Marketing Insider Group

FEBRUARY 2, 2021

If you’re unsure about which channels your target audience prefers, do some market research to learn more. Research articles. Comparisons. Social media is also useful for researching and understanding your target audience. Use platforms like Vimeo and YouTube – where you can optimize your videos. Case studies.

Paid Content 275

Paid Content Marketing Budget Paid Search Agency Advertising Channels 275

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. In complex industrial sales, researchers often do not have the authority to make the final purchase decision.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

SmartBug Media

DECEMBER 23, 2022

In either case, they are looking for the best solution to their problem, which means you need to provide information that helps them imagine what working with or purchasing from your brand looks like. While researching in these channels, people will discover many pieces of awareness level content that does three things: Informs.

Paid Content 52

Paid Content SMS FAQ Sample 52

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter.

Social Media 155

Social Media Media Paid Content Work Management 155

Valasys

MAY 5, 2020

When someone is looking to purchase a product or service, their user search intent is transactional. They want to perform a specific action, like find the best place to buy what they want, search for discounts or prices, or carry out further research. How to Optimize for Navigational Intent.

Intent 64

Intent Optimization Content Lead Scoring 64

Martech Advisor

JANUARY 28, 2020

The latest research by Content Marketing Institute (CMI) reported that B2B marketers primarily used content marketing to drive brand awareness, educate audiences, and build credibility. They can be used to draw comparisons, provide an overview, show trends, explain processes and workflows, etc. Gated Content.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Pam Didner

APRIL 2, 2021

If it’s at all possible, please tie select KPIs to sales even though I understand that’s hard to do if your content marketing focuses on outbound efforts or the top of the purchase funnel. The easiest way to track content performance is to incorporate clear calls-to-action to your content, such as ‘contact sales’ or ‘request a demo’.

Top of Funnel 106

Top of Funnel Planning Content Marketing Paid Search Agency 106

Optinmonster

FEBRUARY 23, 2023

How to Create Bottom of the Funnel Content 8 Types of Bottom Funnel Content Case Studies Reviews and Testimonials Alternatives Competitor Comparison Use Cases Webinars Product Demo Videos Pricing Page Best Practices for Creating Bottom of the Funnel Content Conclusion: Start Creating Bottom of the Funnel Content Today!

Top of Funnel 72

Top of Funnel Examples Marketing Funnels Digital Marketing Funnels 72

Martech Advisor

MARCH 11, 2020

As a CMO, if you are contemplating which marketing automation tool to implement at your multinational corporation, your decision could be guided by a stream of content consisting of research, evaluation, product demos, and trials. Example: Moz is an SEO software that helps with keyword research, site audits, link building, etc.

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

Optinmonster

FEBRUARY 23, 2023

How to Create Bottom of the Funnel Content 8 Types of Bottom Funnel Content Case Studies Reviews and Testimonials Alternatives Competitor Comparison Use Cases Webinars Product Demo Videos Pricing Page Best Practices for Creating Bottom of the Funnel Content Conclusion: Start Creating Bottom of the Funnel Content Today!

Top of Funnel 69

Top of Funnel Examples Marketing Funnels Digital Marketing Funnels 69

SnapApp

JULY 24, 2017

Multinational software company Citrix took product comparison content to a whole new level with their “GoToMeeting MVPs” campaign. . . The calculator provides extremely valuable information - tax rate comparisons - to a high value segment of the firm’s customer base. . Pew Research Center. Take this blog post , for example.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

Single Grain

SEPTEMBER 22, 2023

A marketing funnel is a roadmap that illustrates the customer journey from awareness of a product or service to the final stage of purchasing and beyond. Even after a customer has made a purchase, your funnel can continue with cross-sells and upsells. If you don’t know you have a problem, why would you purchase a solution for it?

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Single Grain

NOVEMBER 3, 2020

Unlike traditional companies whose main aim is usually to get a sale, most SaaS companies use content marketing to differentiate themselves from their competitors and attract trial subscriptions or demo sign-ups. What’s more, SaaS companies do not sell their software for a one-time purchase fee. Lead magnet downloads. C) PPC Ads.

Marketing Budget 98

Marketing Budget Marketing Strategy Marketing & Strategy Sales Management 98

Single Grain

NOVEMBER 16, 2023

Buyer Persona Development A buyer persona is a semi-fictional representation of your ideal customer, based on market research and real data about your existing customers. In this step, there are two things to focus on: keyword research and the kind of content you’ll produce.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Scoop.it

NOVEMBER 2, 2021

Businesses utilize blogs, eBooks, case studies, market research, videos, podcasts , and other types of content to attract, engage, and convert visitors to their websites. Solutions to their firm’s problems Comparisons of different goods A product or service review Pricing-related documents. How to do keyword research?

