Digital B2B Marketing

article thumbnail

3 Ways To Use the Value of a Like or Follow

Digital B2B Marketing

Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. It doesn’t matter if you like Hubspot’s formula or not (at least not for this article). The comparison will let you identify segments that represent a disproportionate share of value.

Wikipedia 100
article thumbnail

No, Content Will Not Kill Advertising

Digital B2B Marketing

Even HubSpot, a prolific content marketer, and in many ways a publisher, just crossed a million visits a month to their website. That’s a huge number relative to many B2B marketers but it pales in comparison to the breadth of most B2B advertising campaigns. Compared to advertising, content can make a big impression.