Customer Experience Matrix

NOVEMBER 16, 2011

Marketo this morning announced a new $50 million funding round, almost exactly one year to the day after raising $25 million in November 2010. I won’t go into the same details, but the key figures for 2010 and 2011 are: This is good news, in that Marketo has managed to increase the all-important Revenue per Client figure.

Marketo 120

Marketo Eloqua Comparison Acquisitions 120

Martech

DECEMBER 6, 2023

The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. It will also add to industry benchmark data, enabling comparison of campaign performance with industry standards. A pixel to track campaign efficiency.

Campaigns 108

Campaigns Account Based Marketing B2B DemandBase 108

Customer Experience Matrix

AUGUST 2, 2012

The standout performer in all these tables is Marketo, but bear in mind that they’ve also taken much more investment than any of the others ($107.5 Still, this suggests that Marketo might be able to fetch a higher price than Eloqua. million) and the $70 million in 2012 revenue hasn’t happened yet. What about profitability?

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Customer Experience Matrix

AUGUST 23, 2012

The leaders quadrant in this sector is quite crowded, with Act-On , Eloqua , Pardot , and Marketo all jostling for position. Act-On, Pardot, and Genius specialize in smaller companies than Marketo or Silverpop, which in turn serve generally smaller clients than Eloqua or Neolane. Silverpop , Neolane , and Genius are all lurking nearby.

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Martech

MARCH 16, 2022

It’s not often companies provide added value like this Marketo chat functionality without charging for the feature as an add-on or upsell. This seems to be the exception versus the norm so I’m feeling obligated to give Marketo a pat on the back. In our recent 2022 study of Marketo users, 49.2% By comparison, 74.4%

Lead Scoring 111

Lead Scoring Enterprise Management Work Management Peer-to-peer 111

Webbiquity

FEBRUARY 5, 2021

Frame concise and actionable content, comparisons and advantages on top of clear distinctions that matter more than features and tangible value. Customers can raise questions on pricing, policies, and features, along with comparisons with competing products. Image credit: Marketo.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Webbiquity

AUGUST 4, 2020

A quick note on the ranking methodology: These 10 tools were searched across five popular software comparison sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. Providing your attendees with a fresh experience may help you attract, grab, and keep their attention in the crowded webinar space. ClickMeeting.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Martech

FEBRUARY 8, 2024

New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Professionals trust search engine results and comparison websites less. Bonuses were claimed. Lead generation was at an all-time high. For a while, all was well in B2B marketing.

Marketing AI 117

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 117

KoMarketing Associates

APRIL 12, 2017

In 2016, the Content Marketing Institute and Marketo released a similar report titled “B2B Enterprise Content Marketing,” which gauged the differences between the least and most effective B2B enterprise marketers. This was in comparison to just 18 percent of their “least effective” counterparts.

B2B Marketing 120

B2B Marketing Planning Content Marketing B2B 120

Martech

FEBRUARY 24, 2022

To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

Marketing Automation Services 116

Marketing Automation Services Marketing Management Vendors Marketing Automation 116

Customer Experience Matrix

MARCH 4, 2018

The ratio was seven out of 24 in the CDP Institute’s recent vendor comparison report , including nearly all of the Europe-based CDPs.) Lower cloud use probably hasn’t directly impeded CDP deployment: although nearly all CDPs are cloud-based, a substantial number offer an on-premises option.

Work Management 212

Work Management Marketing Management Allocation Paid Search Agency 212

Adobe Experience Cloud Blog

OCTOBER 10, 2019

You will also want to know the exact numbers for comparison so you can tell whether or not ABM is proving to be more valuable than strategies that have been used in the past. Marketo uses AI to build account lists (by analyzing millions of data points) for you and ranks them based on predictive scoring.

Account Based Marketing 132

Account Based Marketing ROI Lead Ranking Work Management 132

Customer Experience Matrix

AUGUST 26, 2014

A comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). Marketo has made great strides in bringing it down since their S-1.

Paid Search Agency 120

Paid Search Agency Hubspot Eloqua Advertising Agencies 120

TrustRadius Marketing

APRIL 1, 2021

The 3 comparison methods outlined below are. Direct comparison Compare qualitative features Explore who is using a software. Create a head-to-head software comparison. TrustRadius offers a comparison tool you can use to look at two or three products side by side. There are three ways to create a comparison: 1.

Software 59

Software Product Comparison Click Rate 59

DealSignal

JANUARY 28, 2024

This article offers an in-depth comparison between two significant players in the field DealSignal and SalesIntel , and proves why DealSignal is the best SalesIntel alternative. Integrates with marketing automation platforms like Marketo and Pardot. Provides Zapier and API access for custom integrations with other tools.

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52

Adobe Experience Cloud Blog

MAY 22, 2017

For example, a Marketo marketer might notice on BloomBerry that people are asking questions about integrating with third-party tools. Searching for “analytics for social media” populates some product comparisons and lists, but it also populates results detailing how to track social media analytics using Google Analytics.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

DealSignal

SEPTEMBER 5, 2023

com Data Coverage Comparison DealSignal: Data Coverage DealSignal offers access to a vast database of over 20 million global companies across several industries. Data Accuracy Comparison DealSignal: Data Accuracy DealSignal guarantees 100% verified contact data with every prompt. LeadIQ: “No phone numbers available for most contacts”.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Customer Experience Matrix

OCTOBER 29, 2015

Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. The Marketo integration reads only the lead object, although the activities object is being added. There also a free trial.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Net-Results

JANUARY 6, 2020

To compare, that’s versus Marketo users, who average 3 months, and Pardot users, who go live in an average of 2 months. You can check out our G2 Marketing Automation Comparison Report to this data and more. Data from marketers like you at G2 Crowd would say Net-Results Marketing Automation.

