Digital B2B Marketing

AUGUST 20, 2013

You also provided content that supports the sale and likely established the initial overall perception of your company and product with the audience. There is not a good or bad value, simply a comparison to yourself last quarter or last year. If deals aren’t closing, look in the mirror before you point at sales.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 100

Digital B2B Marketing

JUNE 26, 2012

Thought Leadership Almost any type of content has been labeled thought leadership marketing in recent years. Or are you referring to a twitter strategy that includes your autoresponder rules, mass following tool and autoshared content sources? If you are using these terms today, it is time to stop and explain what you really mean.

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

Digital B2B Marketing

NOVEMBER 19, 2013

Track the response rate (click rate or content view rate) of contacts from each source. You may need to broaden your definition slightly for sake of consistent comparison (e.g. You do have a nurture program all new contacts from publishers are automatically enrolled in, right?

Lead Generation 100

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 100

Digital B2B Marketing

OCTOBER 25, 2012

In order to deliver something more memorable than most advertising, marketers are turning to content that tells a story, engages the audience and delivers value. But how do marketers reach a large audience with their content? Does your content measure up? The bar for quality is higher than ever before.

Advertisements 100

Advertisements Advertising Content Marketing Advertorials 100

Digital B2B Marketing

SEPTEMBER 19, 2013

Native advertising, and more specifically native content publishing, is hot. It shouldn’t be a surprise, as marketers increasingly turn to content, publishers need to offer solutions to promote and distribute that content. BrandVoice Potential Annual Content Distribution. of the Forbes staff average! Conclusion.

Advertisements 100

Advertisements Advertising Research Distribution 100

Digital B2B Marketing

MAY 5, 2011

Lead generation, for purposes of this post, is collecting registration information for content, in order to build a marketing database or deliver leads to telemarketing and then on to sales. By comparison, awareness only captures 7%, near the end of the list. This content should accelerate the pipeline and registration adds friction.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

MARCH 28, 2011

The statistic circulating through Twitter (by the way, being shared between connections on Twitter, but I won’t belabor the point) is that 50% of all content consumed on Twitter is generated by only 20,000 users. The elite, the top 0.05% of twitter users, create 50% of all content consumed on Twitter. Sound impressive?

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

DECEMBER 3, 2013

Instead of continuing to invest in other lead generation programs, marketers put more money into search and expand search programs to include the display network (what used to be called the content network). A comparison of different lead generation solutions? It required both design and layout testing as well as content testing.

Paid Content 100

Paid Content Search Marketing Paid Search Agency Budget Programs 100