Customer Experience Matrix

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B2B Marketing Automation Vendor Comparisons: New Report Next Week and The Coolest Sample Yet

Customer Experience Matrix

Thinking about this should lead buyers to a better decision. This lets them judge whether they really care about the factors that are driving the relative rankings. Similarly, making it easy to change the weights raises the question of which weights really are appropriate. The screenshot above illustrates the importance of the weights.

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Raab Report: Act-On, Eloqua, Pardot, and Marketo Vie to Lead in Mid-Size B2B Marketing Automation Segment

Customer Experience Matrix

Act-On’s position on top of the product fit range is a bit misleading: when you look at the components of that score (see below; this comparison chart is another VEST feature), the vendors are all very close. If there’s any one lesson from all these charts, it’s that picking the “leading” vendor is no guarantee of making a good choice.

Act-On 120
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State of Customer Data Platforms in Europe

Customer Experience Matrix

(The ratio was seven out of 24 in the CDP Institute’s recent vendor comparison report , including nearly all of the Europe-based CDPs.) Answers to questions about leading digital transformation, being driven by customer expectations, and working closely with business units all found that U.S.

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Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

It’s primarily used to set up data processing flows for data cleaning, matching, and lead routing. The Marketo integration reads only the lead object, although the activities object is being added. The Salesforce integration reads leads, contacts, opportunities, campaigns and accounts and will add custom objects.

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How RightWave Solves the Marketing Automation Skill Shortage

Customer Experience Matrix

Still, the vendor comparison in our VEST report shows that RightWave’s core functionality – for lead generation, campaign management, scoring and distribution, and reporting – is on par with mid-tier leaders Pardot and Marketo. It’s a little hard to review software that isn’t used by its buyers.

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VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

In fact, if you count lead scoring and content testing as part of analytics, seven of the dozen items fell into that category. But when I looked at the most common items (those which had been upgraded by three or more vendors), it immediately became clear that changes related to analytics were heavily represented.

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Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

I sampled leading marketing automation vendors for different sized companies. It turns out that G2Crowd and TrustRadius had consistently huge leads over the others. Looking beyond selection tools: most sites supplement the reviews with industry reports, buyer guides, comparison grids, and similar information to help users make choices.