Marketing Automation Services 53

Marketing Automation Services Paid Search Agency Marketing Automation Lead Scoring 53

SmartBug Media

OCTOBER 28, 2020

Salesforce, HubSpot, Marketo, Bombara, and so forth) and can be used by marketing and sales to fuel your marketing campaigns, sales outreach, customer retention, and more. It also offers a very easy-to-use interface for quick access and digestion of metrics. It hosts a good number of integrations to connect your tech stack (e.g.,

Multi-Touch Attribution 105

Multi-Touch Attribution Enterprise Management Tools Multi-Channel 105

ANNUITAS

OCTOBER 30, 2014

For years marketers have been keen to show cost per lead (or in the words of Jon Miller from Marketo – investment per lead) as a metric that has meaning. The value of the metric needs to be shown in comparison to average deal size as a result of marketing’s demand generation program to have context. I then asked “how do you know that?”

Cost per Lead 100

Cost per Lead Cost CPL Demand Generation Agencies 100

DealSignal

JULY 19, 2023

Seamless AI’s data coverage is comparatively limited by comparison, focusing primarily on larger companies in high tech industries in the US market, making it a much less effective solution for sales & marketing teams with a broader go-to-market plan. Transparent Pricing. Market-Leading Customer Support DealSignal Has You Covered.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

Seamless AI’s data coverage is comparatively limited by comparison, focusing primarily on larger companies in high tech industries in the US market, making it a much less effective solution for sales & marketing teams with a broader go-to-market plan. Transparent Pricing. Market-Leading Customer Support DealSignal Has You Covered.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 17, 2023

Seamless AI’s data coverage is comparatively limited by comparison, focusing primarily on larger companies in high tech industries in the US market, making it a much less effective solution for sales & marketing teams with a broader go-to-market plan. Transparent Pricing. Market-Leading Customer Support DealSignal Has You Covered.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

Navigate the Channel

DECEMBER 1, 2023

Marketing automation platforms such as Marketo and HubSpot automate marketing campaigns based on predictive insights and content. With its free and low-priced entry-level plans, HubSpot works well for small businesses and solo entrepreneurs,” according to a Forbes comparison of the two.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Smarte

DECEMBER 9, 2021

Here’s a detailed comparison with our top competitors. We offer native integrations with Salesforce, Marketo, Eloqua, and many other platforms. Our email addresses are human-verified and our phone numbers have 70% coverage in North America and 50% coverage in EMEA and APAC across 44 countries. Industry-leading match rates.

B2B 98

B2B API Eloqua B2B Sales 98

SmartBug Media

JANUARY 13, 2020

Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals?

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

Unbounce

FEBRUARY 11, 2021

Marketing automation platforms such as Marketo or Pardot get more powerful with more data as well. A few quick pieces of advice for getting started: Unbounce has native integrations to automatically push lead data into the most common CRM systems, including Salesforce, Hubspot CRM, Marketo, and more.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Net-Results

SEPTEMBER 16, 2019

Here’s a couple of things that will help you if you’re looking for a platform like Pardot or Marketo: Marketing automation comparison chart that compares some major vendors in pricing and features. Comparison report based on data from G2 Crowd that goes in depth comparing Marketo, Pardot and Net-Results.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

Heinz Marketing

SEPTEMBER 9, 2021

Marketo Engage. Everyone integrates with Marketo, so it really becomes the center hub of our martech, and maybe even sales tech, hubs. Marketo can collect a wide variety of data, which is a significant advantage over its competitors . Now let’s dig into a few platforms shall we? Marketing Automation Platforms.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Work Management 111

Hubspot

APRIL 12, 2019

Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud. The cheaper options, by comparison, might have too limited a scale. The 11 Best Marketing Automation Software in 2019. HubSpot Marketing Automation. SendinBlue. ActiveCampaign. Prospect.io. InfusionSoft.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Automation Software 100

Customer Experience Matrix

JULY 30, 2013

There are quite a few vendor comparisons out there, but none come close in the level of detail – which is what you really need to select a system. Marketo was mostly missing until they provided key figures in their earnings call this afternoon. I doubt we’ll see new numbers from them in the future. Thanks, guys.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

The ROI Guy

AUGUST 24, 2018

Alinean ValueStory Cloud includes each of these vital MAP integration features, in an easy-to-use interactive content connector, easy to apply to your environment to integrate your interactive marketing tool to your Eloqua, Marketo or other MAP solution.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. Simply said: social media is not a budget category.

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

TrustRadius Marketing

JANUARY 8, 2020

These top 5 competitors were chosen based on comparison traffic on TrustRadius. Marketo Engage, part of the Adobe Experience Cloud, is a marketing automation platform for midsize and enterprise businesses. Contact Marketo directly for a demo and pricing information. Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Net-Results

JUNE 11, 2019

Marketo is often named as option for Dynamics users, but it was built for use with Salesforce (originally intended to be a part of it). It’s called Net-Results and it goes toe-to-toe with platforms like Pardot and Marketo on a daily basis – and wins ( read more about that in this comparison report ).

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Software Automation 40

Adobe Experience Cloud Blog

JULY 30, 2019

Just 42% of board members are looking for suppliers to stand up for something bigger than their own product and services, in comparison to 64% at the sub-board levels. The post B2B Vendors Need To Play Catch Up In A “B2E” World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Vendors 126

Vendors B2B Ethics B2B Thought Leadership 126