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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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Lead Forensics vs. Google Analytics: A Comprehensive Comparison

Lead Forensics

What is Google Analytics? Google Analytics is a comprehensive tool from Google that offers wide-ranging insights into website performance. Core Differences between Lead Forensics and Google Analytics Purpose & Audience: Lead Forensics zeroes in on B2B interactions and sales-oriented tracking.

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DuckDuckGo vs. Google: An In-Depth Search Engine Comparison via @sejournal, @searchmastergen

Search Engine Journal

We compare the features of DuckDuckGo and Google. The post DuckDuckGo vs. Google: An In-Depth Search Engine Comparison appeared first on Search Engine Journal. Which search engine is better at finding the information you want, fast?

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ROAS and CAC. A Comparison of Two Important Metrics

NuSpark Consulting

Use ROAS to Test Campaigns : Start with smaller budgets on multiple platforms—Facebook, Google Ads, Instagram. A Comparison of Two Important Metrics first appeared on NuSpark Consulting. Example: E-commerce Business During Holiday Season Imagine you’re an e-commerce business ramping up for the holiday season. You could: 1.

ROAS 100
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DuckDuckGo vs. Google: An In-Depth Search Engine Comparison via @sejournal, @searchmastergen

Search Engine Journal

Learn the key differences between Google and DuckDuckGo, including the pros and cons of each search engine. The post DuckDuckGo vs. Google: An In-Depth Search Engine Comparison appeared first on Search Engine Journal.

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Google vs. Microsoft Bing: A Detailed Comparison of Two Search Engines via @wburton27

Search Engine Journal

Google and Microsoft Bing satisfy the informational needs of millions each day. The post Google vs. Microsoft Bing: A Detailed Comparison of Two Search Engines via @wburton27 appeared first on Search Engine Journal. What do you need to know to optimize for each one?

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LinkedIn Ads vs. Google Ads: A 30-Day Comparative Analysis

Bionic

In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. I was curious to know how LinkedIn Advertising performs against Google Ads. Google Ads : $8,720.16 Engagement: Clicks and Quality Google Ads stole the show when it came to engagement.