Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Infusionsoft and Genius.com also rank very highly, but they serve broader markets (small business and salespeople, respectively) so a direct comparison with pure-play demand generation vendors may not be appropriate.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

OCTOBER 29, 2015

For example, a complex condition such as “sum exceeds threshold” would have form with blanks where the user specifies the variable to sum, variable to group by, the comparison operator, threshold value, and time period. Pricing of Openprise is based on data volume processed, not number of records.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

JANUARY 5, 2016

When it comes to depth, TrustRadius and DiscoverCloud stand out, although I was also impressed by the feature details and actual pricing information in G2Crowd. Looking beyond selection tools: most sites supplement the reviews with industry reports, buyer guides, comparison grids, and similar information to help users make choices.

Marketing Automation Services 120

Marketing Automation Services Software Lead Ranking Paid Search Agency 120

Customer Experience Matrix

DECEMBER 5, 2011

After much thought, I came up with four cost categories: direct system costs : the actual price paid for the marketing automation software itself. Recognizing the difference made it easy to prepare a true apples-to-apples comparison, but we could have easily missed it until later the process if we had not used a formal framework.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Cost 120

Customer Experience Matrix

AUGUST 12, 2010

The company provides a handy comparison table which shows that Demand Generation includes social media and Web tracking, triggered actions, Web forms and progressive profiling, but not drip campaigns, automated lead nurturing, lead scoring and landing pages.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

NOVEMBER 29, 2007

This is less sophisticated than the best commercial products, but field comparisons are probably adequate for most situations. The price for a full implementation would be higher since it would involve additional consulting to set up data extracts, standardization, enhancement and other processes, but cost should still be very reasonable.

Cost 120

Cost Ideal Customer Profiles SMS Consulting 120

Customer Experience Matrix

APRIL 6, 2007

The networks’ justification is that many ads are now sold as part of larger packages, rather than simply on price. Even an amateur cynic would suspect the networks’ real concern is that an auction would result in lower prices. This doesn’t mean auctions are useless.

Advertisements 120

Advertisements Advertising Cable Ad Building 120

Customer Experience Matrix

FEBRUARY 7, 2007

But even they need to look at the numbers in comparison with something. The two major bases for comparison are time periods and customer segments. This means that comparisons by time period and customer segment must be joined by a third dimension: comparisons against forecasted values. Is an average life of 2.5

Analysis 120

Analysis Comparison Acquisitions Segmentation 120

Customer Experience Matrix

AUGUST 18, 2016

You, Dear Reader and Potential Buyer at the Bargain Price of $495 Which You Can Order Here , will be the final judge of that. Information is organized into a rigorous framework to ensure accurate, apples-to-apples comparisons. Format: PDF File Price: $495 Order From: www.raabguide.com/abmguide.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Customer Experience Matrix

MARCH 5, 2009

Although the focus of these last three posts has been on usability scoring, you may remember that the goal described in the blog post that started all this was to develop a summary comparison of demand generation vendors that marketers could match against their needs. What remains are scores for functionality, pricing and vendor background.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

JULY 3, 2007

In fact, having those sorts of measures is the only way the low-level system can get beyond comparing programs only against other similar programs, to allow comparisons across different program types.

Planning 120

Planning Marketing Budget Creation Correlation Work Management 120

Customer Experience Matrix

FEBRUARY 6, 2007

These are usually applied as targets for marketing campaigns, although they can also help in setting purchase prices when acquiring a company. Probably the most common conventional application is setting allowable acquisition costs.

Allocation 120

Allocation Acquisitions Cable Cost 120

Customer Experience Matrix

DECEMBER 6, 2007

It gives users advanced functions for time-series analysis, which actually allows many types of comparisons between rows in the data set. The company does not publish its pricing but the figures it mentioned seemed competitive. Tenbase’s own query language is considerably more powerful than SQL.

Work Management 120

Work Management Aggregators Ad Exchange Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 12, 2007

The first point, which may seem a bit pedantic, is that I’ve been somewhat sloppy when describing the comparison of current values against forecasts. Some changes might also reflect discernable causes, such as a price increase, whose future impact can be estimated directly. So let’s backtrack a bit.

