KoMarketing Associates

JANUARY 25, 2013

Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. One of the most important sections of the survey is the comparison of B2B marketing channels leading to a higher quantity of leads versus a higher quality of leads.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Marketing Insider Group

JANUARY 29, 2013

Recently, Lattice Engines and former Eloqua and Forrester CMO, Brian Kardin posted on this site about his own real-time marketing dashboard. This is important because what we call big data today, will pale in comparison to the big data sets in just a few short years. Let me know what you think in the comments below. Image Source.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Everything Technology Marketing

FEBRUARY 19, 2011

How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails? Generating Leads with Social Media Going back to the original question: how do you leverage social media to deliver conversions?

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. G2Crowd Company Comparison Reports.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Hinge Marketing

DECEMBER 29, 2015

Many cite the start of marketing automation in 1999 with Eloqua and SilverPop, and InfusionSoft has been around since 2001. For comparison, many people thought Facebook was a fad when it started in 2004 or when Twitter started in 2006, yet nearly every company utilizes each even though they are five years newer than marketing automation.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48