Top Rank Marketing

SEPTEMBER 22, 2023

percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 120

B2B Marketing B2B Planning Branding 120

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

TrustRadius Marketing

JUNE 20, 2022

If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Even if your company has a bit more spending power, using a free tool can help you test the waters before committing more resources. Best Free Social Media Analytics Tools in 2022.

Social Media 116

Social Media Analytics Work Management Media 116

nDash

APRIL 7, 2022

But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Should I invest more time on LinkedIn? How Social Media Analytics Tools Benefit Your Content Marketing Strategy.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Crimson Marketing

APRIL 30, 2013

I recently came across a great article on how to leverage your LinkedIn Groups as a lead generation tool. “LinkedIn is a great resource for B2B marketers because the website gives brands the chance to connect with potential clients through various groups.” ” And I couldn’t agree more.

Linkedin 100

Linkedin Tips Generation Leads 100

Content Standard

SEPTEMBER 19, 2019

These are some common LinkedIn ad budget questions your boss or clients will want answers to. For B2B marketers, LinkedIn is a powerful tool to reach decision-makers and generate business leads. Those same marketers report that 80 percent of their leads come from LinkedIn—so, clearly, it works.

Cost Per Click 79

Cost Per Click Budget Programs Spending Linkedin 79

Webbiquity

FEBRUARY 5, 2021

Frame concise and actionable content, comparisons and advantages on top of clear distinctions that matter more than features and tangible value. A huge part of these tasks can be delegated to platforms and tools that automate sales follow-ups , outreach and tracking. You can find him on LinkedIn or Twitter.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

sagefrog

APRIL 16, 2024

Offering detailed product information and comparisons during the consideration stage can help prospects make informed decisions. You’ll also need to develop content that addresses the needs you’ve identified in the buyer’s journey stages, focusing on education, comparison, and decision-making support.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Hubspot

OCTOBER 31, 2019

Fortunately, there are dozens of analytics tools for marketers with the ability to collect data from different sources, crunch it effectively, and deliver helpful campaign analysis. Some tools, however, are better at delivering valuable reporting results than others. Best Data Reporting Tools. Raven Tools.

Marketing Analytics Tools 76

Marketing Analytics Tools Marketing Report Enterprise Management Work Management 76

Convert

JULY 7, 2021

Whether you’re looking for your first split testing tool to use or already running tests and looking to switch to a tool that’s a better fit for your company, we’ve got you covered. In this article, we’re going to look at 10 of the most popular split testing tools out there, as recommended by CRO experts.

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

Biznology

DECEMBER 15, 2021

As Scott Brinker’s annual Martech supergraphic tells us, the number of tools available to marketers continues to expand. Buyers appreciate video for all kinds of uses, from explainers, to product comparisons and demos, to customer testimonials. It has come full circle. Vendor consolidation. Social media pulls ahead.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

DiscoverOrg

JANUARY 22, 2019

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’ve looked at everything from Glassdoor employee ranges, how many people are on a company’s benefit plan, and of course, the employee count on LinkedIn.

Social Media 184

Social Media Contingency Planning Media Linkedin 184

Anyword

SEPTEMBER 29, 2021

AI Copywriting Tools. So copywriting needs to address both a number of media types (blogs, Google, and LinkedIn, among many others) and the types of readers that use a particular platform (for example, Instagram users prefer a different writing style than blog readers do). Their platform has many advantages.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

Linkedin 100

Linkedin Tactics Tips Work Management 100

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Martech

FEBRUARY 8, 2024

Use specialized tools. Ahrefs and similar tools are another good option, but they are more likely to “guess” the right keywords. Even if you don’t have any tools or a search console, Google is still the best way to collect relevant queries. Think case studies, comparisons, and expert guides.

Top of Funnel 118

Top of Funnel SEO B2B Paid Search Agency 118

Martech

FEBRUARY 8, 2024

New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Google, LinkedIn and Facebook are driving CPC up. Professionals trust search engine results and comparison websites less. Promotions were earned. Bonuses were claimed.

Marketing AI 121

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 121

Hinge Marketing

FEBRUARY 22, 2024

By comparison, average Growth firms grew at 10% per year. LinkedIn High Growth firms are able to attract more skilled talent than their slower-growing competitors. LinkedIn is their top recruiting tool, which High Growth firms use 33% more often. Where Do High Growth Firms Turn First for Recruiting?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Exo B2B

MAY 29, 2023

Whether it’s on a tool in front of your computer, a big sheet of paper or a big whiteboard, who cares? Prepare questionnaires and questions Next, you’ll need a survey tool. Would you like to publicly share your opinion on, like, LinkedIn, Google or my Facebook page? The important thing is to drink strong coffee.

Marketing AI 52

Marketing AI Research Planning Customer Satisfaction 52

Launch Marketing

MAY 11, 2022

Once you have created a SWOT analysis outline, you can start to see how the strengths as a company can be used for opportunities in the market which will be a helpful tool for building out the social media strategy and can even spark great content ideas. Many B2B businesses rely more heavily on LinkedIn and Facebook to reach their audience.

