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How Google Search Works, In a Nutshell

Hubspot

Unless you're an SEO expert , it's no surprise if you're mystified by the inner-workings of Google search. How on Earth does Google decide how to rank the pages on your website? Yesterday, Google's head of web spam, Matt Cutts, published a video on the GoogleWebmasterHelp YouTube channel called "How does Google search work?"

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Book Review: Website Optimization

WebMarketCentral

Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it. According to King, "The keyword effectiveness index, or KEI, is a comparison of the number of searches and the number of web page results. King's book makes it possible for any business to improve its online performance.

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77 Link Building Strategies for SEO in 2022

seo.co

They’re important because they’re considered as a marker of trustworthiness in PageRank, the algorithm at the heart of Google Search. Basically, Google wants to rank its most trustworthy results above its less-trustworthy results, assuming the relevance of content is equal. Favor high-DA sites over low-DA sites.

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77 Link Building Strategies for SEO in 2021

seo.co

In this guide, we’re going to provide a high-level overview of link building for SEO, then delve into the 77 strategies most likely to help you boost the visibility of your new site or help your existing site ascend to new heights. Google hasn’t tinkered with the link-relevant side of its algorithm much in previous years.