Revenue

Then a Japanese competitor started beating them with far lower prices. Create a Simple Price Explanation. Price can make or break a deal. So framing the discussion around price can be one of marketing’s most vital tasks. Maurya’s team knew they needed a simple explanation for price. They anchored their price against the costs of solutions they knew their customers were already using. They didn’t use an apples to apples comparison, but framed the conversation in a way that truly demonstrated the value. 6. Marketers rub elbows with CTOs. It worked.

The 11 Best Photo & Video Editing Apps for Mobile (And Why They're So Great)


Facebook keeps changing its News Feed to display bigger images and videos, Twitter pulls pictures and videos right into its timeline (and even autoplays them ), and Instagram continues to expand their advertising capabilities , albeit slowly. With the highest price tag on the list, you have to wonder what makes Camera+ so special. Social networks are catching up, too. My favorite tip?

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Top Internet strategy, marketing and technology links for the week of March 30, 2013


News & Notes

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015


How effective is social media in comparison to other digital marketing channels? Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Twitter Statistics. VentureBeat ). 3. HubSpot ).

What the Top 4 Social Networks Can Do For Your Social Commerce Revenue


Twitter. Who: Retailers use Twitter differently based on who uses the platform. For the most part, Twitter users fall into two camps: professionals or youth. For professionals, Twitter is a great platform for a quick Q&A, reaching out to a company, getting answers on sizing, etc. When: Twitter use varies and how often and when you post will depend on your strategy.

Web Presence Optimization Software Review: gShift Labs


The only limit is on keywords tracked, which is the basis of gShift’s pricing (see “Limitations and Concerns” below). It provides daily rank checking (but charges weekly—see “Pricing” below), with comparison to the prior day’s, week’s or month’s rank highlighted in green (improvement), yellow (no change) or red (decline). Pricing.

The Anatomy of Shareable Facebook Video

Content Standard

You have an audience that’s willing to engage from time to time on Twitter. This comes at a steeper price, however, as design tools are limited in comparison to those provided by professional-grade services like Adobe Creative Cloud, and means your content runs the risk of looking similar to other material produced using the same player. Growing Wave. Silence Is Golden.

The Top 10 Free Content Analytics Tools


The report will also include which platforms people used to share the link so you know if most of your traffic is coming from Twitter, LinkedIn, and so on. You won’t be required to pay for Clicky’s service if you have one website that receives fewer than 3,000 pageviews a day, but after that pricing can range from $9.99 to $79.99 per month. Let’s take a look. 1.

See What Content Marketing Success Truly Looks Like

Junta 42

The magazine has over 24,0000 followers on Twitter and 162,000 on Pinterest. In our highly competitive digital landscape, finding an area of untapped content potential is an increasingly difficult task; but it is possible, if you consider a few different comparison points. The film also saw a reach on Twitter of 14.6 Agency of the Year (fewer than 100 employees). nsfavourites.

How to Engage Hyperactive Tech Buyers: Insights from TechTarget

Savvy B2B Marketing

These researchers are looking for the best solution from the best vendor for the best price with the best fit for their company. Generally, if the product is highly commoditized and at a low price point, the time frame for research and purchase is short. Many companies are averse to publishing competitive comparisons. The big players aren’t afraid to put out comparisons.

How Can Content Marketing Generate Leads?


Product Comparisons. In addition to custom content and teasers naturally placed on these channels, you can also capitalize on paid advertisements and boosted posts, like these examples on Twitter and LinkedIn. Content marketing is in essence, the creation of content to promote your brand. How Does Content Marketing Work? Some specific examples of these items might include: .

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

They offer sentiment analysis, trend comparisons, geographic analysis, theme detection, authority measurement, demographic and, a classification engine similar to Radian6 or Sysomos and the same basic price point of about $500 a month. Their data includes the full twitter fire hose (first provider to get the fire hose). looked at dozens of dashboards, and reams of reports.

The Resurgence of Email Marketing

Marketing Action

It has long been described as a “soft science,” with difficult-to-measure elements including presence and exposure: a full 45% of brands say that measuring ROI for Twitter campaigns is their number-one challenge with Twitter marketing. However, email marketing has seen a recent surge in use and popularity, despite a lack of innovation in the field. Email has gone mobile.

3 Advanced Tactics for Better Buyer Personas


Do they keep up to date on current events with TV, newspapers, or Twitter? Whether it’s search terms at the top of the funnel or price comparisons at the bottom, different buyer personas will ask different questions and have different requirements at each stage. As marketers, we’re always working to build deeper relationships with our audience. What blogs do they read?