Lead Ranking 120

Lead Ranking Lead Scoring Analysis Trends 120

Customer Experience Matrix

FEBRUARY 28, 2007

Value per active customer gives some indication of what you might spend to retain these customers, although of course a proper comparison would be to look ahead over the same time horizon as your original Lifetime Value calculations. I couldn’t do this for most groups in my sample system because I didn’t forecast beyond 2006.

Cross-Selling 120

Cross-Selling Forecasting Classified Ads Acquisitions 120

Customer Experience Matrix

JULY 17, 2008

The first is new pricing. The second bit of news was an enhancement that allows comparisons of different selections within the same report. If these could be treated as dimensions, it was not a problem: a few clicks could add a ‘year’ dimension to the report I just described, and year-to-year comparisons would appear automatically.

Cost 120

Cost Comparison Pricing Price 120

Customer Experience Matrix

JUNE 9, 2011

Another is cost: you’re looking at the price of a 50 foot yacht (about a quarter million dollars if you haven’t bought one lately), plus a sister ship or two for implementation. Pricing for agent-based applications (call centers, field sales, etc.) Pricing for agent-based applications (call centers, field sales, etc.)

Work Management 120

Work Management Marketing Management Cost Software 120

Customer Experience Matrix

NOVEMBER 1, 2013

Their function lists closely resemble the older marketing automation products, but they differ in other ways including primary integration with CRM systems other than Salesforce, lower pricing, focus on ease of use at the expense of advanced features, more native social media integration, and, presumably, more modern technology under the hood.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

APRIL 16, 2009

The flows support different kinds of joins and Excel-style formulas, including if statements and comparisons to adjacent rows. Everything about Lyza, from its cartoonish logo to its desktop-only deployment to the online store selling at a sub-$1,000 price point, led me to expect the same. This brings us back to pricing.

Enterprise Management 120

Enterprise Management Work Management Analysis API 120

Customer Experience Matrix

OCTOBER 1, 2008

to order in the next few days, contact me via email at draab@raabassociates.com More details to follow.

Vtrenz 120

Vtrenz Manticore Marketing Automation Services Market2Lead 120

Customer Experience Matrix

AUGUST 4, 2008

This is no reflection on the product, which seems to be well designed, is very reasonably priced, and has a particularly interesting integration with the Jigsaw online business directory to enhance lead information. In fact, this was so interesting that I didn’t look very closely at the ActiveConversion system.

Demand Generation 120

Demand Generation ActiveConversion Marketing Automation Services Demand 120

Customer Experience Matrix

SEPTEMBER 16, 2007

That’s a little vague: the example that Tableau uses is analyzing the price of a condominium, and adding variables like square footage, number of rooms, number of baths, location, etc. to see if they explain differences in the sales price.) slices in a pie chart), or looking up colors in a key.

Software 120

Software Display Comparison Pricing 120

Customer Experience Matrix

JULY 29, 2009

Small business people just don’t have the time or expertise for elaborate vendor comparisons. It also allows purely project-based pricing, derived from the numbers and types of contacts. In the short term, this means that plenty of small business-oriented marketing automation vendors will prosper in isolation.

Small Business Marketing 120

Small Business Marketing Marketing Management Marketing Automation Services Multi-Channel 120

Customer Experience Matrix

FEBRUARY 13, 2007

For the record, they are: LTV itself, LTV components, comparisons of components, forecasts based on components, and, somewhat tangentially, simulation models.) This places some limits on the sophistication of the calculations themselves, but that’s a small price to pay for the flexibility of on-demand results.

Forecasting 120

Forecasting Aggregators Comparison Segmentation 120

Customer Experience Matrix

MAY 22, 2008

Information such as comparisons with competitors may be popular but could lead them to delay their decision or even end up purchasing something else. But trigger events can also be as basic as an abandoned shopping cart or search for information on pricing.

Work Management 120

Work Management Lead Ranking Marketing Management Trigger Marketing 120