Engaging Earlier and Higher with Financial Peer Comparisons
The ROI Guy
JANUARY 25, 2017
Your reps need to leave the feature / price pitch at home. And CXO buyers rely heavily on peers – both in collaboration and in comparison. If you want to engage earlier and higher, our brand-new Peer Comparison Tool could be the data-driven Tool you need to reshape your executive conversations and engagement effectiveness, today. Does the early bird really get the worm?
11 Pricing Page Examples To Inspire Your Own Design
DECEMBER 2, 2015
Whether you're in the market for software or a new coffee pot, searching for price is a natural part of any customer's buying decision. The means that the majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page. If your pricing page isn't well designed and user-friendly, you're going to lose people.
7 Pricing Mistakes That Can Seriously Stifle Sales
JANUARY 29, 2013
When it comes to evaluating price, most of us don't have a clue what we're doing. According to Priceless author William Poundstone , much of our strategy boils down to "just winging it," and that's not an effective way to do business: “People tend to be clueless about prices. How can you stay ahead of the curve and price your offerings the smart way? There's only one problem.
Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors
Customer Experience Matrix
AUGUST 18, 2016
You, Dear Reader and Potential Buyer at the Bargain Price of $495 Which You Can Order Here , will be the final judge of that. Information is organized into a rigorous framework to ensure accurate, apples-to-apples comparisons. Format: PDF File Price: $495 Order From: www.raabguide.com/abmguide. It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape. Hopefully the result is worth the effort. Awesome!
B2B Buyers: It’s all about the Benjamins
The ROI Guy
SEPTEMBER 19, 2011
Over 2/3rds of B2B buyers indicate that immediate purchase price dominates their buying decisions 60% or more of the time. The research revealed that price dominated in 64% of purchases, delivering great news for price leaders - those focusing on initial pricing advantages versus higher priced / often more feature-rich solutions.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
For those short on time and seeking a shorter list of tools to evaluate, below are nine tools at various price levels that may or may not be the best but are certainly among the most popular and capable social media monitoring tools currently available. Several pricing options are available, most under $500 per month. As with UberVU, several pricing / service levels are available under $500 per month. Until fairly recently, keeping track of your organization’s online presence was relatively easy. simple tool like Google Alerts would pick up most stray citations.
Overcoming Sales Objections With Content Marketing
Sales Intelligence View
MARCH 26, 2013
Some of the most common sales objections include hesitance over price, misunderstanding of benefits in comparison to competitors, and constant deadline delays. traditional marketing department will arm sales reps with polished competitive comparison tear sheets and irresistible price promotions. But today’s marketers are talking about content marketing. What is it?
Hosted Email Service Price Comparison: Part 1
APRIL 21, 2008
And also similar to web hosting providers, there are few significant functional differences to separate one from another, so the choice largely comes down to personal preference, andâ€”as with all commoditiesâ€”price. This chart compares current pricing levels for eight popular hosted marketing email platforms (click to enlarge): So, which platform offers the best deal? That depends.
Hosted Email Service Price Comparison: Part 2
MAY 5, 2008
Again, price is only one of several factors to consider when selecting a hosted marketing email platform. Here are three other key criteria. 1) Deliverability: A couple of people pointed out that some of the lower-priced platforms use shared IP addresses; if anything remotely spammy makes it way through, system administrators simply block these in total.
The 26 Best All-in-One SEO Tool Suites
JANUARY 19, 2017
Pricing: four levels from free to $65 per month. Pricing: $97 to $297 per month. Pricing: free or $187 per year. Pricing: $499 or $1,199 (one-time). Majestic’s SEO tools provide extensive backlink analysis, competitive comparisons, site audits, keyword research, and reporting. Pricing: four levels from $50 to $400 per month. 10) Raven SEO Tools.
Pardot Offers Refined Demand Generation at a Small Business Price
Customer Experience Matrix
DECEMBER 3, 2008
One other factor clearly distinguishes SMB from Enterprise systems, and that’s pricing. Pardot’s lowest-price system, $500 per month, may be too constrained for most companies (no CRM integration, maximum of five landing pages, etc.), But its $750 per month offering should be practical for many SMBs and a $1,250 per month option allows still higher volumes. Pricing details are published on their Web site – which is itself typical of SMB products.) This pricing is low even among SMB demand generation systems. So I was quite curious to see what they had to offer.
The 29 Best Web Analytics Tools
JANUARY 31, 2017
Pricing: free. Pricing: free, plus four levels from $39 to $299 per month, with enterprise pricing by quote. Pricing: plans start at $10 per month. Pricing: free or four levels from $10 to $38 per month. Pricing: free, $5 or $20 per month. Pricing: free. Pricing: free. Pricing: free. Pricing: free. Pricing: free.
