Trending Sources

11 Pricing Page Examples To Inspire Your Own Design


Whether you're in the market for software or a new coffee pot, searching for price is a natural part of any customer's buying decision. The means that the majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page. If your pricing page isn't well designed and user-friendly, you're going to lose people.

Price 44

7 Pricing Mistakes That Can Seriously Stifle Sales


When it comes to evaluating price, most of us don't have a clue what we're doing. According to Priceless author William Poundstone , much of our strategy boils down to "just winging it," and that's not an effective way to do business: “People tend to be clueless about prices. How can you stay ahead of the curve and price your offerings the smart way? There's only one problem.

Price 61

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

You, Dear Reader and Potential Buyer at the Bargain Price of $495 Which You Can Order Here , will be the final judge of that. Information is organized into a rigorous framework to ensure accurate, apples-to-apples comparisons. Format: PDF File Price: $495 Order From: It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape. Hopefully the result is worth the effort. Awesome!

Raab Report: Financial Comparison of B2B Marketing Automation Vendors

Customer Experience Matrix

Still, this suggests that Marketo might be able to fetch a higher price than Eloqua. I’ve been so busy analyzing the new VEST data that I missed the announcement that Eloqua’s would make its initial stock offering today. And the stock did rise 12% on the first day. Good for them, and congratulations. Now let’s plunge in with some more substantial analysis. So they're worth a look.

What is a TCO Calculator / Comparison Tool?

The ROI Guy

TCO Tools can be used to compare: · New proposed solutions versus installed systems, often showing that the on-going maintenance and support of existing solutions is more costly than buying anew · Various new solution options, to prove lower total costs, and often that lower purchase price does not mean lower total cost of ownership overall.

Hosted Email Service Price Comparison: Part 1


And also similar to web hosting providers, there are few significant functional differences to separate one from another, so the choice largely comes down to personal preference, and—as with all commodities—price. This chart compares current pricing levels for eight popular hosted marketing email platforms (click to enlarge): So, which platform offers the best deal? That depends.

Hosted Email Service Price Comparison: Part 2


Again, price is only one of several factors to consider when selecting a hosted marketing email platform. Here are three other key criteria. 1) Deliverability: A couple of people pointed out that some of the lower-priced platforms use shared IP addresses; if anything remotely spammy makes it way through, system administrators simply block these in total.

Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

One other factor clearly distinguishes SMB from Enterprise systems, and that’s pricing. Pardot’s lowest-price system, $500 per month, may be too constrained for most companies (no CRM integration, maximum of five landing pages, etc.), But its $750 per month offering should be practical for many SMBs and a $1,250 per month option allows still higher volumes. Pricing details are published on their Web site – which is itself typical of SMB products.) This pricing is low even among SMB demand generation systems. So I was quite curious to see what they had to offer.


The Single Most Important Element for Increasing B2B Lead Gen and Sales


In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why convenience stores can thrive within blocks of the nearest supermarket, despite their much higher prices. Compared to the typical B2B purchase—there is no comparison. High initial price point. This post originally appeared on MarketingProfs.

Do the ROI / TCO Calculators / Sales Tools support product configuration and pricing?

The ROI Guy

Yes, most ROI / TCO Tools include the configuration and pricing of solutions. This is needed to calculate TCO comparisons, where you need to know the configuration and cost of the solution, as well as for ROI calculations, where you need to know the configuration and pricing in order to tally the investment part of the ROI equation (net benefits / investment).

Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

They compete with endless aisles and endless comparisons of products and prices online. Endless Aisle, in Store: Retailers can leverage concepts like in store kiosks, automatic price matching and distributed warehousing to combine the variety and value of online product marketing with the tactile advantages and immediacy of the in store experience. Leo shares examples. Over 1.1

20 Secret Santa Gift Ideas Your Coworkers Will Love


You spend all day with your coworkers, but come time for your annual gift exchange, you're stuck trying to figure out exactly what Suzie will want that's also in your price range. Price: $9.99. Price: $8.00. Price: $4.99. Price: $9.00. Price: $7.00. Price: $19.95. Price: $14.99–$19.99 (+$3.99 for travel lid). Price: $14.99. Price: $20.

Price 46

B2B Marketing Automation Vendor Comparisons: New Report Next Week and The Coolest Sample Yet

Customer Experience Matrix

I'll make a formal announcement next week about price and availability of the new report. I suspect you may be getting tired of reading about the features in my new report comparing B2B marketing automation vendors, and want some actual information. Soon, I promise: the final data is all ready and only some light editing stands between you and a completed report. If that's not fun, what is?

10 Time-Saving Tools for Managing Your Social Media Following


All the tools vary in price and network specificity, so you're sure to find something that meets your team's unique needs. Price: Free. Compare the performance of two accounts using the Comparison tool. 2) Price: Starts at $9.99/month. Price: Free for personal use, $99/month for Pro. Price: Starts at $500/month. Price: $7.49/month.