Social Media 117

Social Media SWOT Media Tips 117

Webbiquity

JUNE 21, 2022

Use a comparison tool on their phone to find the lowest price. Content that is poorly written, unoriginal, or created using AI writing tools will defeat the purpose and possibly even get you penalized by Google and other search engines. You can also connect with him on YouTube or Linkedin. Image credit: HubSpot.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

SalesGrape

OCTOBER 10, 2023

By optimizing websites for search engines or running targeted ads on social media platforms like LinkedIn or Facebook, companies can generate leads from different regions. For example, email automation tools can send personalized messages to leads at specific stages of the sales funnel, nurturing them until they are ready to make a purchase.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

Zoominfo

MAY 6, 2019

Consider these statistics: A quarter of all job seekers use social media as their primary tool for job searching ( source ). To differentiate the two, a corporate brand is the public image of an organization as a whole, while in comparison, an employer brand is defined by a company’s reputation as an employer. Optimize for mobile.

Zoominfo 169

Zoominfo Comparison Mobile Marketing Work Management 169

Webbiquity

MARCH 31, 2022

Sure, influencer marketing is more common in the B2C world, but it is still a powerful tool for B2B marketers. Transparency can be as simple as offering an online product comparison tool. You can connect with him via LinkedIn and Twitter. Your launch is just the beginning of an ongoing process of continual improvement.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Zoominfo

JANUARY 31, 2023

Today’s sales teams have the ability to use tools that would simply blow the mind of someone who first came up in the industry just 10 years ago. What happens next depends on the tool you’re using. And this is where next-generation tools like ZoomInfo start to immediately carry your sales team, adding hours to your day.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Top Rank Marketing

JUNE 30, 2023

MediaPost LinkedIn Launches Live Test of Generative AI Posts Microsoft-owned LinkedIn has expanded its testing of optional generative AI technology for the creation of posts on the professional social platform, offering first-draft suggestions to certain users, LinkedIn recently announced. billion in 2023 — up from $251.7

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Content Standard

JUNE 4, 2015

LinkedIn recently announced the launch of new analytics tools for social media marketing professionals—tools that promise to bring more data and insight into the process of positioning you or your brand as thought leadership. This comes in the wake of other new tools released by LinkedIn.

Social Media 40

Social Media Linkedin Analytics Social Marketing 40

SalesIntel

MARCH 14, 2023

LinkedIn Business Directories and Listings Data Intelligence Tools Buying a List That said, you must choose the most reliable data source. The fastest way to get updated data is by using a data intelligence tool. For example, if you run ads on LinkedIn, you can target audiences using several different types of firmographic data.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

Metadata

AUGUST 23, 2022

Instead, they recognize that the current B2B advertising landscape means marketers will need to choose multiple tools (as long as there’s no redundancy) to fully match the customer journey and maximize their return on advertising. We’d agree: all of these are important factors for any B2B marketer to consider as they evaluate tools.

Forrester 52

Forrester Lead Ranking ABM Account Based Marketing 52

Oktopost

JANUARY 31, 2024

Now that 75% of B2B buyers are actively researching solutions on social media, 50% of which are on LinkedIn , these two techniques have become an effective solution to build brand awareness and generate more customers from social media. If you want to stay competitive, you need to implement a strategy of your own.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Top of Funnel Ideal Customer Profiles 62

Televerde

JANUARY 12, 2021

LinkedIn groups. Product comparisons, peer reviews, and industry blogs are all valuable. On the other hand, someone reading your blog on the best martech tools might want to hear more about the products you offer. Facebook and LinkedIn make it incredibly easy to retarget your website visitors with personalized content.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

FunnelEnvy

MARCH 18, 2024

You might assume they are only active on LinkedIn, but they’re actually building a large audience on TikTok. Organizing Your Findings: The Buyer Persona Canvas The buyer persona canvas is a popular tool that helps you organize and visualize the information gathered. Hootsuite offers a popular buyer persona template.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Sage Marketing

OCTOBER 17, 2023

When seeking a marketing automation tool that seamlessly integrates with Salesforce, HubSpot emerges as a top choice. Email comparison reporting. ABM tools and automation. Ad management (Google Ads, Facebook Ads, LinkedIn Ads). Blog creation tool. Email performance tracking. Email subscription types. A/B testing.

Hubspot 52

Hubspot Work Management Enterprise Management Marketing Automation Services 52

Optinmonster

DECEMBER 28, 2023

Email and social media aren’t mutually exclusive marketing tools. Let’s see how social media fares in comparison. Recently, LinkedIn changed its algorithms to prioritize posts that share “knowledge and insights.” Read our post on the best social media management tools to simplify your social media marketing.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Zoominfo

JULY 1, 2018

TechnologyAdvice: Allows users to perform side-by-side comparisons of solutions within a particular category. To get started, invest in a social media management tool, track your competitor’s profiles, and monitor branded hashtags. GetApp: Allows users to search for industry topics as well as specific products.

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Sword and the Script | B2B

JULY 20, 2021

To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer. Comparisons between solution types. From a technical standpoint, use an SEO tool like SEMrush to audit the backend of your website and flag issues for free.

Paid Search Agency 114

Paid Search Agency Paid Content B2B Marketing Companies 114

SmartBug Media

NOVEMBER 30, 2020

Now that we’ve broken down the different attribution models that are used in Google, you can utilize the Attribution Model Comparison Tool in Google Analytics to compare one model to your existing model, to verify that you’re measuring your conversions properly. Key Takeaways.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75