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52 Gen Z Stats Marketers Need to Know in 2020

Hubspot

This means that by the time they all reach purchasing age, digital, online, and mobile-first marketing will be vital to your strategy. However, the ways we use social media, handle our finances, and purchase products are still slightly different. 52 Gen Z Stats to Know in 2020. General Stats. The truth is -- kind of.

Stats 101
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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Here are some interesting stats on email usage : 99% of email users check their inbox every day. Here are the stats. According to stats, Gmail tops the list. Let’s see how social media fares in comparison. For instance, women aged 18-29 are the most likely to make purchases based on influencer content.

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How to Use Video Content to Generate Leads and Drive Sales

Contently

YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. After all, you can attract potential customers at the top of the funnel, but there’s no guarantee they’re going to stick around when it’s time to make a purchase. The stats back this up.

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47 Social Media Statistics to Bookmark for 2017

Sprout Social

To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Gender comparisons show online females are 38% more likely to use Instagram over men (26%). Mobile devices account for more than half of all YouTube views.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

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Why Social Media Matters for B2B Vendors

Webbiquity

B2b buyers use social media tools throughout their buying processes, from problem-solving and how-to content in the initial research phase through product/vendor comparisons and customer experience validation. For b2b marketers still trying to quantify the potential benefits of social media marketing, here are a dozen helpful stats.

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?What Is the Modern B2B Buying Process?

SnapApp

They educate themselves – thoroughly – online before even thinking about making a purchase. And then they make that purchase online, too. . Buyers are posting pictures of their purchases, YouTube videos of themselves opening products, Jing tutorials of themselves using software. . Today’s B2B buyers rarely act alone.

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