Buzz Marketing for Technology

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Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

Wanted to save products to the cart for lower comparison. While online shopping has become a very credible way to receive goods and services, many websites still display a “security logo” during the checkout process to ensure visitors that they are using a trusted site for their online purchases. Wasn’t ready to purchase the product.

Forrester 100
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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

38% comparison shopped online. Product reviews and recommendations are major resources for consumers doing research; make sure they’re prominently displayed on the product pages of your website. 36% checked out the brand/manufacturer’s website. 31% read online endorsements, reviews or recommendations.

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Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Brands often spend a disproportionate amount of time, money and effort on website branding efforts, in comparison to the relative pittance reserved for complementary Facebook efforts. Offers and calls-to-action should be prominently displayed, and any associated instructions should be easy to follow. 5. Confusing calls to action.

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10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Brands often spend a disproportionate amount of time, money and effort on website branding efforts, in comparison to the relative pittance reserved for complementary Facebook efforts. Offers and calls-to-action should be prominently displayed, and any associated instructions should be easy to follow. Confused Calls-to-Action.

Facebook 100
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Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Make sure you are clearly displaying buttons and items within your mobile-friendly site and navigation bar that will lead customers to seasonal hot-ticket items, so you steal their attention before a competitor does. And once again, make price comparisons and your sale items easy to find and navigate to on the small screen.

Cost 100
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A Behavioral Model of Information Seeking on the Web

Buzz Marketing for Technology

Browsing takes place in many situations in which related information has been grouped together according to subject affinity, as when the user views displays at a conference or exhibition, or scans periodicals or books along the shelves of a bookshop or library. In Organizational Effectiveness: A Comparison of Multiple Models, ed.

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Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps

Buzz Marketing for Technology

This unique form of digital literacy – photo-visual literacy – helps users to intuitively and freely "read" and understand instructions and messages that are displayed in a visual-graphical form. The skeptical strategy, in comparison, involves deeper, more critical questions. 77] Springer, C. Salvendy, G. (ed),