Tips for Testing and Measuring Marketing Campaigns to Improve Results
JANUARY 10, 2017
These comparisons will then enable you to find out which variant performs best. Test the Pricing of Your Goods or Services. If you want to amplify your marketing results it is also beneficial to test the pricing of your goods or services. Read on for some ways you can go about testing and measuring your marketing spend in 2017. Split Test Your Content Marketing.
Do the ROI / TCO Calculators / Sales Tools support product configuration and pricing?
The ROI Guy
SEPTEMBER 14, 2011
Yes, most ROI / TCO Tools include the configuration and pricing of solutions. This is needed to calculate TCO comparisons, where you need to know the configuration and cost of the solution, as well as for ROI calculations, where you need to know the configuration and pricing in order to tally the investment part of the ROI equation (net benefits / investment).
The Single Most Important Element for Increasing B2B Lead Gen and Sales
OCTOBER 4, 2016
In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why convenience stores can thrive within blocks of the nearest supermarket, despite their much higher prices. Compared to the typical B2B purchase—there is no comparison. High initial price point. This post originally appeared on MarketingProfs.
Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing
JANUARY 27, 2015
They compete with endless aisles and endless comparisons of products and prices online. Endless Aisle, in Store: Retailers can leverage concepts like in store kiosks, automatic price matching and distributed warehousing to combine the variety and value of online product marketing with the tactile advantages and immediacy of the in store experience. Leo shares examples. Over 1.1
20 Secret Santa Gift Ideas Your Coworkers Will Love
DECEMBER 9, 2015
You spend all day with your coworkers, but come time for your annual gift exchange, you're stuck trying to figure out exactly what Suzie will want that's also in your price range. Price: $9.99. Price: $8.00. Price: $4.99. Price: $9.00. Price: $7.00. Price: $19.95. Price: $14.99–$19.99 (+$3.99 for travel lid). Price: $14.99. Price: $20.
B2B Marketing Automation Vendor Comparisons: New Report Next Week and The Coolest Sample Yet
Customer Experience Matrix
JANUARY 20, 2011
I'll make a formal announcement next week about price and availability of the new report. I suspect you may be getting tired of reading about the features in my new report comparing B2B marketing automation vendors, and want some actual information. Soon, I promise: the final data is all ready and only some light editing stands between you and a completed report. If that's not fun, what is?
10 Time-Saving Tools for Managing Your Social Media Following
NOVEMBER 5, 2015
All the tools vary in price and network specificity, so you're sure to find something that meets your team's unique needs. Price: Free. Compare the performance of two accounts using the Comparison tool. 2) Commun.it. Price: Starts at $9.99/month. Price: Free for personal use, $99/month for Pro. Price: Starts at $500/month. Price: $7.49/month.
How are the Alinean ROI / TCO Calculator / Sales Tools updated, for changes such as pricing, research updates, etc?
The ROI Guy
SEPTEMBER 14, 2011
It is very easy for us to continue to evolve and maintain the content, configurations and pricing, value propositions and calculations, default metrics and more within the ROI / TCO Calculators / Sales Tools. No software application development / programming is needed to edit / evolve the survey questions, benchmark comparisons, recommendations or report content.
Rating the Crowd-Sourced Marketing Software Review Sites
Customer Experience Matrix
JANUARY 5, 2016
When it comes to depth, TrustRadius and DiscoverCloud stand out, although I was also impressed by the feature details and actual pricing information in G2Crowd. Looking beyond selection tools: most sites supplement the reviews with industry reports, buyer guides, comparison grids, and similar information to help users make choices. This left seven sites worth a closer look.
The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage
FEBRUARY 2, 2017
Compete campaigns are popular search marketing campaigns (typically) where brands target a competitor’s name as the keyword to promote a landing page that shows a comparison between their product and a competitor’s product. Need ideas on how to generate high quality demand and turn prospects into customers? You’ve come to the right place. The list is broken down by stage of the funnel.
Thesis vs Genesis – Comparing Premium WordPress Themes
SEPTEMBER 6, 2011
Over the last few months, I’ve been asked what I thought of both themes, and now that I’ve had a bit of experience with both, I thought I’d share the head-to-head comparison of both frameworks. Jump to: Pricing | Framework Design | Thesis Skins | Genesis Child Themes | Installation | Admin Options | SEO | Theme Customization | Who Uses These Themes | Summary. Enjoy!
The Most Important Force for Increasing Leads and Sales
MAY 13, 2014
In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why a convenience store can thrive within blocks of a nearby supermarket, despite charging much higher prices. Compared to the typical b2b purchase—there is no comparison. High initial price point. Photo Credit: LGEPR via Compfight cc. Mixed messages.
Is Content The Solution for Your Shrinking Sales Pipeline?
JULY 20, 2016
In the pre-Internet universe, salespeople held all the information prospects needed to make purchase decisions, from pricing to detailed product information. They expect to find what they need to know online, and they usually succeed in finding it—including product and company reviews, comparison tests, competitive pricing, alternative options, and much more. Repeat steps 1-4.
