Hubspot

JANUARY 29, 2020

So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target. That's why Google ads keyword planner is an important tool for marketers. Generate keyword ideas.

Keywords 96

Keywords Paid Search Agency Google Ads 96

seo.co

NOVEMBER 1, 2021

Understanding keyword search volume is critical for engaging in meaningful keyword research , but many people misunderstand it. Appropriate and properly implemented keyword research is a critical component of our expert link building services. Keyword Search Volume Overview. Google Ads Keyword Planner.

Keywords 105

Keywords Traffic Tools Long Tail Marketing 105

KoMarketing Associates

JANUARY 3, 2017

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis.

Analytics 243

Analytics CTR Google Reachforce 243

Marketing Insider Group

JANUARY 9, 2023

Optimizing your website’s domain authority is as easy as understanding, measuring and taking simple steps to improve. Although, it’s important to know that Google doesn’t consider domain authority a factor of ranking websites. Your earned links don’t contribute to Google rankings. Ranking Keywords. Why Is It Important?

Domain 336

Domain Lead Scoring Lead Ranking SERP 336

KoMarketing Associates

JANUARY 3, 2017

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis.

Analytics 201

Analytics CTR Google Reachforce 201

ClearVoice

JUNE 22, 2022

CLICK TO TWEET>>>Some marketers are dead focused on markers, such as keyword difficulty and search volume, that they forget about the user’s search intent. <<<CLICK Keywords have various search intents attached to them. Some keywords help searchers obtain information about a specific topic.

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Scoring 52

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months.

Top of Funnel 111

Top of Funnel SEO B2B Paid Search Agency 111

Marketing Insider Group

MARCH 2, 2021

Optimize all of your content for maximum results. That includes pricing information, comparison guides, reviews, product/service demonstrations, and information on how to purchase a good or service from your business. She searches for “outsourced content creation services” on Google. Don’t forget about the loyalty stage.

Analysis 323

Analysis Top of Funnel Work Management Lead Scoring 323

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. And you make your article longer.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Read on to learn the eight-step process we use to optimize Google Advertising costs.

Hubspot 74

Hubspot Cost Google Process 74

Webbiquity

JUNE 5, 2019

There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors. Here’s a comparison and analysis of the important features of both Serpstat and SEMrush. Keyword research. Evaluate Keyword by Difficulty. Sort Keywords by Topic.

SEO 159

SEO Tools Paid Search Agency API 159

KoMarketing Associates

MARCH 1, 2016

Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Developing a list of good keyword opportunities can be both time consuming and challenging. Prioritizing Your Keyword List.

Keywords 120

Keywords Lead Scoring Lead Ranking Research 120

KoMarketing Associates

MARCH 29, 2018

Here we’ve outlined some of our favorite B2B SEO tools for everything from keyword research to link building, content development, technical auditing, performance analysis, and more. Pro Tip: Find out where competitors are ranking in organic search results and analyze their keyword strategies. Google Analytics.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

DAGMAR Marketing

JULY 7, 2020

Although there are a number of elements that go into a top-performing online marketing campaign , keywords top the priority list. Here we’re going to provide some tips on how to do keyword research to help boost SEO for pest control companies. How to Discover Keywords. Are you using the right keywords?

Keywords 52

Keywords Research Work Management Tips 52

KoMarketing Associates

APRIL 3, 2018

At the beginning of the year, Google announced the beta release of a new Search Console experience. For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Performance report. This is Google’s search performance reporting.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

ClearVoice

JUNE 28, 2021

Co-optimization can help optimize paid media budgets while optimizing pages can improve paid search quality scores,” she continues. Strong co-optimized marketing efforts can result in greater overall share of voice, knocking out competitors, and can allow marketers to monitor search cannibalization more effectively.”.

SEM 59

SEM SEO Optimization Paid Search Agency 59

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. From there, identify areas of your content that can be better optimized to address the disparities you found in the first step. What Is SEO Competitor Analysis?

Analysis 119

Analysis SEO SERP Domain 119

Kevin Indig

JULY 31, 2023

Search Intelligence used Google Keyword Planner to land massive links for our Bingo client from: The Sun (DR 90) MSN, (DR92) Blackpool Gazette (DR 72) many other UK news publications Read how they did it In early June, I posted a snarky Tweet (Xeet?) My central argument is optimization is low-hanging fruit.

PageRank 98

PageRank Microsite Comparison SEO 98

Kevin Indig

SEPTEMBER 11, 2023

Unpredictable factors (Google updates, competitors, SERP landscape changes) make SEO forecasting tricky, but nothing leads to unrealistic goals more as the SEO baseline problem. 🧩Example : Leadership asks you for a bottom-up forecast of SEO traffic for 2023. Think of separating the egg yolk from the white when you crack an egg.

