The ROI Guy
JANUARY 25, 2017
According to Forrester, the early bird still catches the worm, with a significant 74% of all deals going to the provider who helps "establish the buying vision", while only 26% goes to the vendor who "responds to a request" and wins the bake-off. And CXO buyers rely heavily on peers – both in collaboration and in comparison.
Only B2B
APRIL 3, 2024
Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data. Researching competitor content: While not ideal, exploring competitor content can still offer valuable insights, especially if prospects subsequently visit your website for comparison.
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Martech
JULY 25, 2022
Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Read next: How marketing ops improves ROI through campaign performance and budget management.
Vision Edge Marketing
JUNE 6, 2023
In comparison to the CMO, the CGO has a broader focus. The Temkin Group study, “The ROI of Customer Experience,” found that customers who have a positive experience are more likely to repurchase from a company (86%), recommend it to others (77%), and forgive it for mistakes (74%).
SpotMe Blog
JUNE 28, 2023
1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset. Looking for more info about the best Boomset competitors?
The ROI Guy
FEBRUARY 8, 2017
For example: Engaging earlier is a requirement, with 74% of deals going to the provider setting the buying agenda (according to Forrester), but most partners are notorious at engaging late in the sales cycle, and merely responding to solution requests and RFPs.
Content4Demand
SEPTEMBER 24, 2021
An example of a content strategy would be targeting bottom-of-the-funnel activities for those using G2 Crowd to make comparisons of vendors. Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits. We treat it as powering the MQA.
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