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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Why Is It Important to Analyze Your Facebook Metrics?

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). On the downside, there are a few “unknowns” listed in the comparison table below for Matomo because they didn’t provide answers for this post. What to do?

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Why Twitter Killed the Twitter Share Button

Convince & Convert

Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of Twitter shares on their content have disappeared. Why would Twitter do this? Twitter is struggling to find a workable business model. Now, POOF, it’s gone. What’s the upside?

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Twitter vs. Facebook: Which Platform Should Your Business Be On?

Hubspot

When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one -- Should my business be on Twitter, or Facebook? Ultimately, Facebook's purpose is to connect people with their friends and family. Twitter vs Facebook Users. The total number of U.S.

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Will Threads unravel despite the Twitter/X exodus?

SmartBrief - Marketing

By comparison, X (the social platform formerly known as Twitter) will have 56.1 The platform was rolled out quickly to take advantage of frustration created by Elon Musk’s (mis)management of the X/Twitter platform. The platform was resurrected after Musk purchased Twitter (now X). million monthly active users.

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Competitor mapping: The benefits and how to create your own

Sprout Social

Consider brand perception in comparison to your competitors. A competitor map can be visualized in a variety of formats such as comparison charts, pie charts, scatter graphs and bubble maps. Comparison table A comparison table is a traditional method for mapping. What do people think about each brand and product?

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Facebook Responds to Worldwide Disasters With Safety Check

Convince & Convert

As you’ve no doubt seen in the headlines (and in your own Facebook feed, most likely) is the groundbreaking use of Safety Check by Facebook in the aftermath of the Paris terrorist attack. Since then, Facebook also deployed Safety Check for the Boko Haram bombings in Nigeria this week as well. A few reasons.

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