How are the Alinean ROI / TCO Calculator / Sales Tools updated, for changes such as pricing, research updates, etc?

The ROI Guy

It is very easy for us to continue to evolve and maintain the content, configurations and pricing, value propositions and calculations, default metrics and more within the ROI / TCO Calculators / Sales Tools. No software application development / programming is needed to edit / evolve the survey questions, benchmark comparisons, recommendations or report content.

Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

When it comes to depth, TrustRadius and DiscoverCloud stand out, although I was also impressed by the feature details and actual pricing information in G2Crowd. Looking beyond selection tools: most sites supplement the reviews with industry reports, buyer guides, comparison grids, and similar information to help users make choices. This left seven sites worth a closer look.

Facebook vs. Google: Choosing Between Digital Advertising Giants


There are a lot of angles you can make this comparison from, but we’re going to take it from the cost effectiveness angle. Whether this increased price is worth it depends on details such as your goals, your industry, and your audience. Ultimately, though, Facebook’s real advantage is its price point. Facebook and Google. Getting the Most Bang for Your Buck Facebook vs. Google.

Long-Term Leads Demand Attention Now


They’re looking to you for what is frequently called column fodder, or price comparison after-the-fact, to justify the purchase of a competitive offering. If on the other hand, all 80 are worked appropriately, and sales closes 20% of the total at an average selling price of $250,000, revenue is doubled. Near-Term Opportunities are Important, But So is Keeping the Pipeline Full. Your sales team likes nothing better than getting leads with a high probability of closing soon. So much so that many reps often ignore every lead they don’t consider hot.

The Most Important Force for Increasing Leads and Sales


In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why a convenience store can thrive within blocks of a nearby supermarket, despite charging much higher prices. Compared to the typical b2b purchase—there is no comparison. High initial price point. Photo Credit: LGEPR via Compfight cc. Mixed messages.

Thesis vs Genesis – Comparing Premium WordPress Themes


Over the last few months, I’ve been asked what I thought of both themes, and now that I’ve had a bit of experience with both, I thought I’d share the head-to-head comparison of both frameworks. Jump to: Pricing | Framework Design | Thesis Skins | Genesis Child Themes | Installation | Admin Options | SEO | Theme Customization | Who Uses These Themes | Summary. Enjoy!

Price 155

Raab Report: Act-On, Eloqua, Pardot, and Marketo Vie to Lead in Mid-Size B2B Marketing Automation Segment

Customer Experience Matrix

Although small businesses generally buy lower-priced systems, they have largely the same requirements as mid-size companies. Act-On’s position on top of the product fit range is a bit misleading: when you look at the components of that score (see below; this comparison chart is another VEST feature), the vendors are all very close. Today I’ll present the third and (mercifully?)

Measuring Marketing Effectiveness: 5 Metrics You Need to Track


Are those leads worth the price tag? For example, you might use these metrics to determine effectiveness in comparison to your own results from previous quarters, years, etc. or you might use them to determine effectiveness in comparison to industry benchmarks. Today, there’s no excuse for flying blind — everything your marketing team does should be intelligent.

How To Influence The Buyer’s Choices

Buyer Insights

Your customer will weigh up the alternatives and select the the best price-value mix, right? Buyer Psychology Anchoring Buying Decisions Choice Theory Decision Variables Framing The Decision Nudge Sales Proposal Social Comparison Well, perhaps not always. Research suggests that there is less rational-analytical dimension to the choice-making process.

How NOT to select – and work with – a website design agency

EMagine B2B Blog

Start with the fact that it’s never an “apples to apples” comparison …maybe not even apples to oranges.  Agencies vary widely in price, methodology, core competencies, creative capability, pricing models, technologies supported, and a host of other factors. No question about it, finding the right web design agency is tough …very tough.  But in trying [.].

For Sale, Not On Sale - The True Cost of Discounting and What to Do About It

The ROI Guy

There are several reasons why prospects are demanding higher discounts and making it harder for you to achieve your goals: Buyers are more empowered, with on-line / social resources readily available to research your competition and obtain competitive pricing. lack of substantial differences in your solutions and sales / marketing approach are leading you and your competitors to make price the key differentiator. Your proposed investment likely pales in comparison to the cost of not solving the problem, so the key is quantifying this delta. So how bad has it become?

Is Content The Solution for Your Shrinking Sales Pipeline?

Sales Engine

In the pre-Internet universe, salespeople held all the information prospects needed to make purchase decisions, from pricing to detailed product information. They expect to find what they need to know online, and they usually succeed in finding it—including product and company reviews, comparison tests, competitive pricing, alternative options, and much more. Repeat steps 1-4.

Peaches, Netflix, and Sales Intelligence – Try Before You Buy


Salespeople can win on sheer tenacity, charm, price, previous relationship, etc. Trial vs. Comparison. P.S. To Reed Hastings, while the masses may revolt against me, you should know that a $1 price increase for Netflix is minimal in comparison to the entertainment your platform provides. “Try before you buy” is the new world order. Not that I know of. Ask questions.

