The Effective Marketer

NOVEMBER 3, 2011

Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics. It’s worth trying out: Forrester Benchmarking Tool. Five Benchmarks. Measure Yourself (Free!).

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

Biznology

SEPTEMBER 22, 2016

State of Procurement Study ). 35% intentionally carry their smartphone while shopping so they can comparison shop. Forrester ). Forrester ). FINDING YOUR AUDIENCE. 97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Conductor ). Social Media Examiner ). Interbrand ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Convince & Convert

NOVEMBER 16, 2015

Two of the best PR tools you can leverage are customer testimonials and case studies. After all, testimonials use your customers as your mouthpiece, and case studies present your business’ value propositions—backed up by proof of historical success and data. Don’t fall prey to the comparison game! Both are powerful.

PR 137

PR Marketing & Strategy Practices Business 137

DAGMAR Marketing

MARCH 20, 2023

By 2025, Forrester predicts that 7% of US jobs will be replaced by cognitive technologies, such as artificial intelligence (AI), automation, machine learning, and robots. There have been studies that show 81% of employees believe AI has helped improve their work performance.

Marketing AI 52

Marketing AI Generation Business Content 52

Martech

DECEMBER 8, 2021

Other data, this from a study conducted by Heinz Marketing for Integrate, suggests that 60% of B2B marketers are not confident in their current strategy, technology or team structure. There’s also little reason to believe that the trend will be reversed once more in-person meetings become possible. Why we care.

Account Based Marketing 69

Account Based Marketing Buy Process Marketing Automation Services 69

Stevens & Tate

FEBRUARY 1, 2021

By the peak of the holiday season, worldwide spend on social media advertising was up 50.3%, in comparison to the same time in 2019. Ads on Facebook May Not Be That Important for Brands, After All, Study Shows. Marketers then began to make big investments into tactics to engage homebound customers. In North America, there was a 92.3%

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Customer Experience Matrix

MARCH 30, 2012

To make the comparison, I collapsed the various answers into a few reasonably-distinct categories, committing a certain amount of shoe-horning along the way. Winterberry and Forrester were specifically about online marketing, Gleanster and Marketing Sherpa were B2B surveys, and IBM and the two CMO Council studies were of general marketers.

Barriers 120

Barriers Customer Surveys Budget Programs Process 120

Hubspot

APRIL 12, 2019

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. The cheaper options, by comparison, might have too limited a scale. Want something incredibly powerful and limitless?

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Automation Software 100

Oktopost

JANUARY 12, 2021

Those sites prioritize metrics like add-to-cart, funnel fallout, product comparisons, abandoned cart, and customer reviews, among others. An effective way to hit the preceding touchpoints for a B2B buyer is through compelling case studies that include customer testimonials from B2B professionals in different career verticals.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Martech

MARCH 10, 2022

a case study, additional zero-touch tactics/assets, etc.) The influencer: Researches the different options available through the buying process (focused on best practices and vendor comparisons). Specifically: Translate ABM brand awareness from target accounts into website traffic. Why we care.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. The Internet figure seems low, but this was a very careful and sophisticated study.

Spending 120

Spending Media Mobile Advertising Forrester 120

Valasys

NOVEMBER 1, 2018

According to a study conducted by Forrester Research, there are only 8% of companies that have created a strong alignment between their sales and marketing departments. More often than not, marketers keep a close eye on the competition’s marketing materials in order to know where they stand in comparison. Outrun the competition.

Top of Funnel 40

Top of Funnel Planning Paid Search Agency Lead Ranking 40

The ROI Guy

FEBRUARY 20, 2019

You make a mental note to do a price comparison later and check your watch. CSO Insight’s fourth annual sales enablement study reveals that while just implementing a defined sales enablement function is proven to increase the number of salespeople achieving quota by 22.7% His hour is almost up. In scenario two , you’re multitasking.

Training 40

Training Case Studies Validation B2B Sales 40

SnapApp

MAY 29, 2018

A 2016 study found that the average group size involved in B2B buying decisions is 6.8 , up 25% from 5.4 They need calls and emails from sales, invitations to bottom-funnel webinars, and access to sales enablement material like competitor comparisons, fact sheets and demos. just 18 months previous. Understand your buyer profile. “71%

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Sana Commerce

AUGUST 15, 2022

Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. This might result in higher long-term costs, in both money and time, than a more straight-forward comparison might have you believe. Case study: Moto Direct’s cost-efficient platform switch. Press play!

Work Management 52

Work Management Marketing Management Cost CMS Development 52

Sana Commerce

AUGUST 15, 2022

Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. This might result in higher long-term costs, in both money and time, than a more straight-forward comparison might have you believe. Case study: Moto Direct’s cost-efficient platform switch. Press play!

Work Management 52

Work Management Marketing Management Cost CMS Development 52

Strategic-IC

MAY 29, 2018

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. At the Consideration stage, more middle of the funnel content is needed; such as case studies, webinars, or more in-depth videos. 5 Lead Nurturing Strategy Considerations.