Raab Report: Act-On, Eloqua, Pardot, and Marketo Vie to Lead in Mid-Size B2B Marketing Automation Segment
Customer Experience Matrix
AUGUST 23, 2012
Although small businesses generally buy lower-priced systems, they have largely the same requirements as mid-size companies. Act-On’s position on top of the product fit range is a bit misleading: when you look at the components of that score (see below; this comparison chart is another VEST feature), the vendors are all very close. Today I’ll present the third and (mercifully?)
How NOT to select – and work with – a website design agency
EMagine B2B Blog
SEPTEMBER 30, 2010
Start with the fact that it’s never an “apples to apples” comparison …maybe not even apples to oranges. Agencies vary widely in price, methodology, core competencies, creative capability, pricing models, technologies supported, and a host of other factors. No question about it, finding the right web design agency is tough …very tough. But in trying [.].
Long-Term Leads Demand Attention Now
AUGUST 9, 2016
They’re looking to you for what is frequently called column fodder, or price comparison after-the-fact, to justify the purchase of a competitive offering. If on the other hand, all 80 are worked appropriately, and sales closes 20% of the total at an average selling price of $250,000, revenue is doubled. Near-Term Opportunities are Important, But So is Keeping the Pipeline Full. Your sales team likes nothing better than getting leads with a high probability of closing soon. So much so that many reps often ignore every lead they don’t consider hot.
How To Influence The Buyer’s Choices
JUNE 25, 2013
Your customer will weigh up the alternatives and select the the best price-value mix, right? Buyer Psychology Anchoring Buying Decisions Choice Theory Decision Variables Framing The Decision Nudge Sales Proposal Social Comparison Well, perhaps not always. Research suggests that there is less rational-analytical dimension to the choice-making process.
Measuring Marketing Effectiveness: 5 Metrics You Need to Track
MARCH 15, 2016
Are those leads worth the price tag? For example, you might use these metrics to determine effectiveness in comparison to your own results from previous quarters, years, etc. or you might use them to determine effectiveness in comparison to industry benchmarks. Today, there’s no excuse for flying blind — everything your marketing team does should be intelligent.
Facebook vs. Google: Choosing Between Digital Advertising Giants
SEPTEMBER 26, 2016
There are a lot of angles you can make this comparison from, but we’re going to take it from the cost effectiveness angle. Whether this increased price is worth it depends on details such as your goals, your industry, and your audience. Ultimately, though, Facebook’s real advantage is its price point. Facebook and Google. Getting the Most Bang for Your Buck Facebook vs. Google.
For Sale, Not On Sale - The True Cost of Discounting and What to Do About It
The ROI Guy
JUNE 29, 2015
There are several reasons why prospects are demanding higher discounts and making it harder for you to achieve your goals: Buyers are more empowered, with on-line / social resources readily available to research your competition and obtain competitive pricing. lack of substantial differences in your solutions and sales / marketing approach are leading you and your competitors to make price the key differentiator. Your proposed investment likely pales in comparison to the cost of not solving the problem, so the key is quantifying this delta. So how bad has it become?
An SEO’s Guide to Bottom-of-Funnel Keywords
OCTOBER 21, 2016
Comparisons, cost, and pricing terms. For bottom-of-funnel, what I recommend for my clients are demos/free trials, customer stories, comparison/spec sheets, webinars, events, and even mini-classes or workshops. Evaluation and comparison sheets. Q&A web conference. Keyword research is an important part of search engine optimization (SEO). Top of Funnel: Awareness.
Peaches, Netflix, and Sales Intelligence – Try Before You Buy
AUGUST 15, 2016
Salespeople can win on sheer tenacity, charm, price, previous relationship, etc. Trial vs. Comparison. P.S. To Reed Hastings, while the masses may revolt against me, you should know that a $1 price increase for Netflix is minimal in comparison to the entertainment your platform provides. “Try before you buy” is the new world order. Not that I know of. Ask questions.
The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t
Modern B2B Marketing
DECEMBER 30, 2016
While there is certainly a time and place for competitive comparison, on a day-to-day basis, here are three reasons you want to talk about what your company is, not what it isn’t: 1. Costco says it is “a membership warehouse club, dedicated to bringing our members the best possible prices on quality brand-name merchandise.” If you’re like me, you dread making New Year’s resolutions.
What’s the Real ROI of Content Marketing?
It's All About Revenue
JUNE 6, 2012
Paid search is largely seen as one of the most effective marketing practices so we did a side-by-side comparison. But it shows that over time, content marketing proves be a valuable strategy, with a low cost-per-lead price tag. by Jesse Noyes | Tweet this Content marketing is all the rage lately. Whether you call it content or inbound marketing.).
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
60% of buyers who feel a “high brand connection” are more likely to purchase, even at a higher price, from those brands versus competitors. 68% of best-in-class companies use lead scoring (a marketing automation feature), in comparison with 28% of laggard firms. Here are five key takeaways from this research: Image credit: e_Strategy Trends. B2B messaging gets personal.