Robert Scoble on Global Impact of Social Media and Effective Use of Twitter

Marketing Edge

The downsides of such access are the horror stories of price comparisons and margin evaporation. Scoble and I had a great conversation with a few laughs and insights into how he avoids information overload with technologies including Twitter and Friend Feed. Time 24:19. This podcast you’ll get the big picture of social media with Robert Scoble ,the co-author of Naked Conversations along with Shel Israel and managing director of Fast Company TV. It's a world where distance and time matter little, and sincerity and participation matter a lot.

How to Design Content Remarketing Campaigns That Actually Work


For example, you could create an audience for people who visited your blog, or for people who visited specific pages on your website, like your pricing page. For example, your data might show that visitors to your pricing or product page are more valuable than your blog visitors. How do you reduce click prices? This probably means they’re doing some comparison shopping.

Is Amazon Destined to Save Main Street? - Dynamic Content Possibilities


Amazon dealt a hard blow to local retailers when they released the Price Check App just before the 2011 holiday shopping season. While Amazon Local’s Twitter feed still only has seven thousand followers, compared to seven hundred thousand for Amazon itself, that is a good indicator of early interest. Amazon has dropped its staunch defiance to collecting tax on sales made in many U.S.

57 Notable and Unique Content Marketing Ideas


Pricing Guides. If you’re in a price-sensitive industry and offer better rates than your competitors, why not cut down your prospects’ research by creating a quick chart that shows how you stack up against the others? Product Comparison Guides. Every second, at least 5 Vine videos are shared on Twitter. Twitter Chats. Let that statistic just sink in for a minute.

Effective Calls to Action Require More Science Than Art

Hinge Marketing

Take a look at Twitter’s “Sign up for Twitter” CTA: An effective CTA helps the user answer the question, “What do I do next?” So it should come as no surprise that the science of human behavior determines successful call-to-action design. The presence of the print-only deal didn’t actually change the price point or value proposition of the other two subscriptions. Be specific.

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors


Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. Pricings, Discounts, and Annual Specials: Is this intelligence listed on their website? 2. Website Comparisons. The small business landscape is arguably tougher than ever before. Raven.


Effective Calls to Action Require More Science Than Art

Hinge Marketing

Take a look at Twitter’s “Sign up for Twitter” CTA: An effective CTA helps the user answer the question, “What do I do next?” So it should come as no surprise that the science of human behavior determines successful call-to-action design. The presence of the print-only deal didn’t actually change the price point or value proposition of the other two subscriptions. Be specific.

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How To Overcome The 4 Main Challenges In B2B Content Marketing

B2B Marketing Insider

Visible pricing and a clear comparison of features is cited most often as the biggest B2B content gaps. Follow Michael on Twitter , LinkedIn , Facebook  or Subscribe to his B2B Marketing Insider Blog. This post originally appeared on the Savvy B2B Marketing Blog … Why is content marketing so important? How hard can that be, right? Turns out, it is pretty darn hard.

Finally, A Marketing Book That Helps

B2B Marketing Unplugged

The Drag Race is your basic American Graffiti scene but with companies squaring off over qualitative comparisons such as features, price or other directly comparable attributes. Follow me on Twitter @bizmkter. Interesting things happen when we tidy up. So naturally I stopped cleaning and sat down to read the Playbook. The deal is this: there are five ways to attack a market.

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What’s Your ROI?


This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. You can follow Michael on Twitter: @BrennerMichael. Not having transparent pricing or clear comparison tools is often the issue here. Michael Brenner is a Sr. Director of Marketing for SAP. He is the author of B2B Marketing Insider and co-founder of What is your return on marketing? This question can come from sales, company leadership or even be debated within marketing. You will make bets.

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3 Steps to Blow Your Visitor’s Mind with Content Marketing

Marketing Action

Or an intent to comparison shop? Instead of telling you boring details like hours and prices, they appeal to emotions, and get great results: If you want to really connect with your visitors and truly blow their minds, you can’t just follow conventional best practices and hope for the average. You can follow Larry on  Twitter  and  Google+. And there’s a lot of noise!

The 6 Major Buying Influencers

Sales Intelligence View

Basically everything has changed since 2006; Twitter was founded in 2006 – think about how much Twitter alone has changed the sales game. If your competitor offers the same solution as you for half the price, that alternative may become more attractive. They evaluate their results in comparison to their expectations. Problem recognition. What does that look like today?