Paid Content 91

Paid Content CMS Development B2B Marketing Marketing & Strategy 91

Single Grain

JANUARY 29, 2020

Maptive saw a 51% increase in software demo sign-ups. Most people start with a Google or other search engine query when conducting product research, and that includes business owners looking for a SaaS product for their company. 90% of B2B buyers say that online content has a moderate to major effect on their purchasing decisions.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Single Grain

JULY 19, 2019

With the availability of data like purchase history, consumer behavior and links clicked, as well as sophisticated software to implement campaigns, custom content has never been easier. 52% of consumers say that watching product videos makes them more confident in online purchase decisions.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

With the availability of data like purchase history, consumer behavior and links clicked, as well as sophisticated software to implement campaigns, custom content has never been easier. 52% of consumers say that watching product videos makes them more confident in online purchase decisions. And don’t just think YouTube.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Outgrow

SEPTEMBER 18, 2022

You need to research your audience, what type of content they prefer consuming, in what form, and on what channel. Whereas, personalized emails with demos, multichannel communication with offers, ROI calculators and user-generated content create brand awareness and recall. First, know your audience through market research.

Work Management 52

Work Management Marketing Management Outgrow Planning 52

SnapApp

JULY 7, 2017

This also reduces the amount of time the user has to research surgeries to determine which is best. Also, for demo requests, we use a multistep interactive qualifier form instead of the regular one step request demo form. This helps us qualify and understand the buyer’s intent even better than spending time on unnecessary demos.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convert

JUNE 8, 2022

Google research shows that 1-5 seconds and the probability of a bounce increase by 90%! It’s a comparison that’s telling you to put in more work in speeding up your site. However, it does not have to be a demo store. To run such tests, plug in the link to theme 1’s demo store on PageSpeed Insights and do the same for theme 2.

Marketing Analytics Tools 98

Marketing Analytics Tools Optimization Lead Scoring Lead Ranking 98

seo.co

JANUARY 15, 2021

There are a few keys to being successful here—your opinion should be strong, well-researched, and at least somewhat debatable. Punished Props has built a successful Youtube brand around video tutorials on how to make realistic-looking costumes, weapons, and armor. Demo videos. Prediction pieces. What not to do.

Marketing Websites 83

Marketing Websites Content Webinar Metrics Work Management 83

Single Grain

MARCH 4, 2020

The major social media platforms where your business should have a presence are Facebook, YouTube, Twitter, Pinterest, LinkedIn, Snapchat and Instagram. Dive Deeper: Paid Content Promotion: A Comparison of the Different Platforms. Research Your Competition: Chances are, your competitors are using social media to promote their business.

Paid Content 66

Paid Content Social Media Social Marketing Media 66

Convince & Convert

DECEMBER 30, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. Like list content, this is a very effective form of content marketing according to our research. Comparisons and “Versus” Content. It’s specific and to the point. Testimonials.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. Like list content, this is a very effective form of content marketing according to our research. Comparisons and “Versus” Content. It’s specific and to the point. Testimonials.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Single Grain

DECEMBER 6, 2019

Starbucks uses a gamified mobile app that draws on data like purchase history and location to get as personal as possible, allows customers to customize their drinks, and encourages further use with its rewards system – which skyrocketed their revenue to $2.56 Imagine that you’ve recorded a video for your YouTube channel.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Hubspot

AUGUST 7, 2018

61% of online purchases are the direct result of a customer reading a blog. Creating a buyer persona takes a bit of research, some guesswork, and tweaking. A new visitor in the awareness stage won’t want a live demo of your product, but they would read a quick checklist or blog post that helps them better understand their problem.

Paid Content 101

Paid Content CMS Development Buyer Personas Work Management 101

TrustRadius Marketing

NOVEMBER 2, 2022

The Sage Intacct system includes accounting, cash management, purchasing, vendor management, financial consolidation, revenue recognition, subscription billing, contract management, project accounting, fund accounting, inventory management, and financial reporting applications, all delivered through the cloud. LEARN MORE. Sage Intacct.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The Sage Intacct system includes accounting, cash management, purchasing, vendor management, financial consolidation, revenue recognition, subscription billing, contract management, project accounting, fund accounting, inventory management, and financial reporting applications, all delivered through the cloud. LEARN MORE. Sage Intacct.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

The Sage Intacct system includes accounting, cash management, purchasing, vendor management, financial consolidation, revenue recognition, subscription billing, contract management, project accounting, fund accounting, inventory management, and financial reporting applications, all delivered through the cloud. LEARN MORE. Sage Intacct.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52