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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

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Why Social Media Matters for B2B Vendors

Webbiquity

B2b buyers use social media tools throughout their buying processes, from problem-solving and how-to content in the initial research phase through product/vendor comparisons and customer experience validation. For b2b marketers still trying to quantify the potential benefits of social media marketing, here are a dozen helpful stats.

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Impact of Super Bowl Ads on Social Media [New Data]

Hubspot

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). After all, isn’t that what marketing is all about these days; measurement, tracking, interaction, and ROI. And so what? Twitter followers.

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Impact of Super Bowl Ads on the Social Media [New Data]

Hubspot

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). After all, isn’t that what marketing is all about these days; measurement, tracking, interaction, and ROI. And so what? Twitter followers.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. PR, content distribution, influencer marketing, and media tie-ups are done to acquire relevant and quality links. Vendor comparison. Product comparison. White papers. How-to guides.

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Audio SEO: The Complete Guide to Ranking Your Podcast Successfully

Single Grain

Video SEO is used to optimize videos on platforms such as YouTube to generate higher views and engagement. Here are some podcast and audio SEO stats that are worth noting: Worldwide, there are around 2 million podcasts and 48 million episodes. Allow guests to interact on your live show. Yes, you can start a podcast on YouTube!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The pervasive time crunch that blankets us all has forced us to curtail face-to-face relationships in exchange for digital interaction. You know, kind of like “We are really not a transparent company, but we play one on YouTube.&# Thanks so much for posting these stats. I love stats! On the surface, it makes sense.