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How to build a competitive analysis report with examples and tools

Sprout Social

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Examples of competitive analysis reports Here are some sample scenarios showing the details a competitive analysis report should focus on.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

To unlock the full value of a landing page visit, you’ll want to track what happens to each visitor after the page view, form submission, click-through, or phone call. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit. That’s life. Store Visit Conversions.

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New Research: Consulting Buyer Criteria and Priorities are Changing? How? Why?

Hinge Marketing

Sampled Both Buyers and Sellers. Cross Industry Comparisons Included. Firms that are viewed as highly relevant to clients’ current issues are 82% more likely to be highly recommended by their existing clients. Facebook and Twitter are growing in popularity with more than 42% saying they use it platform.

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Creating brand awareness

Ontraport

In the Awareness sub-stage, your potential leads have likely already been exposed to your brand, and your new goal is two-fold: You want them to click on your ungated (or free) content so they’ll be added to your retargeting list, and you want them to begin to view you as a reliable source of information. Developing your ungated content.

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Buyer Behaviors Are Changing. Can Sellers Adapt?

Hinge Marketing

Sampled Both Buyers and Sellers. Cross Industry Comparisons Included. Firms that are viewed as highly relevant to clients’ current issues are 82% more likely to be highly recommended by their existing clients. Facebook is making a surprisingly strong showing with a third of A&FS buyers using it for business purposes.

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Busting Facebook’s Most Widespread Myth

Convince & Convert

For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. Let’s take a moment to look at the different forms of measuring reach on Facebook pages.

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Creating brand awareness

Ontraport

In the Awareness sub-stage, your potential leads have likely already been exposed to your brand, and your new goal is two-fold: You want them to click on your ungated (or free) content so they’ll be added to your retargeting list, and you want them to begin to view you as a reliable source of information. Developing your ungated content.