TCO Tools can be used to compare: · New proposed solutions versus installed systems, often showing that the on-going maintenance and support of existing solutions is more costly than buying anew · Various new solution options, to prove lower total costs, and often that lower purchase price does not mean lower total cost of ownership overall. A TCO Tool is used to compare the total costs of various solutions, looking beyond just acquisition costs, taking into account all related capital and operating costs over the useful life of the asset. MORE >>

I'll make a formal announcement next week about price and availability of the new report. I suspect you may be getting tired of reading about the features in my new report comparing B2B marketing automation vendors, and want some actual information. Soon, I promise: the final data is all ready and only some light editing stands between you and a completed report. Well, that and the fact that the e-commerce features of the www.raabguide.com Website need some work. Either way, the report will come out next week -- even if I have to take credit card orders by phone. MORE >>

It is very easy for us to continue to evolve and maintain the content, configurations and pricing, value propositions and calculations, default metrics and more within the ROI / TCO Calculators / Sales Tools. No software application development / programming is needed to edit / evolve the survey questions, benchmark comparisons, recommendations or report content. An analyst simply edits a spreadsheet and / or Word / PPT template to change the questions, cost and benefits engine, default metrics, financial calculations and personalized report content. MORE >>

Some of the most common sales objections include hesitance over price, misunderstanding of benefits in comparison to competitors, and constant deadline delays. traditional marketing department will arm sales reps with polished competitive comparison tear sheets and irresistible price promotions. As sales reps, we’re constantly leaning on marketing’s resources to create sales enablement tools. But today’s marketers are talking about content marketing. Thought Leadership? What is it? How do you become a leader? You are the go-to person. Conclusion  . MORE >>

Over the last few months, I’ve been asked what I thought of both themes, and now that I’ve had a bit of experience with both, I thought I’d share the head-to-head comparison of both frameworks. Jump to: Pricing | Framework Design | Thesis Skins | Genesis Child Themes | Installation | Admin Options | SEO | Theme Customization | Who Uses These Themes | Summary. Pricing. Let’s start with pricing, because that is usually the make or break point when it comes to purchasing a premium WordPress theme. Thesis vs Genesis – Comparison Summary. MORE >>