The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Bullet-proof business cases need to be made for any money to change hands.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. For most buyers it’s easier to do-nothing, than to change.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management Work Management 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Content may indeed be king.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Convert

AUGUST 17, 2022

Yes, you run tests and deploy winners from time to time, but do you have strong ties with your A/B testing tool vendor? Beyond onboarding and providing support, your tool vendor can be your partner in experimentation. And Why Your Vendor is an Under-Utilized Resource). “Is Think of Your Tool (and Vendor) as an Investment.

Work Management 59

Work Management Enterprise Management Marketing Management Budget Programs 59

Convince & Convert

SEPTEMBER 21, 2010

I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. While we weren't mentioned, I appreciate the list format, and can see this serving as a basis to formulating a monitoring strategy and/or choosing a vendor that best suits their monitoring requirements.

Social Media 155

Social Media Media Paid Content Work Management 155

Single Grain

DECEMBER 31, 2019

To stand out from the competition, you need new ways to promote your products and services – and that requires you to stay on top of the latest e-commerce trends. Book My Free Marketing Consultation. Dive Deeper: Comparison of the Top 6 E-commerce Platforms. How to Set Up Your E-commerce Product Page for Maximum Conversions.

Trends 102

Trends Marketing AI Amazon Top of Funnel 102

Unbound B2B

JANUARY 11, 2023

The suitable B2B sales process depends upon your product, capital, and skills. According to Gartner , organizations with 100 to 999 employees are SMBs. Thus, being a B2B marketer , it is critical to understand the primary comparison between enterprise sales vs. SMB sales. Enterprise sales involve big contracts and higher risks.

Enterprise Management 40

Enterprise Management SMB B2B Sales Work Management 40

Ambal's Amusings

AUGUST 27, 2009

A prospect sitting squarely in status quo is not likely to be scouring the Internet for comparison reviews of a solution. Influence: your prospects are driven to promote this knowledge to others in their organization and drive interest and buy-in for your product or service. NOTE: generic product, not our product.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Single Grain

JULY 19, 2019

Get A Free Consultation. Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier this year. Product recommendations. Basic communication.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

Get A Free Consultation. Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier this year. Product recommendations. Basic communication.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

The ROI Guy

AUGUST 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Here are the top six benefits: 1.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

chiefmartech

JANUARY 21, 2019

Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. Anything more than 2,000 vendors qualifies as “a ship ton,” to use the French nautical term for it.

Work Management 94

Work Management Marketing Management CMS Development Trends 94

Single Grain

DECEMBER 6, 2019

Get A Free Consultation. Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. Product recommendations.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145