ANNUITAS
MARCH 22, 2011
Not having transparent pricing or clear comparison tools is often the issue here. I personally do not believe in marketing “acceleration” but I do believe we can remove the self-inflicted friction we impose on our deals.
ANNUITAS
JANUARY 31, 2024
Yet this short-term mindset has an ultimate price, with both strategic and quantitative implications. By comparison, strategy for each quarterly campaign is much less rigorous and likely leaves fundamental gaps for the go-to-market organization around their understanding of customer journey and segmentation.
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