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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). UGA, GA4, and Privacy But first, a quick note about privacy. All of the alternatives below have stronger privacy protections built in. MixPanel Capterra rating: 4.5 (117

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Would You Pay for an Ad-Free Facebook Subscription? 64% of Consumers Say "No"

Hubspot

When Bloomberg reported that Facebook was conducting market research to gauge interest in an ad-free, paid subscription model, we decided to do a bit of our own research. Facebook -- to most consumers, at least -- has long served as a free product. Measuring Public Interest in an Ad-Free Facebook Subscription.

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Facebook vs Google+: What's the Difference?

SnapApp

There are a few standout features that clearly help Google+ stand out from Facebook, formerly one of the hottest and most effective business marketing social media platforms. Facebook's chat pales in comparison, especially considering Facebook chat never really caught on as a business marketing tool. More control.

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4 Things We Want to Know After Reading Mary Meeker's 2018 Internet Trends Report

Hubspot

“It seems like we’ve reached a point where more internet users would require a greater investment in infrastructure, especially in underserved or underdeveloped regions,” says HubSpot Social Media Editor Henry Franco. Meeker calls this the "privacy paradox.". This creates a privacy paradox.

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. New LinkedIn Features.

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What's Your Facebook Ecommerce Strategy?

Hubspot

As was very nicely predicted in an Social Commerce Today article from January 2010 regarding Facebook’s integrated payment system, online retailers are definitely taking notice and looking for ways to take advantage of the massive social media giant Facebook and its expanding ecommerce capabilities.

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Everything Marketers Need to Know About the New Apple iOS 17

Litmus

And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP) , which sounded like another version of Apple’s Mail Privacy Protection , but this time impacting click tracking. Mainly impacts ad platforms Well, right now it looks like the primary target is ad platforms like Google and Facebook ads.