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Social media in B2B: from platforms to content… Ten years later.

Exo B2B

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. In the latter case, here are two other graphs coming from CMI first and then, a study done by one of Forrester’s B2B specialists, Laura Ramos.

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50 Facts about online consumer behavior not to ignore

Biznology

eMarketer ). 35% intentionally carry their smartphone while shopping so they can comparison shop. Forrester ). Forrester ). (Social Media Examiner). 85% of all consumer purchases are made by women, including everything from autos to health care. Greenfield Online ). GE Capitol). Global Web Index ). SELLING TO THEM.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows. What is the share of ad spending for different media?

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Within the last two years, Google research has shown that comparison searches using the word “best” have grown by 80%. hours per day on their mobile devices.” ( Emarketer ). Forrester ). About 65% of shoppers admit to looking up price comparisons on their mobile phones while in a brick and mortar store. LinkedIn ).

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6 Content Marketing Trends to Help Plan Your 2016 Budget

Content Standard

A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 Interactions on Twitter (32 percent) and Facebook (27 percent), rose, too, but paled in comparison. billion by 2017. Over the past year, Instagram has further proven its effectiveness as an ad platform.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate. link] web3test FFtf: The 39 Social Media Tools I'll Use Today | Blogging and Content Creation | Social Media Consulting – Convi… [link] [link] Forrest W.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

By 2014, Forrester predicts that social media spending will be higher than that for both email and mobile, though still much smaller than search and online display advertising. Small Biz Lead Gen Surges with Social by eMarketer. B2B Spending on Social Media to Explode by eMarketer. Organic Search Still Reigns by eMarketer.