Forecasting 114

Forecasting SEO Microsite Domain 114

Sprout Social

NOVEMBER 30, 2023

Once you know more about your competitors’ methods, you can avoid their pitfalls and take advantage of missed opportunities to optimize your marketing. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor.

Planning 102

Planning Paid Search Agency Advertising Benchmark Analysis 102

Webbiquity

MARCH 31, 2022

For example, if you sell design or animation software , you will need to work with professional graphic designers because they have the capacity to understand your product and audience. That means your website isn’t just competing with other websites for search results—it’s also competing with Amazon products and Google listings.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Anyword

FEBRUARY 23, 2022

Dollar for dollar and click for click, Google Ads is a PPC advertising platform that you can’t ignore. The average conversion rate for Google Ads is 4.4% In comparison, Bing has an average conversion rate of 2.94%, with an average cost of $41.44 – so that’s less expense, but also a much lower rate. What Is “Google Ads”?

Paid Search Agency 52

Paid Search Agency Google Ads Copywriting 52

Webbiquity

AUGUST 7, 2018

Broadly speaking, analytics tools help optimize your content marketing efforts by providing four types of information: Trends: What patterns are you seeing on your website in terms of traffic sources and levels, visitor engagement, popular content, and which CTAs are driving conversions?

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. What does Google consider a reliable source, good enough to rank high? So, optimize content for users to find what they expect.

SERP 80

SERP Long Tail Marketing Dwell Content 80

ClearVoice

APRIL 23, 2021

What is off-page optimization? Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Off-page optimization validates your work. ” Curious about off-page optimization?

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

Unbounce

DECEMBER 13, 2018

Google Ads amounts to billions of dollars in revenue for the search engine giant, but what about your revenue? Google made their standard text ads larger by introducing expanded text ads (ETAs) in 2016. Experts jumped on this new format immediately, even though Google didn’t require they switch until January 2017.

Ads 111

Ads Google Mobile Advertising Clickthrough 111

QuanticMind

JUNE 14, 2019

There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. You could get results by optimizing bids and audience targeting for broad match search terms with a high search volume. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance.

Long Tail Marketing 48

Long Tail Marketing PPC Keywords Cost Per Click 48

Optinmonster

JANUARY 29, 2024

Content marketing ROI is a percentage that shows how much revenue you gained from content marketing in comparison to what you spent. Before we get started, you’ll need to have Google Analytics set up on your site. This involves creating SEO-optimized content that ranks well in search engines, driving organic web traffic.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

SmartBug Media

MAY 12, 2021

For example, B2C websites usually are aimed at just one buyer per visitor; B2B customers often involve a variety of people in different roles working together to make a decision to buy your product. Main B2B website content should be to the point and focus on one keyword or topic per page. Optimizing for Mobile.

Examples 64

Examples B2B Mobile Marketing Click Rate 64

Content Marketing Institute

OCTOBER 16, 2018

However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. It’s optimized, sure, but it’s also constructed to be the ultimate read. This insight comes from my company’s experience in ranking for 16,200 words on Google. Here’s the kicker.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

seo.co

APRIL 11, 2021

Enter Google shopping, another third-party online marketplace platform. Google shopping hosts endless amounts of products on its site. Like its search engine, Google Shopping is a giant aggregator of information, only it is dedicated to physical products for sale. What is Google Shopping? History of Google Shopping.

Work Management 107

Work Management Google Marketing Budget ROAS 107

Moz

SEPTEMBER 13, 2020

Scenario 1: You don’t know what keywords you should be ranking for. Targeting the right keywords is central to getting a return from SEO. Targeting the most valuable and relevant keywords to your product/service is crucial. Tools to conduct your keyword research: Moz Keyword Explorer ? Google Trends ?

SEO 64

SEO Optimization De-duping Keywords 64

Hinge Marketing

DECEMBER 3, 2014

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Because of this, content publishers can focus more on the experience of their readers as opposed to stuffing keywords in content in order to be found in search engines. 1) Google Auto-Populate.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. Which led me to the following: a comparison between two texts generated by AI and one by a human (yours truly), all three answering the same “prompt” : “What are the most important tips to have an effective B2B marketing blog?”

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Hubspot

MAY 23, 2019

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? With it, there’s less competition for inflated keyword bids, so you're more likely to reach users actively searching for your products and services.

Display 77

Display Google Marketing Analytics Tools Paid Search Agency 77

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Off-page SEO is crucial in demonstrating your website’s expertise, authoritativeness, and trustworthiness (E-A-T) to Google and other search engines.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

TrustRadius Marketing

JUNE 20, 2022

This helps you optimize how your product or service is positioned within your niche market. Premium features include: Increased followers per audit Audit comparisons Follower analysis Growth tracking ‘Unfollower’ metrics Fake or inactive follower lists CSV/Excel downloads. See a full comparison of FollowerAudit plans here.

Social Media 116

Social Media Analytics Work Management Media 116