Digital B2B Marketing
NOVEMBER 19, 2013
Businesses needs to drive growth and lead generation is a key way the business expects marketing to contribute. It can take months, even years, before marketing is able to prove the value of lead generation efforts with revenue. Measuring B2B Publisher Lead Generation Programs. Enterprise B2B marketers face a conundrum.
Digital B2B Marketing
OCTOBER 29, 2013
Marketing often isolates statistics, removing them from any context that would allow for appropriate comparisons. Here is a comparison, from the same study: 41% purchased a product because they saw a banner ad on a tablet. Consider carefully the comparisons that are not made or the metrics that are not reported.
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Digital B2B Marketing
JUNE 26, 2012
A best practice guide, vendor comparison, industry perspective and even a sell sheet have been lumped under the heading of whitepaper by many marketers. If you are talking about leads and lead generation, setting the definition is critical. To yet another, it is a metric from Facebook.
Digital B2B Marketing
AUGUST 20, 2013
You have a lead generation program. There is not a good or bad value, simply a comparison to yourself last quarter or last year. Measurement branding lead generation marketing qualified leads metrics reporting traffic' An influencer program. An advertising program. A marketing automation program. Just Get Started.
Digital B2B Marketing
MARCH 12, 2013
Provide a comparison with competitive solutions. Take a step back and determine the real purpose of each piece of content. Here are just a few of the potential purposes you may have for a given piece of content. Introduce your solution. Illustrate your understanding of your prospect’s industry.
Digital B2B Marketing
MAY 5, 2011
Lead generation, for purposes of this post, is collecting registration information for content, in order to build a marketing database or deliver leads to telemarketing and then on to sales. According to a study from Fusion B2B on 2011 B2B marketing priorities , lead generation is the single top priority of B2B marketers , at 26%.
Digital B2B Marketing
DECEMBER 3, 2013
For years paid search has been one of the most cost-effective media channels for B2B lead generation. Instead of continuing to invest in other lead generation programs, marketers put more money into search and expand search programs to include the display network (what used to be called the content network).
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