B2B Marketing Automation Vendor Comparisons: New Report Next Week and The Coolest Sample Yet
Customer Experience Matrix
JANUARY 20, 2011
Thinking about this should lead buyers to a better decision. This lets them judge whether they really care about the factors that are driving the relative rankings. Similarly, making it easy to change the weights raises the question of which weights really are appropriate. The screenshot above illustrates the importance of the weights.
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