ROAS and CAC. A Comparison of Two Important Metrics
NuSpark Consulting
OCTOBER 31, 2023
You spent $10,000 on a Facebook ad campaign and generated $50,000 in revenue. Media Buying Decision Based on ROAS If the ROAS is high (like in our example), you might decide to allocate more budget to Facebook ads, perhaps even extending the flash sale. A Comparison of Two Important Metrics first appeared on NuSpark Consulting.
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