Buy 54

How B2B Vendors Can Generate Trust and Credibility With Their Website


Interesting to note: They usually don't want to see the pricing first. In reality, for buyers who are leaning towards contacting you for a quote, the deciding factor is whether or not you have supplied them with the following basic content essentials: Product pricing, product reviews, lead/ship times, and details about technical support. What kind of content is important to them?

Lead Generation: 2 questions every marketer should ask themselves about prospect motivation

B2B Lead Generation Blog

The researchers – These are prospects who know what they are looking for and are most likely comparison shopping. You could solve for this by providing an incentive, or guaranteeing a price match. Tweet The most important factor to keep in mind when creating your landing page is your prospects’ motivation. Highly motivated prospects can make for highly motivated leads if your landing pages deliver the right message to the right prospect at the right time. However, it’s the prospects who are not highly motivated that you need to worry about. Who are my prospects? Related Resources.

33 Thought-Provoking B2B Social Media and Marketing Stats


60% of buyers who feel a “high brand connection” are more likely to purchase, even at a higher price, from those brands versus competitors. 68% of best-in-class companies use lead scoring (a marketing automation feature), in comparison with 28% of laggard firms. Here are five key takeaways from this research: Image credit: e_Strategy Trends. B2B messaging gets personal.

Stats 140

What’s the Real ROI of Content Marketing?

It's All About Revenue

Paid search is largely seen as one of the most effective marketing practices so we did a side-by-side comparison. But it shows that over time, content marketing proves be a valuable strategy, with a low cost-per-lead price tag. by Jesse Noyes | Tweet this Content marketing is all the rage lately. Whether you call it content or inbound marketing.).

ROI 125

B2B Sales Leads: How To Avoid The “19 Year-Old Dude Move”

The Forward Observer

Examples include demos, product sheets, pricing guides. pricing, testimonials, case studies, etc.). Content that is most relevant to the buyer at this stage would help her weigh her options such as comparison white papers, expert guides, webinars, videos, etc. 3. Are all your B2B sales leads ready to buy from you right now? Really? All day, every day. Dude, slow down! Decision.

How Ecommerce Can Capitalize on How Men and Women Use Pinterest


Men figure out what they want and then buy it , often without regard for the brand or the price. Women spend their time on Pinterest seeking out different options, better prices, cheaper brands, and more creative ways to get what they want. Rich Pins with prices and other information do well with women who want to comparison shop for a while before making a choice.

Are the 4Ps Still Relevant or In Need of a Major Reset?

The ROI Guy

If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Price - The amount a customer pays for the product/ service with pricing set based on the perceived value, competitive comparisons and price elasticity. Today, buyers want B2B solution providers to focus more on the derived business outcomes and value-add versus price and push promotions. There is clearly a shift away from a traditional product / service / price focus, with buyer’s wanting to emphasize value outcomes.

Why Dollar Shave Club Is Unilever’s Instagram


If you take the industry out of the equation and look at this as a strict content play, a better comparison for the sale price would be other media companies like Instagram ($1 billion) or Tumblr ($1.1 “Dorco’s blades are f*cking great.” DSC also doesn’t make a profit , at least not yet. The answer has to do with content. That’s not necessarily a knock.

The Purchasing Path: A Step By Step Guide to B2B Lead Nurturing


Give potential buyers the competitor comparison they’re looking for upfront, so they don’t have to return to your site again and again to figure out how you stand up to others in your industry. B2B International estimates that as many as half of all companies in many B2B sectors are prioritizing price more than necessary. Build Credibility as an Industry Expert.

The 24 Best Interactive Websites of 2015


Best interactive qualities: Sliding scales allow the user to select from a host of data points—number of years in a location, home price, future projections for rent growth and more—to bring clarity to their decision to rent or buy. Best interactive qualities: A clickable map is paired with comparison tools to let you find the most relevant information, then give it context. OK, fine.

How to Leverage SEO for B2B Lead Generation

Modern B2B Marketing

Those results include a lot of product pages, vendor comparisons, price sheets, etc. Author: Nate Dame Too many marketing activities still happen in silos, and search engine optimization (SEO) is one of the most isolated. But a changing marketplace is placing new demands on how marketers (and sales reps, and…just about every part of an organization) relate to their target audiences.

Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late in the game, a long or confusing checkout process, not enough payment options, too many requests for customer information, etc. Wanted to compare prices on other sites. Make registration simple.

What is an Interactive White Paper?

The ROI Guy

Qualitative content, customized interactively for the white paper, can include: Case studies aligned to industry, geographic location and size Product recommendations based on pain points and intelligent solution recommendations Customized competitive comparisons to other solutions being considered Benefit statements aligned to the prospects role in the buying cycle N ext step recommendations based on the buyers stage in the buying cycle. More relevancy improves the white paper’s effectiveness at attracting, engaging and selling today’s more overloaded, skeptical and frugal buyer.

Paper 24