Lead Nurturing 48

Lead Nurturing Top of Funnel Lead Ranking Marketing Qualified Leads 48

The ROI Guy

NOVEMBER 30, 2011

However, it is during this early phase that buyer’s indicate establishing strong provider preferences, with Forrester indicating that 65% of vendors who create the buying vision during these early phases of the journey getting the deal. For many solution providers, lack of engagement means a “failure to launch”.

Marketing Management 40

Marketing Management Process Peer-to-peer Case Studies 40

The ROI Guy

NOVEMBER 10, 2014

– the Prospect should not wait to address the issue because every day is costing them, they are leaving good money on the table (significant bottom-line impact, ROI and fast payback), and they are falling behind competitively (illustrated through peer comparison benchmarks). • Why Your Solutions? Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Directive Agency

FEBRUARY 22, 2019

In a recent study by Adstage , they found that average Google CPCs increased 117 percent year-over-year. Why not create a LinkedIn Sponsored Content Campaign that promotes awards and achievements, case studies, new product feature releases, analyst reports, etc.? Forrester Wave Reports. G2Crowd Company Comparison Reports.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The ROI Guy

APRIL 14, 2015

– the Prospect should not wait to address the issue because every day is costing them, they are leaving good money on the table (significant bottom-line impact, ROI and fast payback), and they are falling behind competitively (illustrated through peer comparison benchmarks). Why Your Solutions? Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

MARCH 20, 2013

This was presented at the latest Forrester Sales Enablement Forum, and is a marked increase from the 65/35% split of just two years ago. Recommended Sales Tools TCO Comparison Tools – comparing your solution versus competitors head-to-head to demonstrate lower costs to own, and superior incremental value.

ROI 40

ROI Process Peer-to-peer Best Practices 40

The ROI Guy

JANUARY 6, 2012

However, it is during this early phase that buyer’s indicate establishing strong provider preferences, with Forrester indicating that 65% of vendors who create the buying vision during these early phases of the journey getting the deal. For many solution providers, lack of engagement means a “failure to launch”.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

Adobe Experience Cloud Blog

MARCH 23, 2011

This bird’s eye view from Mashable gives a glimpse into B2B marketing and social media, complete with B2B and B2C comparisons. The numbers show that although more B2B companies are using social media, B2C companies are more active.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

The ROI Guy

MAY 9, 2012

Forrester) The “Inability to communicate value messages” remains the number one inhibitor to achieving quota (SiriusDecisions) With the iPad and the right interactive applications however, we might be able to overcome these issues.

Lead Ranking 40

Lead Ranking Lead Scoring Paper Comparison 40

The ROI Guy

JANUARY 16, 2014

– the Prospect should not wait to address the issue because every day is costing them, they are leaving good money on the table (significant bottom-line impact, ROI and fast payback), and they are falling behind competitively (illustrated through peer comparison benchmarks), • Why Your Solution? Sources: • Gartner Forecasts 3.1%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

SnapApp

JULY 11, 2017

Considering that we also know from Forrester research that 74% of business buyers conduct more than half of their research online, and Demandbase research shows that 53% of B2B buyers admit to taking longer to make a purchase, this poses an interesting scenario. . A recent CEB study found that an average of 5.4 Source: HubSpot.com.

Buy 70

Buy Process B2B Peer-to-peer 70

The ROI Guy

JANUARY 8, 2013

As a result, Financial Justification / ROI is now the most important content buyers rely on to make purchase decisions (greatly exceeding the importance of case studies, product demos and thought leadership content), and that over 90% of IT purchase decisions now require a formal business case for approval (IDC - 2013).

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

NOVEMBER 29, 2010

For example, automotive sites now provide more tools than ever to guide buyer’s decisions including customized configurators and pricing tools, competitive comparison tools, video brochures, and Facebook “fan” pages. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

MARCH 1, 2016

– the Prospect should not wait to address the issue because every day is costing them, they are leaving good money on the table (significant bottom-line impact, ROI and fast payback), and they are falling behind competitively (illustrated through peer comparison benchmarks). Why Your Solutions?– Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

SEPTEMBER 17, 2010

Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you. Ever get a competitive comparison ofor a product when you don’t even know what the product does and why you care? How fundamental is the shift from product / solution selling to value selling / marketing?

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

6sense

MAY 23, 2016

As B2B marketers we’ve all had to grapple with well-informed buyers who can investigate your product, do comparison shopping and get deep into the decision-making process without ever filling out a form on your website or connecting with your sales team. I hope you find this post useful.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Lead Ranking 48

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

APRIL 8, 2014

– the Prospect should not wait to address the issue because every day is costing them, they are leaving good money on the table (significant bottom-line impact, ROI and fast payback), and they are falling behind competitively (illustrated through peer comparison benchmarks), Why Your Solution? Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JULY 15, 2015

– the Prospect should not wait to address the issue because every day is costing them, they are leaving good money on the table (significant bottom-line impact, ROI and fast payback), and they are falling behind competitively (illustrated through peer comparison benchmarks). Why Your Solutions? Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

JULY 9, 2013

As a result, Financial Justification / ROI is now the most important content buyers rely on to make purchase decisions (greatly exceeding the importance of case studies, product demos and thought leadership content), and over 90% of IT purchase decisions now require a formal business case for approval (IDC - 2013).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40